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Results-driven senior Demand Gen Campaign & Channel/Partner/Alliances Marketer, with proven ability to drive demand for IT Digital Transformation solutions & services, with a "Customer First" point of view. Leveraging the most innovative, modern, & data-driven digital marketing techniques to drive engagement across the Buyers Journey, resulting in leads, pipeline and revenue. - Experienced in the strategy, development and execution of multi-medium integrated marketing programs based on sales revenue targets, across channels. With Partners!-Optimize the Demand Funnel to increase conversion rates whilst maintaining the best customer-experience possible. - Unique ability to succeed under aggressive project schedules with limited resources, happily combining strategy & tactics- Cross-functional leadership skills drive collaboration with executive management, sales, and key stakeholders. - Keen focus on the customer (and Partners) to Attract, Engage, Convert, Delight!- Multi-Channel Marketing Expert from a Mediums Perspective (paid/owned/earned + events) and Route-to-Market Perspective (direct - sales & indirect - channel)- Content Marketing & Buyers Journey: Develop content with Analysts & Industry Experts on webinars, events, ebooks, videos and infographics- Sales & Partner Enablement: Passionate about building partnerships and developing the right programs, plays, incentives to enable sales & the channel- Thrive in fast-paced, highly-matrixed work environments Specialties: Channel Marketing & Programs, Demand & Lead Generation, Field Marketing, Event Marketing, Channel Sales, Digital Marketing, Product Marketing, Strategy & Messaging, Marketing Communications, Content Marketing, ROI Metrics & Funnel Reporting, Marketing Automation, Program Management
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Global Alliances Partner Marketing Manager - Google CloudGoogle Jul 2017 - PresentStrategy, planning, development & execution of co-marketing campaigns with Strategic Google Cloud Partners to generate awareness, interest, consideration, evaluation and purchase, moving customers to the cloud and helping them gain insight into their data to drive optimized customer experiences during their Digital Transformation Journey.
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Global Partner Programs Lead- Google CloudGoogle Oct 2015 - Jul 2017- Applying Demand Generation Campaigns & Content Marketing best practices with and through our Channel Partners- Drive engagement and demand, through programs & campaigns that can scale; resulting in increased pipeline and bookings, with and through Google Cloud Partners- Create Content Assets & Campaigns to drive impact: Partner Sales Plays, Enablement Playbooks, Videos, Ebooks, Guides, Partner Portal website content creation & maintenance, and Internal Enablement website content - Create Global Programs, Content & Framework to recruit the right Cloud partners in the right places, help them onboard, and ramp-up at scale. "Partners have a Buyers Journey, too!"- Process Optimization for recruiting new partners & onboarding them. Shortening application process, making it less complex, and increasing New Partner Experience and Engagement whilst driving to optimize Operational Enablement, Training & Certification and decreasing Launch Cycle times. (Faster "time to first sale")
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Sr. Manager, Global Demand GenerationBrocade Aug 2012 - Oct 2015San Jose, Ca, UsLead the Global Campaigns team to drive business impact aligned to corporate and sales priorities, from a customer point of view, leveraging key insights. Responsible for creating global, integrated campaigns targeted to specific personas, across the Buyers Journey, with an omni-channel approach, to drive demand and high-quality lead generation to fill the sales pipeline. Implemented Sirius Decisions Campaign Framework as part of Integrated Marketing Initiative. Leverage paid, owned, earned channels to drive engagement with customers and prospects where they look for information. Hybrid role of Demand Center and Digital Campaign Execution, with campaign elements leveraged across channels (OEM, Reseller, Alliances) and Regions.Sample Project: See the Data Center Fabrics (Virtual Cluster Switching) TCO Calculator created to generate demand/high-quality leads. Worked with IMP as creative agency & FutureSight as TCO modeling agency: http://www.imarketingpartners.com/portfolio/DG02-BRO-VCSCalculator-CAL.html -
Sr. Marketing Programs ManagerBrocade Jul 2010 - Aug 2012San Jose, Ca, UsTeam Lead for Global Demand Generation, focused on Americas Lead Generation execution. Created and executed demand gen campaigns that were leveraged, globally, to drive pipeline & revenue. Responsible for targeted vertical marketing campaigns aligned to Sales priorities around Healthcare, State & Local Government, Education and Cloud Service Providers. Developed end to end demand funnel programs that drove increased engagements & delivered high-quality leads to sales.
