Supporting a Luxury Hospitality Real Estate Developer with Visioning, Positioning, Branding, Storytelling, and Graphic Design of Luxury Marketing Collateral in pursuit of capital construction investors for two new sizeable US properties.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

After nearly 30 years of driving innovation and transformative growth for some of the world's largest brands, and building and inspiring teams of remarkable talent, I made the decision to step down from my role as a Fortune 300 Chief Marketing Officer. Durning this time, I reconnected with my children and worked to realign my career and life goals with my core purpose and values, in order to channel my energy into pursuits that truly resonate with who I am and what I believe.During this intentional time-out, I've also committed to deepening my expertise and expanding my impact, enrolling in two certification tracks—one in AI Mastery and another in Executive Coaching—with certifications to be completed by early 2025.

SJU Academy of Food Marketing, Board of Governors, in association with Aramark.Active Member of the newly formed Student Experience Committee.

I led a multidisciplinary Corporate Marketing team spanning Culinary Innovation & Development, Insights & Retail Strategy, Corporate Brand, CX Design embodied thru place-based Brands & Concepts, Convienence Retail, Digital Marketing, Marketing Operations, Service Excellence, and Field Support. Our incredible team takes pride in creating ideas, concepts, and programs that deliver experiences that matter for guests, clients, and operators alike.Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world with food, facilities, and uniform services. Because our culture is rooted in service, our employees strive to do great things for each other, our partners, our communities, and our planet. Aramark has been named to DiversityInc’s “Top 50 Companies for Diversity” list, the Forbes list of “America’s Best Employers for Diversity,” the Human Rights Campaign Foundation’s “Best Place to Work for LGBTQ Equality” and scored 100% on the Disability Equality Index.

WD's mission is to drive and shape the future of customer experience. With a passion to solve our clients' challenges and anticipate their future needs, we are customer fanatics that pride ourselves on being on the forefront of change. WD's integrated services include: strategy & insights, brand & design, digital, architecture, engineering and construction services. We are thinkers that do.My role is to provide executive leadership of strategy, insights, and customer experience design — agnostic of place, space, time, or channel. I lead a sizable team of strategists, researchers, copywriters, graphic designers, environmental designers, production designers, operations engineers (BOH + Food Service ops), and 3D visualization designers (AR/VR).

Onsite strategy consultant for Under Armour Global Retail special projects. Strategist, analyst, facilitator, business and experience design consultant, primarily for flagship and store of the future experiences.

Agile and versatile in a variety roles including Senior Business Consultant, OmniExperienceStrategy, UX Strategy, Digital Creative Direction, Marketing Strategy, Field Research,Account Executive, Program Management, and Business Development. In other words, I wear a lot of hats.Proactive and highly productive with the ability to strategize, develop, lead, and implementa project from insight creation, strategy formulation—through creative design + copydirection, and production for a wide variety of physical and digital brand experience concepts for power house brands such as Under Armour, Macy's, Cabela's, and American Express.

Multi-Channel Marketing for Brothers Brand Launch, In-Store + OnlineBrand Photography + Video Content, Concept + DirectionDirect Mail Marketing, Justice Catalog Contributor + PostcardsIn-Store Marketing, Window Presentations + PackagingeCommerce Website + eMail MarketingeCommerce Website UX, Site Re-platform to ATG + Functional Enhancements A/B Testing Approach, Metrics Analysis Contributor, Website + eMailSocial Media Launch Strategy, Editorial Calendar, Execution + MonitoringInspired, Developed and Managed Creative Talent

Co-managed Retail portfolio (12 brands) focused on eCommerce, Digital Marketing 
& Advertising, Social Media Strategy and branded content including photography and videoAs Global Digital Agency of Record for Gillette Venus, we led annual strategic planning for Digital Marketing Media Mix, Social Media and also launched a new CMS website that scaled to accommodate brand communications in 38 countries and 16 languagesSocial Media strategy and execution for Converse and Victoria’s Secret PINK, Digital Advertising for Frèdèric Fekkai and Gillette VenusHelped establish branded content practice by applying photography and video production expertise and network.Concepted and directed online video content for Pantene with celebrity Stacy London, Herbal Essences celebrity stylist and Gillette Venus how-to content targeted to tween girls.Delivered holistic marketing strategies, including media spend recommendations for Gillette Venus and Pantene in collaboration with P&G brand agency partners including BBDO, Grey Advertising, Porter Novelli PR, Interger, SMG and MediaVestExecutive responsibilities included annual strategic planning for Retail Portfolio client retention & growth, SWOT analysis and clarified documentation for Creative organizational structureNew business pitch + sell, project scoping + SOW creation

Digital Branding + Advertising, Creative Strategy, Execution + Media Mix strategy for Softlines, Baby and Licensed Partnership verticals (14 categories + sub-brands)Integrated Marketing Campaign Planning for Design for All, Christmas ’07, Back-to-School, Spring Break, GO International (Fashion Designer Partnerships) in collaboration with PMH, BBDO, Wieden + Kennedy, AKQA and OLSONMaintained close relationships with key designer partners such as: Isaac Mizrahi, Sonia Kashuk Beauty, Liz Lange Maternity, Amy Coe Baby and GO International Fashion DesignersEstablished processes and budget guidelines for branded content used in Digital Marketing and had extensive experience conceptualizing and directing photography 
and video productionsLaunched In-Store Digital Marketing pilot for Target Pharmacy w/syndicated health contentInspired, developed and managed creative talent, expanded team 600% in 2 yearsManaged $10MM creative services budget + extensive agency managementHigh visibility with executive leadership, presenting strategies, concept direction 
and soliciting feedback + approvals

Integral partner in establishing in-house Interactive creative team, merging it with VS Catalog to become VS Direct, thru successful partner collaborations and refined processeseCommerce marketing + web photo art direction + website functional enhancementsUX Creative lead for fashion and beauty categories on:Ecommerce templatesInteractive decision support toolsSearch toolsCheckout, Wish List, Catalog Quick Order, Account profilesLed creative development of functional prototypes for usability testingDeveloped a detailed process for collaboration and delivery to off-site IT development partnersAgency management

Designer for initial launch of VictoriasSecret.com, LimitedBrands.comArt Director for the addition of complete beauty assortment to VictoriasSecret.comPrint, digital marketing and launch of the 1st Victoria’s Secret Fashion Show webcastVisionary and Art Director for complete overhaul of EXPRESS.com and associated digital marketing efforts, awarded a Clio, One Show, Communication Arts and MC Icon AwardsDesigner for burton.com awarded with a Clio award and also led creative for the launch of the 1st eCommerce site for Burton: backhill.com (Burton Kids)Creative contributor to the digital launch strategy for CondèNast’s style.comDirect Mail + Channel Marketing for Apple Computers, Sun Microsystems and Xpedex