Elaine Carr Email & Phone Number

Port Talbot, Wales, United Kingdom

FlipFlop Marketing offers freelance marketing services to support SMEs across the UK. My objective is to assist clients who are looking for help with their marketing content. I provide well researched and written copy designed to communicate the client's message in the most compelling way.By understanding the client’s objectives and their market place, I can ensure the marketing content written adds value to their business.Type of copywriting projects undertaken includes content for websites, blogs and newsletters.

Haverhill, Suffolk, United Kingdom

FlipFlop Marketing Ltd is a marketing consultancy offering strategic and tactical marketing support to SMEs in East Anglia. Client base covers diversity of industry sectors including manufacturing, education, software, financial services, legal, construction, retail and business services.• Objective of consultancy is to assist clients who are looking for direction with the marketing and promotion of their business at a strategic and tactical level. The aim is to deliver practical and cost effective solutions designed to generate return on investment for the client.• Clarifying the client’s objectives, gaining a clear understanding of their market and an appreciation of the resources available underpins the process undertaken ensuring the client receives a positive outcome and added value.• Type of project undertaken include the compilation of marketing strategies; development of key messages; copy writing for flyers, corporate brochures, websites, email campaigns and newsletters; social media management and Facebook advertising.

Haverhill, Suffolk

thebestof Haverhill is committed to championing local, independent and recommended businesses. We help the best businesses in the area to market their products and services to local people using online and offline marketing activities. Our service is personal, a face not just a name and we take great great pride in our ability to connect businesses in the local area.thebestof Haverhill gives local people the mechanism to engage with local businesses by leaving recommendations for businesses where they have experienced great customer service and posting reviews for the fantastic businesses already on thebestof Haverhill. Local people can also post details of local events on thebestof Haverhill free of charge; these events are promoted via social media and our weekly email newsletters.

Worked closely with Managing Director on business development and portfolio of products and services offered. Successfully developed sales and marketing strategy that resulted in significant growth in turnover. Compiled a business plan to provide framework for future direction and growth. Designed documentation for recruitment and selection process, including external consultant contracts, job descriptions, person specifications, interview questions and induction programmes. Facilitated on The City Challenge team-building event, observing team interaction and dynamics and providing feedback.

An eight month assignment within the Marketing Department. Several projects undertaken including assessing internal organisation's requirements for new customer database and evaluating available options leading to implementation of Goldmine; devising blueprint for customer promotions and implementing annual promotion plan; reviewing methods for motivating and rewarding field force staff, distributors and end users.

Implemented ISO 9002 (1994) within 12-week time frame in order to be first company in UK to attain new standard. Successfully used ISO as management tool to add value to the business. Undertook internal auditing to ensure system operating correctly; chaired quarterly management review meetings; produced monthly statistics highlighting system failures and making recommendations for improvements; ensured continuing staff commitment and liaised with external bodies. Took over as Managing Director for eight months with total responsibility for the running and performance of the business. Turnover £1.3m, staff of 22.

Key member of team responsible for ensuring full availability of Akzo product range in UK. Developed close links with Dutch distribution department in order to consistently maintain and exceed target availability of 95%. Responsible for approximately 350 product lines, average stock value £1.5m.Appointed Product Manager, Car Refinishes Business Unit 1992. Total Business Unit turnover of £17m, annual budget responsibility for £250k. Compiled monthly, quarterly and annual sales and revenue reports for Business Unit Manager. Conducted "what if " scenarios to assess effects of changes in exchange rates, volumes and environmental legislation on sales, revenue and ultimately the business plan. Managed and communicated new product launches to ensure Akzo product range compliant with environmental legislation. Responsible for Marketing Communications - internal and external newsletters. Directed and assisted P.R. agency, advertising and strategic agency.

Mba - Diploma, Business Administration

Education record