Elaine Phoon Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Business development for an artificial intelligence company, using data to identify, target, engageand convert consumers within an end-to-end media planning and buying eco-system.

A direct report to the CEO, responsible for the COMO way of marketing in brand, branding and database marketing. Also served as an 'integrated' lead, orchestrating collaboration between the various marketing functions who report to VP of Sales and to the CEO, offering counsel and support to the e-commerce & digital advertising team, content, PR & Social Media.

Singapore

Head of Marketing Department, leading a team of up to 12 team members across all marketing channels and reported directly to the CEO or Managing Director.Responsible for global, regional and China focused brand building and revenue generation for Banyan Tree and Angsana. - Delivered record setting campaign performance, generated 7-digit revenue with 3-digit ROI. - Grew share of voice and conversion in China and Korea through SEO, SEM, Digital Advertising, WeChat and AliTrip- Grew direct booking in double digit- Optimised performance, improved efficiency and reduced cost. Successfully launched 2 new hospitality brands Cassia and Dhawa, a full roll out from brand building to e-commerce set-up, social media content strategy and building a database of guests and followers.

Singapore

Invited to rejoin the Ogilvy group for career advancement, having served for 5 years from 1999-2004, and another 4 years with the WPP group.Client Services Director in Singapore for an international hotel group business. Served as part of the RedWorks management team. Responsible for:i. Agency business retention, growth opportunities, revenue forecasts and action plan. ii. New business development, from lead generation to pitching and conversion. iii. Account & project management lead for several brands. iv. General operation functions, from customised pricing to project management and processes.v. 'God-mother' to the events team prior to the hiring of the Events lead. Achievements: - Generated incremental revenue of S$XXX by farming.- A high win rate for new businesses, contributed S$XXX revenue to the agency. Key wins include: F&N Cremeries, Lexus, Central Provident Fund, Acer and United Overseas Bank.- Launched several key campaigns meeting brands' objectives, these include: new product launches, new service positioning and branding, integrated campaign extension, tactical campaigns and communications for internal, consumer and trade. - Improved operations by closing gaps in pricing, account and project management. Prior to this...a. served a 2-month assignment based in Bangkok with 2 key responsibilities:i. Strengthen the team support for Coca-Cola in Bangkok ii. Help set-up the newly acquired agency in Yangon, the 'Ogilvy Way', from talent retention and sourcing, to putting in place processes and best practice.b. As Managing Director running the bates, Ogilvy and Mindshare office with a staff force of 20+ people.

Singapore

A regional business lead for Johnson & Johnson ACUVUE in Asia Pacific, through CRM and Digital Advertising. Responsible in driving incremental loyalty, product usage, conversion, product trial/cross product selling and new user acquisition through CRM and Digital Marketing. Achievements:- Solved several long standing complex concerns strategically leading to enhanced trust with clients- Delivered a CRM framework 'leaps and bounds' to confirm a high S$XXX revenue for the Agency(Received recognition from clients and agency)

Singapore

Led several account management teams in managing several brands including:- Airlines (Qatar Airways)- Retail (Metro Departmental Store)- National Park (Singapore Wildlife Reserves - Singapore Zoo, Night Safari, Jurong Bird Park, and in the early stage/pre-launch of River Safari)- Entertainment (ESPN Star Sports) - Automotive (Mitsubishi)Worked closely with the CEO in general agency management - pricing, process, talent, operations, working culture and social activities.Achievements:- Improved delivery converting 'declining business' to retention- As part of a 3-person committee team in proposing, selling, negotiating and securing a 3 year contract that generated a high S$XXX revenue- Led and won a highly contended government pitch - Work Safety and Health Council that contributed a high $XXX revenue.

Professional Certificate In Cx, Customer Experience, Distinction

Received a Distinction grade. This serves to validate my 2 decades of developed skillsets and experience in the CRM design, build.

Post Graduate Diploma, Direct Marketing

Bachelor Of Arts (B.A.), Communications