· Led the planning, execution, and optimization of digital marketing campaigns across multiple channels, including Facebook, Twitter, Instagram, and TikTok, demonstrating deep understanding of platform algorithms and features· Created and managed a master brand content calendar, ensuing alignment with marketing objectives and seamless execution· Utilized social media management tools such as Buffer and Hootsuite to streamline workflows and optimize engagement· Produced high-quality… Show more · Led the planning, execution, and optimization of digital marketing campaigns across multiple channels, including Facebook, Twitter, Instagram, and TikTok, demonstrating deep understanding of platform algorithms and features· Created and managed a master brand content calendar, ensuing alignment with marketing objectives and seamless execution· Utilized social media management tools such as Buffer and Hootsuite to streamline workflows and optimize engagement· Produced high-quality graphic content using Adobe Creative Cloud and Canva, ensuing brand consistency and engagement· Managed digital budgets effectively, adjusting budget allocation between platforms based on real-time performance metrics· Provided regular updates on campaign performance and recommended strategies for improvement based on data analysis· Facilitated online communications across platforms to proactively engage with the audience, enhancing user experience· Collaborated with influencers, resulting in a 40% increase in brand mentions and a 30% increase in referral traffic from posts· Improved content accuracy in website and emails, resulting in a 15% CTR increase and 20% unsubscribe rate reduction· Produced comprehensive post-campaign analysis reports, evaluating spending, CPC, audience trends, and campaign ROI Show less

· Developed and executed strategic affiliate marketing campaigns in the beauty and fashion sectors, collaborating with leading global e-commerce platforms such as Amazon, Sephora, Luisaviaroma, Farfetch, and Lookfantastic· Created engaging content series highlighting curated product selections, leveraging market insights and trending social topics to promote luxury brand products with flash deals, resulting in an average of 10K+ views and 4K+ clicks per article· Integrated SEO… Show more · Developed and executed strategic affiliate marketing campaigns in the beauty and fashion sectors, collaborating with leading global e-commerce platforms such as Amazon, Sephora, Luisaviaroma, Farfetch, and Lookfantastic· Created engaging content series highlighting curated product selections, leveraging market insights and trending social topics to promote luxury brand products with flash deals, resulting in an average of 10K+ views and 4K+ clicks per article· Integrated SEO principles into content strategy, leading to a 25% increase in organic search traffic to social media profiles · Organized festival campaigns and adeptly coordinated cross-functional teams, leading to a 30% increase in website traffic and a 25% increase in product sales, surpassing set performance targets and earning commendation from regional management· Analyzed website traffic and product sales data to refine marketing strategies, resulting in a 25% increase in conversion rates· Facilitated weekly meetings with the Business Department to negotiate exclusive offers and partnerships, resulting in a 40% increase in negotiated offers and a 35% increase in partnership profitability within one year Show less