Elaine M. Maldonado Email and Phone Number

Responsável pela gestão de projeto e planejamento da expansão da Natura Pay para Latin América.

Responsável pela gestão e desenvolvimento de produtos de tecnologia da diretoria de D2C (Direct to Consumer) dos sites Brastemp, Consul, KitchenAid e Compra Certa, com equipe composta por 4 Analistas Sr, respondendo diretamente ao Gerente Sênior. - Definição da estratégia de produto, coordenação do Roadmap, acompanhamento de métricas e integração com áreas chave. - Gestão de orçamento da área, liderança de PO’s/PM’s. - Desenvolvimento e implantação de novas soluções de tecnologia, como uma plataforma de formação de preço por SKU, loja, acompanhamento de mercado e estoque, resultando num incremento de receita e redução de erro humano. - Gestão de 4 Squads e 8 produtos de tecnologia que atende as áreas de Operações, Pricing, Consumer Care e Logística. - Saving de aprox. 30.000 horas/ano em soluções implantadas, considerando RPA (Robotic Process Automation) SAP, AWS, Informatica, Vtex, Infobip.

Responsável pela gestão de pagamento, gestão orçamentária e governança de auditoria de ordem de serviço com equipe composta por 1 Analista e 6 Assistentes, respondendo diretamente ao Gerente responsável. - Gestão de pagamento das assistências técnicas conveniadas de todo o Brasil. - Controle e gestão orçamentária do setor. - Governança e auditoria da operação de garantia das ordens de serviço ao consumidor.

 Coordination of the strategic planning of the Consumer Care board and management of the strategic project portfolio Generation of operational and financial efficiency projects aimed at consumer satisfaction and cost reduction, based on strategic KPIs. Partner in the implementation of digital transformation, for e-commerce Squad (Compra Certa);

Responsável pela coordenação e reporte dos projetos estratégicos da diretoria de Consumer Care, com equipe composta por 1 Assistente, respondendo diretamente ao Gerente responsável. - Projetos de eficiência operacional e redução de custo. - Projetos de aumento de satisfação dos consumidores (crescimento em NPS e CSAT).

 Responsible for the management strategy of the operational and operational area (SLA/SLO/KPI) Strategic relationship with internal and external leadership in the group (8 companies in the group) Implementation of more than 30 opportunities to improve processes, generating operational efficiency Member of Coopera+ as representative of EloPar to exchange best partices in the segment of Shared Services Center Responsible for structuring and managing the Project Office with investment portfolio of R$ 3MM / year Feasibility analysis of new projects with multidisciplinary groups, focusing on the expansion and reduction of costs in the medium and long term Direct reporting to Executive Board and management of 5 professionals

 Project manager and co-leader in the implementation of EloPar Holding Shared Service Center acting directly with the Partners and Presidents of the group units Implementation of more than 8 products such as Visa MoneyCard EUR/Pound, Visa Gift Card, Alelo Auto, Elo Flag for Voucher Products, including the implementation of BACEN legislation regarding Payment Arrangement (Law 12.865) Leader and representative of the Financial Management in all corporate projects, acting from the planning, specification, homologation, implantation and post implantation Responsible for the financial operation of new products, involving purchasers, processor and flag Responsible for the definition of financial processes of Accounts Receivable, Accounts Payable, Treasury, Accounting, Financial Control and Taxation of new products Direct reporting to Financial Superintendent and management of 2 professionals

 Responsible for the financial control of the entire operation of the company, through the analysis of the entries, exits and operational operations of the business Full control of the operation using various interfaces, including BI (Business Intelligence) Creation of books and daily / monthly indicators presented directly to the Management and Board Approximate annual numbers: R$ 13 Billion in billing, 6 million cards and 20 thousand business customers Direct reporting to Financial Manager and management of 6 professionals

 Lead by the Finance Department in the largest strategic project of the company, regarding the migration of card processing platform Lead by the Financial Department in the project to implement the company's first international product, Visa MoneyCard, a prepaid product in international currency for use of overseas purchases

 Control of Accounts Receivable, Registration and Settlement of Records (CNAB files);  Processing of pending issues with respect to unidentified debt, receipt with differences and receipt of duplicities; Restitution to customers; Accounting for the receipt, settlement, and restitution in your accounting accounts using the SAP system. Support for customer databases. Statistical support to shareholders, in addition to default control.

 Advance proposals to potential customers of the product; Prospecting new customers; Negotiation of commercial rates and conditions internally and formalization of proposals for clients; Support to the elaboration of the forecast of the cash flow; Elaboration of management reports with the product information; Responsible for the planning and execution of actions with clients with the purpose of increasing the penetration of the product in the market and maximizing its profitability.

Analysis of Exposure to Exchange Risk; Preparation of bank accounts; Document Archive; Responsible for the Administration of Provision Credit Card Accounts; Control of Maritime Freight Documents; Management of Financial Position and Documentation; Control of Financial Contracts; Control of Travel Documents (Airfare and Hotel); Elaboration of the Daily Liquidity of the Company; Knowledge of cash flow operations.

Planning, control and monitoring of telemarketing consultants and operators; Management and control of orders from customers, from their request to delivery to the customer; Financial assistant, responsible for issuing invoices.