Elaine Trimby Email & Phone Number

Leeds England

North Yorkshire, England, United Kingdom

York, United Kingdom

• Responsible for managing the York Pass Product (a sight-seeing card); redeveloping and marketing the product to ensure maximum private sector participation and profitability. This including a full rebranding of the.
• Working with outsourced agencies to re-develop communications and marketing for the product.
• Project-managing the implementation of a new operating system for increased efficiency in the management of the product.
• Conducting research to analyse market landscape and ensure brand differentiation and customer recognition.
• Researching and identifying suitable advertising opportunities for the product and creating marketing material including leaflets and online marketing.
• Forging sustainable trade channels with partnering organisations in the local area; developing pricing strategies and managing a portfolio of over 30 service providers in the private sector.

York

York Pass is the official sightseeing card for York & North Yorkshire - giving access to over 45 attractions - great value for visitors wanting to experience a wide range of attractions.

• Responsible for the planning and implementation of the marketing campaign to promote both the North America and Caribbean programme.
• Successfully negotiating financial contributions in excess of £150k to co-fund advertising campaigns with national magazine publications.
• Responsible for the management of a marketing budget of £100k in line with business objectives.Working as a member of team to launch and maintain a high value client loyalty programme.
• Engaging with key clients ensuring services align to the key business drivers and meet the required results.
• Responsible for the organisation and management of annual company events for both suppliers and VIP clients.

• Responsible for the management of all Wholesale accounts for range of exclusive design-led table wear.
• Liaising with both suppliers and retailers; advising on re-display of products to maximise sales.
• Responsible for all stock levels and the promotion of new products.
• Regularly attending exhibitions and trade shows, planning and organising the stand and product for each event.

Education record

Education record