Elaine Mitropoulos Email & Phone Number

Hamilton, Ontario, Canada

Hamilton, Ont.

• Manage a team responsible for marketing and communications functions that target and reach key stakeholders, including health-care practitioners, patients, and shareholders, for a Health Canada licensed producer of medical cannabis• Ensure promotional compliance by strategizing, implementing, and evaluating all departmental activities according to regulations under the Cannabis Act • Leverage touchpoints, including the company website (Wordpress), ERP, and CRM/email platforms (ActiveCampaign), to provide health education that nurtures and retains stakeholder relationships • Perform media relations and social media management tasks that support the brand’s story and organizational reputation as a socially responsible company• Enhance brand trust, public health and safety, and education through projects that include:o Developing and executing an effective crisis communications plan that takes consumer-centric action, while meeting regulatory obligations, in the case of a product recallo Crafting speeches and PSAs for the Ontario Association of Chiefs of Police’s 2019 crime prevention campaign, You Are Crime Prevention! o Authoring learning modules for the Canadian Police Knowledge Network, which provides professional development to police services across the countryo Introducing public-facing certificates of analyses to inspire consumer confidenceo Developing campaigns to communicate new products, labelling, SKU sizes, and pricing

• Authored features for the Good Taste section highlighting local food and beverage vendors, as well as industry news in support of the city’s growing culinary scene • Contributed articles to Tourism Hamilton’s Visit Hamilton Guide showcasing local restaurants, craft breweries and cideries to attract tourists

Hamilton, Ont.

• Executed communications tasks, including copywriting and social media management, for a design-and-build playground firm with an international client base, including municipalities, health-care facilities, and school boards• Developed a campaign that leveraged provincial grants to increase business and the number of natural playgrounds in early learning centres across Ontario

Metroland Digital

• Regular freelance writer producing SEO-enhanced content for a wide range of clients• Produced business articles and blog posts for a number of Metroland’s online publications, including thespec.com

Burlington, Ont.

• Worked within the Human Resources department to develop and distribute internal communicationsfor a wholesale distributor with ~200 branches across Canada• Managed social media, the digital newsletter and intranet, and produced content in support of the company’s strategic plan and priorities• Assisted in communicating financial results internally through a monthly trading update, as well as news about community partnerships with Special Olympics Canada and Habitat for Humanity

Hamilton, Ont.

• Coordinated projects that increased brand exposure, readership, and engagement with the publication• Produced print, digital, and broadcast ads from creative conception to completion• Developed and monitored contests and managed social media accounts

Hamilton, Ont.

• Liaised with clients and creative teams to develop marketing and communications material, including media releases, websites, print, broadcast and outdoor advertising, for a boutique agency • Assisted in the preparation, budgeting, execution, and evaluation of strategic marketing and communications initiatives that produced measureable results for a range of clients

English And History

Public Relations

Journalism