Elaine Gallagher Email & Phone Number

Ireland

Joyce’S Court, Block A, Talbot St, Dublin 1

Smartbox Group is the European and Worldwide leader in the ‘experience gift’ market, operating in 11 markets with 6 well-known brands: Smartbox, Bongo, Buyagift, La Vida Es Bella, Cadeaubox and Dakotabox. Smartbox Group sold over 5 million experience gifts in 2023 and has a strong track record of profitability.As a Web Producer & Digital Design manager I’m responsible for all online updates, campaigns and driving projects. Coordinating between the business, developers and content teams. I manage 4 Web Producers and 2 Digital Designers. Responsibilities:BAU1. BAU online updates via Jira2. Campaigns across 18 store views 3. Gather requirements from digital and local teams 4. Write user stories in our Jira ticketing system for developers 5. Work closely with the squad to ensure all requirements are to the business satisfaction6. Identify and coordinate all business content and assets with team7. Oversee content integration (Marketing layouts, images, content)8. Prioritise and log UAT bugs 9. Coordinate updates on demo to show progress to stakeholders 10. New product collectionsa. Coordinate content and assets b. Product categorizationc. Product informationWebsite Analytics1. A/B Testing using VWO – continual campaigns to improve the website2. Measure the success of marketing campaigns Project Management 1. Overseen 6 migration projects, most recently Magento v1 to Magento v2 2. Project planning3. Report KPI’s for stake holds

Dublin

Website Design1. Design and create new e-Commerce website using Magento - Go Direct Access Ltd, three stores for the UK + Ireland + SpainProject Management 1. Manage and co-ordinate with Inspiration on the design and creation of Instant Upright’s new website2. 5 translations for localisation3. Co-ordinate the design of the multiple websites, assess client needs and propose site structure4. Produce monthly reports on website analytic's and sales for the KPI meetings Marketing 1. Promote the website on social networking sites (Facebook, twitter, linked, google plus, YouTube etc.) 2. Using Google AdWords, Facebook ads to create leads 3. Promote brand with marketing campaigns4. Use MailChimp to create weekly/monthly newsletters5. Design flyer campaigns6. Design magazine advertisements Search Engine Optimisation 1. Keyword research 2. On page Optimisation3. Creating relevant and compelling content 4. Competitor analysis Customer Service/Sales1. Dealing with customer’s queries regarding orders, product specifications, delivery etc…2. Up selling and cross selling to customers via phone, email and in personBasic Accounts 1. Use Sage50 to create orders, customers, suppliers, invoicing, purchasing, POP & SOP2. Stock Control: Re-order stock 3. Pay suppliers

Carrickmines

As a Webmaster I create and manage the content of 53 Degrees North website. My role also includes:• Building and Maintaining e-Commerce website 1. Create migration plan for the new website 2. Move the website from x-cart to Magento 3. Design a new website template 4. Co-ordinate outsourced web developers on design and project schedule • Website Analytics 1. Using Google analytics, I set up weekly and monthly management reports 2. Measure the success of marketing campaigns and offline advertising 3. Make recommendations and improvements based on analysis 4. Track sales and conversions• Online Marketing 1. Promote the site on social networking sites (facebook, twitter etc.) 2. Using Google AdWords, Facebook ads to create leads 3. Create and manage online competitions 4. Promote new brands with online marketing campaigns 5. Create online discounts for customer product reviews• Search Engine Optimisation 1. Keyword research 2. On page optimization 3. Creating relevant and compelling content• E-advertising 1. Using MailChimp to create newsletters of upcoming events and promotions

A new project for the Irish Times, originally the Irish Times home, now Ireland.com is a new portal website for Ireland. • Website Analytics 1. I created daily, weekly and monthly management reports and present them to the business. • Community Manger1. Responsible for moderating the blogs, forums and reviews sections of Ireland.com. 2. I worked closely with mZinga (UGC provider) to design the user interface of blogs and forums, providing requirements and design elements. • Usability reviews 1. On a continual bases I did a ‘Health Check’ of the site. I suggested what improvements could be made, what errors are on the site and log them in the Jira ticket system. • Wireframes1. Create annotated wireframes and functional specifications using Omnigraffle and Photoshop.2. We don’t have an in-house designer, so on a limited bases I create design element for developers and the content team using Photoshop.3. Write up new functional designs that will create page impressions, bring in revenue and increase unique visitors.• Online Marketing 1. Promote the site on social networking sites (facebook, twitter etc.) 2. Create competitions using the alfresco CMS and promote them on the site 3. Liaise with Ireland.com customers i.e. winners of the competitions, bloggers etc 4. Create marketing strategies to promote Ireland.com such as Competitions, Public Photo Galleries, Advertisements (Radio, Adwords, newspapers etc) 5. Create newsletter campaigns using constant contact to inform our current customers of new features and competitions• Search Engine Optimisation 1. SEO reviews of the site such as Keywords, Linking, Content etc. 2. Using Google keywords to optimise each page 3. Create adwords, yahoo and facebook ads 4. Link Building

I enter content on the Fulltilitpoker.com website. Promotions, tournament results, graphics, widgets, videos, email-landing pages etc.Communicating with all personal involved in the projects, which includes the Graphics department, Business department and Copywriters department. It is my responsibility to get all the content I need to get the project out in a timely manner and to also identify and report edits and bugs to the Applications department for fixing. Our company also deals with localisation, 16 languages in all. It is my responsibility to get all pages updated and translated into these languages. I QA the website to ensure that the website conforms to the domains laws and regulations. An example of this is that cash promotions cannot be shown on the .net or .org domains. I also QA the content and layout of our website to make sure that the website conforms to the functional requirements specified at the start of each project.

Bsc (Hons) Computing Science, Information Technology, 2.1 Honours

HETAC approved

National Certificate In Computing, Information Technology, Merit Grade 2

Honours Degree, Computer Science, 2:1