Crafting informative, engaging, and value-focused content across all channels to amplify market-differentiating, AI-powered healthcare optimization solutions. Key components include web copy, thought leadership editorial, email campaigns, social media posts, SEO tactics, corporate communications, sales enablement materials, and brand strategy.

As a proven creator, collaborator, and coach, I offer the expertise, experience, and energy to make your message matter to your target audiences. I specialize in harnessing the power of your story to develop content with impact — including A.I.-enabled messaging, bylines, ebooks, annual reports, videos, social posts, emails, blogs, vision/mission statements, persona development, and fundraising case statements. In addition, I offer personalized coaching services and training workshops to help your team turbocharge your content with heart and emotional triggers to drive more meaningful interactions. Representative clients: Baylor Scott & White Health, Brown Books, the College Board, Dallas College STEM, Episcopal Diocese of Los Angeles, Federal Home Loan Bank of Dallas, Haggar, Honor Veterans Now, Indigo Workplace Communication, National Association of Local Advertisers, RentPath, 7-Eleven, TEDx, Tenet Healthcare, University of Dallas, University of North Texas and UT Southwestern.

Developed and produced sponsored content resources targeting cause-focused professionals to attract, inform, educate, and expand the Chronicle's audience. Media included online forums, webinars, videos, digital articles, event summaries, ads, and newsletters. Teaming with marketing lead, more than tripled registrations for online forums in six months through improved marketing tactics, such as better UX CTA placement, copy enhancements, and strengthened headlines. Created an extensive database of industry experts to serve as panelists and editorial sources. Researched, vetted, interviewed, scripted, and prepped speakers for all events in my "product" portfolio -- and initiated and implemented a data-management process to maximize panel diversity and professional representation.

Amplified the AI-enabled NICE brand setting the industry standard for frictionless, digital-first customer experience through strategic industry and thought-leadership executive communications.

Concepted and wrote digital demand-gen content, including ads, emails, integrated campaigns, landing pages, collateral, web content, eBooks, and event speeches to drive interest in industry-leading next-gen cloud CX technology solutions.

Drove multimedia communication campaigns that supported a broad range of division events, activities, and fundraising initiatives. Wrote and produced videos, editorial, speeches, and podcasts to amplify the voice of the Federation as the convener of the Jewish community in Greater Dallas and across the globe.

Wrote and edited executive-level messaging and speeches for SMU president, provost, vice presidents and board leadership. Initiated the concept of cross-platform content integration and collaboration to optimize the production and delivery of marcom assets -- including video, donor materials, press releases, board presentations, proposals, collateral, publications, web content and email newsletters. Also served as special-issues writer for presidential endorsements, obituaries of prominent SMU advocates, and internal statements addressing high-consequence or sensitive situations.

Edited and wrote marketing and fundraising copy in remote role for direct response consulting firm raising funds for world-changing nonprofits. Managed writers and message integration across print and digital channels in high-volume environment. Developed case statements, appeals, compelling stories and calls to action to drive response and results for a full range of ministries and causes.

Achieved cross-platform objectives to increase brand awareness, lead generation and thought leadership for Raytheon Professional Services, provider of customized training solutions for high-consequence environments. Managed integrated social media and public relations campaigns. Ghostwriter/editor for enterprise blog ― engaging healthcare, telecom, oil and gas, manufacturing and financial services verticals.

Teamed with product development and sales stakeholders to write, edit, and deliver collateral, web content, press kits, email marketing campaigns, blog editorial, social-media strategy/content, thought-leadership initiatives, SEO tactics, and RFP responses -- targeting multiple prospect/audience segments for K-12 learning intervention solutions.

Drove targeted response for clients through integrated print and digital marketing campaigns. Served as lead writer for range of content development projects, including websites, direct mail, email campaigns, landing pages, mobile APPs, and collateral. Primary clients: The College Board (New York), ActiTech, and other B2B enterprises.

Designed and implemented nonprofit engagement strategy and recruited high-profile nonprofits for major campaign promotions for start-up, ad-revenue-based social media website. Created, built, wrote, and managed site's first blog---positioning brand as nonprofit social media thought leader. Managed user communication, including comprehensive content editorial plan, weekly e-newsletters, user emails, and site features/promos.

Significantly increased productivity, capacity, and accuracy of direct response writing team, which included 3 in-house and 3 - 4 freelance writers. Streamlined traffic management for creation of highly effective direct mail appeals for world-changing nonprofits in high-intensity environment. Wrote and edited direct response, interactive content, emails, ads, annual reports, and collateral. Representative clients included Feed The Children, Joel Osteen Ministries, and the American Bible Society.

Wrote wide range of communication materials— including multi-page weekly newsletter, product-launch collateral, ads, scripts, recruiting pieces, executive speeches, digital news programs, magazine articles, brand stories, catalogs, and point-of-purchase pieces, and for sales force and customers. Managed sales director crisis communications for Sept. 11 response. Specially appointed to manage $1.5 million year-long, sales force fundraising campaign for 501 c 3 established to fund cancer research and domestic violence.