Vice President, Global Brand Marketing
CurrentGlobal Brand Marketing lead for BABY born, Fluffie Stuffiez, and other brands coming soon!
May 2024 - Present
AeroLeads people directory · profile
Elaine Chang Email & Phone Number
Marketing, Licensing & Brand Management Executive | Toys & Hardlines | Disney & Sanrio Alumni | Women in Toys Rising Star Winner
at
MGA Entertainment
1 work email found
@mgae.com
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✓ Verified July 2026
4 data sources
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Current company
Role
Marketing, Licensing & Brand Management Executive | Toys & Hardlines | Disney & Sanrio Alumni | Women in Toys Rising Star Winner
Location
Los Angeles, California, United States
Who is Elaine Chang? Overview
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Quick answer
Elaine Chang is listed as Marketing, Licensing & Brand Management Executive | Toys & Hardlines | Disney & Sanrio Alumni | Women in Toys Rising Star Winner at MGA Entertainment, based in Los Angeles, California, United States. AeroLeads shows a work email signal at mgae.com and a matched LinkedIn profile for Elaine Chang.
Elaine Chang previously worked as Vice President, Global Brand Marketing at Mga Entertainment and Director, Global Brand Marketing at Mga Entertainment. Elaine Chang holds Bachelor Of Arts (B.A.), Psychology from Ucla.
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{first}.{last}@mgae.com
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Profile bio
About Elaine Chang
Highly motivated and strategic brand professional with extensive experience in licensing, retail, marketing, brand management, and product development within the consumer products, toy, and entertainment space.
Listed skills include Brand Management, Product Development, Photoshop, Marketing Strategy, and 24 others.
Current workplace
Elaine Chang's current company
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12 roles · 21 years
Elaine Chang work experience
A career timeline built from the work history available for this profile.
Director, Global Brand Marketing
Apr 2022 - May 2024
Senior Manager, Licensing & Brand Management
Managed Disney Princess & Frozen Core Toys portfolio: Fashion & Small Dolls (Hasbro), 18” Dolls (Jakks Pacific), and Preschool Little People (Fisher-Price/Mattel). Lead strategic direction for product line and segments, retail programs and exclusives, and marketing initiatives.Successfully pitched and secured placement of new 18” doll brand, Disney ily 4EVER, at Target for Fall 2021. Led brand positioning, line development, and focus group testing. Managed marketing efforts across Paid Media, PR/Marketing, YouTube, and CRM to build consumer awareness and drive strong sell-through, resulting in Target continuing exclusive placement.
Mar 2019 - Apr 2022
Senior Manager, Licensing
Managed Hello Kitty, Gudetama, and Aggretsuko licensing portfolios for Hardlines (Toys, Collectibles, Electronics, Sporting Goods, Food & Beverage, Health & Beauty, Stationery, Seasonal, Infant, and Automotive). Owned relationship and contract negotiations for over 100 licensees, and pitched and secured new licensees. Developed strategic plans for key categories to reach financial targets and directly managed line planning, product development, marketing, and go-to-retail strategy.
Jan 2015 - Nov 2018
Manager, Licensing & Brand Management
Managed Disney Princess Core Toys portfolio: Fashion & Small Dolls (Mattel) and Dress Up & Role Play (Jakks Pacific) to become #1 Doll Brand.Successfully launched brand extension, Disney Princess Palace Pets. Created brand positioning, line plan, and product vision to ensure successful Fall 2013 launch, leading to Girl Toy of the Year (TOTY) nomination in 2014 and animated series, Whisker Haven Tales With the Palace Pets.
Dec 2013 - Dec 2014
Assistant Manager, Licensing & Brand Management
Jul 2012 - Dec 2013
Associate, Licensing & Brand Management
Aug 2009 - Jul 2012
Coordinator, Licensing
Partnered with Disney PR team to host annual Disney Media Tour, garnering over 74 million impressions Event planning and project management for retail buyer meetings, line reviews, and team off-sites
Jun 2008 - Aug 2009
Undergraduate Associate, Licensing
Managed the development of Disney Home products through collaboration with Category Management and Product Development teams
Jul 2007 - Feb 2008
Fashion Intern
Women'S Wear Daily
2007 - 2007
Pr & Marketing Intern
Intuition
2006 - 2007
~1 yr
Fashion & Editorial Intern
Teen Magazine
2006 - 2006
1 education record
Elaine Chang education
-
Ucla
FAQ
Frequently asked questions about Elaine Chang
Quick answers generated from the profile data available on this page.
What company does Elaine Chang work for?
Elaine Chang works for MGA Entertainment.
What is Elaine Chang's role at MGA Entertainment?
Elaine Chang is listed as Marketing, Licensing & Brand Management Executive | Toys & Hardlines | Disney & Sanrio Alumni | Women in Toys Rising Star Winner at MGA Entertainment.
What is Elaine Chang's email address?
AeroLeads has found 1 work email signal at @mgae.com for Elaine Chang at MGA Entertainment.
Where is Elaine Chang based?
Elaine Chang is based in Los Angeles, California, United States while working with MGA Entertainment.
What companies has Elaine Chang worked for?
Elaine Chang has worked for Mga Entertainment, Disney Parks, Experiences And Products, Sanrio, Inc., Disney Consumer Products, and Women'S Wear Daily.
How can I contact Elaine Chang?
You can use AeroLeads to view verified contact signals for Elaine Chang at MGA Entertainment, including work email, phone, and LinkedIn data when available.
What schools did Elaine Chang attend?
Elaine Chang holds Bachelor Of Arts (B.A.), Psychology from Ucla.
What skills is Elaine Chang known for?
Elaine Chang is listed with skills including Brand Management, Product Development, Photoshop, Marketing Strategy, Keynote, Brand Development, Consumer Products, and Competitive Analysis.
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