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Marketing Communications ManagerBrocade Oct 2009 - Jul 2010San Jose, Ca, UsHired as first member of a new direct-to-end-user demand generation/lead generation team, reporting to the Director of Demand Generation. Established first lead gen lifecycle management process, critical for generating leads for newly-established telemarketing team. Helped implement first marketing automation platform, establish processes & business rules for lead management, hired telemarketing agency - prior to the company establishing its own Inside Sales team. Created and executed Americas Lead Generation marketing programs, including online advertising, email marketing, telemarketing, web marketing. Managed first call-center team which handled leads, prior to Inside Sales being built. Developed first lead-rating system at Brocade.
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Senior Marketing Programs ManagerJuniper Networks Aug 2005 - Oct 2009Sunnyvale, Ca, UsPart of global field marketing organization, focused on North America demand generation. Team-lead with direct reports. Responsible for managing the development, implementation, execution and closed-loop tracking of lead generation programs, while working closely with Sales, Enterprise Solutions, Product Marketing and Global Marketing teams. -
Marketing Programs ManagerBorland Software Sep 2001 - Aug 2005Newbury, Berkshire, GbPart of Global Demand Generation organization, with Americas Field Marketing Team Lead responsibility. Develop and implement strategic and tactical programs while applying a consultative sales technique with internal stakeholders and senior executives. Responsible for the strategic planning, development, and execution of integrated, multi-step marketing programs with goal of filling sales pipeline by 3x. Utilize all mediums and channels to optimize impact: direct mail, e-mail, online, print, web seminars, and events. -
Product Marketing ManagerRational Software (Acquired By Ibm) Mar 2000 - Sep 2001UsResponsible for outbound product marketing including development, management and execution of lead generation programs to meet business unit revenue goals. Implemented integrated marketing plans and managed website content for Rational Services, Rational Unified Process and Rational ClearQuest. Collaborated with marketing communications, business units and sales to successfully complete programs across all media: direct mail, email, online advertising, print advertising, and webinars. Performed closed-loop marketing by analyzing program results to optimize ROI. Created and managed strong customer relations program. -
Marketing SpecialistRational Software (Acquired By Ibm) Sep 1999 - Mar 2000UsRational Professional Services (Training, Consulting), Rational Unified Process
Elaine Scott Skills
Elaine Scott Education Details
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California Polytechnic State University-San Luis ObispoBusiness- Marketing Concentration
Frequently Asked Questions about Elaine Scott
What company does Elaine Scott work for?
Elaine Scott works for Google
What is Elaine Scott's role at the current company?
Elaine Scott's current role is Alliances/Partner Marketing | Demand Generation Campaigns | Digital & Content Marketing.
What is Elaine Scott's email address?
Elaine Scott's email address is el****@****ail.com
What is Elaine Scott's direct phone number?
Elaine Scott's direct phone number is +140885*****
What schools did Elaine Scott attend?
Elaine Scott attended California Polytechnic State University-San Luis Obispo.
What are some of Elaine Scott's interests?
Elaine Scott has interest in Accomplished Fine Artist, Dale Carnegie Training, Lean Six Sigma Course, Marketo Summits, Horseback Riding, Corporate Visions Training, Sirius Decisions Summits, Pragmatic Marketing Training, Techtarget Marketing Roi Summit.
What skills is Elaine Scott known for?
Elaine Scott has skills like Field Marketing, Demand Generation, Product Marketing, Marketing Communications, Lead Generation, Integrated Marketing, Marketing Operations, Marketing Automation, Marketing Management, Direct Marketing, Email Marketing, B2b.
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