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Elaine Li is a competitive, enthusiastic, and intellectual leader with 20 years of experience in high-tech, excelling in revenue operations, GTM strategy, and global demand generation. Currently at Globality, she works directly with the Chief Revenue Officer (CRO) to lead Revenue Operations and GTM Strategy, drawing from a career that spans Salesforce, IBM, Microsoft, Motorola, Novell, Progress Software, and Nuance Communications. Elaine’s strategic focus and execution have fueled 10x growth, managed multi-billion-dollar pipelines, and delivered millions in revenue and cost savings.- Forward-thinking strategist with a values-driven approach to building opportunities- Known for assembling, leading, and developing high-performing teams- Thrives in ambiguous, matrixed environments with a hands-on approach- Lifelong learner, continuously pushing the boundaries of what’s possibleProfessional Skills:Revenue Operations & GTM Strategy | Global Demand Generation | Marketing Strategy & Execution | Innovation & Process Improvement | Project Management | Team Development | Data Management | Operations Management | Analytical Reasoning | Product & Technology Management | Reporting & Analytics | Enterprise Software
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Revenue Operations & GtmGlobality, Inc. Oct 2023 - PresentPalo Alto, California, UsDrive strategic revenue operations and GTM initiatives, partnering with our CRO to build and lead a group up GTM organization focused on supporting global expansion and revenue growth. Oversee territory design, sales planning, forecasting, and quota management to optimize territory coverage and enable quota attainment. Implement and manage an integrated sales and marketing tech stack, enhancing lead-to-close conversion and promoting cross-functional collaboration across Sales, Marketing, Customer Success, Legal, IT and Finance for operational efficiency and alignment. -
Director, Global Field Marketing Strategy & Top InitiativesSalesforce Feb 2021 - Apr 2023San Francisco, California, UsLed a high-performance team in developing direct mail, webinars, and paid digital programs to drive billions of dollars in marketing pipe and hundreds of millions of dollars in revenue a year. Expanded demand gen programs to US, Canada, LATAM countries, UK, Ireland, Italy, Australia, and New Zealand. -
Global Operations And EnablementSalesforce Jan 2018 - Feb 2021San Francisco, California, UsBuilt and implemented a new marketing operational model for demand generation technologies; Global oversight of campaign process; Development and execution of global onboarding program and communication framework; Drove marketing operations scale and innovation to enable the international and cross-functional teams to become empowered, informed, and productive.
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Marketing Operations M&ASalesforce Jan 2017 - Jan 2018San Francisco, California, UsSuccessfully developed strategy and managed large scale M&A marketing projects to capitalize on growth opportunities at post-deal phase and combine company go-to-market strategy to strengthen customer relationships and ensure functional readiness.
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Senior Manager, Marketing AutomationNuance Communications Sep 2012 - Jan 2016Burlington, Ma, UsManaged CRM and Marketing Automation system integration, marketing system upgrade from Eloqua 9 to Eloqua 10, global baseline programs, lead nurturing and lead scoring programs, lead management, best practice sharing, reporting and analytics. -
Marketing Manager, Global Marketing OperationsProgress Oct 2010 - Sep 2012Burlington, Massachusetts, UsEloqua Markie Award Winner. Managed various projects including Eloqua and Salesforce.com integration, centralized email campaign execution model, global lead nurturing and scoring program, customer data acquisition, segmentation and prospect progressive profiling, Eloqua training and reporting and dashboards. -
Marketing Manager, Marketing AutomationNovell Jul 2008 - Oct 2010Provo, Ut, UsPioneered lead generation activities via customer online/offline behavior analysis, email marketing and marketing automation. -
Global Marketing Manager, Interactive And Relationship MarketingMotorola Mobility (A Lenovo Company) Jun 2006 - Jul 2008Chicago, Illinois, UsLed global eMarketing, database marketing and relationship marketing initiatives, measured marketing effectiveness via the performance analysis, and developed market data model to perform segmentation and cluster analysis. -
Web Marketing, Ibm.ComIbm Oct 2002 - Aug 2005Armonk, New York, Ny, UsHonored for exceeding web sales stretch targets. Managed IBM global consulting website. Delivered a new business model for key accounts via new web strategy. -
Marketing Manager, Field MarketingChina Telecom Corporation Limited Sep 2001 - Oct 2002Beijing, Bej, CnOrganized China Netcom Corp (CNC) World 2001 Forum and strategic events with key accounts. -
Marketing Specialist, Channel MarketingMicrosoft Jan 2000 - Sep 2001Redmond, Washington, UsLaunched Microsoft BizTalk 2000, generated 100+ sales opportunities; recruited 70 e-Commerce partners in 2001; and organized 2001 Microsoft - Sina Interactive Road Show.
Elaine Li Skills
Elaine Li Education Details
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Northwestern UniversityIntegrated Marketing Communications -
Stanford University Graduate School Of BusinessOrganizational Leadership
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Capital University Of Economics And BusinessBusiness Administration
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Northwestern University - Kellogg School Of Management
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Stanford University Graduate School Of Business
Frequently Asked Questions about Elaine Li
What company does Elaine Li work for?
Elaine Li works for Globality, Inc.
What is Elaine Li's role at the current company?
Elaine Li's current role is Revenue Operations & GTM at Globality.
What is Elaine Li's email address?
Elaine Li's email address is el****@****rce.com
What is Elaine Li's direct phone number?
Elaine Li's direct phone number is +178179*****
What schools did Elaine Li attend?
Elaine Li attended Northwestern University, Stanford University Graduate School Of Business, Capital University Of Economics And Business, Northwestern University - Kellogg School Of Management, Stanford University Graduate School Of Business.
What are some of Elaine Li's interests?
Elaine Li has interest in Social Services.
What skills is Elaine Li known for?
Elaine Li has skills like Email Marketing, Demand Generation, Marketing Automation, Online Marketing, Multi Channel Marketing, Crm, Analytics, Database Marketing, Marketing Strategy, E Commerce, Lead Generation, Online Advertising.
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