Elaine Hightower Email & Phone Number

Atlanta, Georgia

Work with clients and team to develop digital tactics, print and promotional pieces and display graphics for trade shows. • Engage and interact with clients to develop creative that delivers, clarifies and enhances messaging with a strong focus on call-to-action. • Dive deep to understand culture and background of specific market sectors. Learn the language and driving forces.• Collaborate with team to develop strategies and direct external creatives and vendors to deliver exceptional results.• International and national financial, industrial, technology and healthcare clients.

Greater Atlanta Area

Engage with clients to define, direct and design creative materials including interactive, print, direct mail and identity. Clients from small local businesses to international companies in health care, banking, freight forwarding, executive search and staffing, insurance, non-profit and legal.• Work closely with clients to determine and develop marketing and advertising messaging.• Research, write and manage copy editing for marketing tactics.• Coordinate and develop third-party interface with outside vendors such as Sonic Recruit, Career Builder and Yahoo! HotJobs.• Design and manage print collateral, press checks, paper choices, and processes.• Work closely with in-house web developer on interactivity and functionality of client sites.

Client: Marjoram CreativeDesigned collateral pieces including brochures, direct mail and a corporate calendar.Client: Southern CompanyDesigned a series of football-themed banners for a corporate event welcoming Bill Curry as the coach of Georgia State University’s new football team. Client: Tillman Allen GreerDesigned an 18-page spread for Gwinnett Magazine with a “Diva” theme targeted towards all aspects of women’s lives.

As Design Director, launched consumer magazine to appeal to the company’s target market of upscale brides. • Collaborated with the editor, publisher and sales team to ensure magazine content was appropriate for advertisers and readers.• Designed and produced the magazine and its layouts; art directed all studio and location photography.• Attended New York spring and fall bridal fashion shows to review trends, meet with top designers, and select pieces for editorial photo shoots• Hired and managed support teams including photographers, stylists, hair and makeup artists, and models • Performed pre-press retouching and color correction of image files• Sought and established relationships with advertisers such as boutique and shop owners as a liaison between the editorial staff and sales staff.• Designed and produced support collateral for the magazine: identity, marketing materials, ads, invitations, business cards, and stationery.

As a contract employee:• Designed and produced consumer and custom magazines • Art directed studio and location photography• Designed and produced support collateral including marketing materials, ads, invitations, business cards, and stationery • Developed content of magazines, collaborating with editors, publisher and sales team• Hired and managed support teams including photographers, stylists, hair and makeup artists, and models • Performed pre-press retouching and color correction of image files• Won multiple design awards from the Magazine Association of Georgia and the Southeast. Nationally, won the gold Ozzie, the national FOLIO magazine’s highest award for redesign in 2000 for Atlanta Magazine.

Bachelor Of Visual Arts (Bva), Graphic Design

Bva Graphic Design, Georgia State University, Graphic Design