I am a seasoned communications professional with experience in both journalism and public relations. I am passionate about writing and language and enjoy the challenge of using words effectively in social media settings, as well as in more traditional applications. As a stickler for proper grammar and usage, I keep my eyes and ears open for offences -- yes, the grammar police do exist! I am a good listener and enjoy hearing about other people's passions, then turning them into interesting stories.To me, writing is like collecting puzzle pieces and assembling them in a way that engages the reader -- and meets the deadline, of course! I am adept at writing in a variety of styles, depending on the needs of my clients. My goal is to communicate with their audiences effectively. Specialties: Writing, editing, social media, project management, team management, communications, media relations
Wordsmith To
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PrincipalWordsmith To Apr 2012 - PresentTorontoFreelance communications-- including web content development, writing, editing and project management -- for a variety of clients, including University College and the Dalla Lana School of Public Health at U of T; Upper Canada College; the associate vice-president, teaching & learning at York University; and the Toronto Star.Some recent projects:- Acting editor for UC Magazine, an alumni magazine for one of the colleges at the University of Toronto- Monthly Toronto Star column… Show more Freelance communications-- including web content development, writing, editing and project management -- for a variety of clients, including University College and the Dalla Lana School of Public Health at U of T; Upper Canada College; the associate vice-president, teaching & learning at York University; and the Toronto Star.Some recent projects:- Acting editor for UC Magazine, an alumni magazine for one of the colleges at the University of Toronto- Monthly Toronto Star column for Smart Money, interviewing personal finance authorsOther highlights:- While in Scotland in 2018, researched and wrote New York Times story on the luckenbooth, a traditional piece of Scottish jewelry- Worked in Hong Kong on contract in 2012 for the International Herald Tribune, a global newspaper owned by the New York Times. Dived into an unfamiliar culture and quickly made herself at home. Show less
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Associate Director, Faculty And Staff CommunicationsUniversity Of Toronto Mar 2008 - Mar 2012Toronto, OntarioLed a team of communications professionals responsible for the university's news website and faculty-staff e-newsletter (circulation 23,000). Used these vehicles to promote the university to internal and external stakeholders. Assigned and edited stories; oversaw related audio and video; managed website, related Twitter account and biweekly e-newsletter, as well as a quarterly lecture series. Content manager for overhaul of news website. Worked closely with senior administration, alumni… Show more Led a team of communications professionals responsible for the university's news website and faculty-staff e-newsletter (circulation 23,000). Used these vehicles to promote the university to internal and external stakeholders. Assigned and edited stories; oversaw related audio and video; managed website, related Twitter account and biweekly e-newsletter, as well as a quarterly lecture series. Content manager for overhaul of news website. Worked closely with senior administration, alumni relations, advancement and marketing professionals, as well as communications colleagues, to ensure content was strategic and enhanced the brand of this world-respected teaching and research institution. Show less -
Online/Print Editor And ManagerUniversity Of Toronto Oct 2005 - Mar 2012Toronto, Canada AreaEditor of news website and biweekly e-newsletter; oversaw portfolio of related communications tools. Previously served as editor of bimonthly faculty-staff newspaper. Integrally involved in change management as internal news vehicle made the transition from print newspaper to electronic newsletter. Served as content manager for development of dedicated news website; authored content strategy, ensuring it was consistent with the university's brand. Created launch plan for unveiling the new… Show more Editor of news website and biweekly e-newsletter; oversaw portfolio of related communications tools. Previously served as editor of bimonthly faculty-staff newspaper. Integrally involved in change management as internal news vehicle made the transition from print newspaper to electronic newsletter. Served as content manager for development of dedicated news website; authored content strategy, ensuring it was consistent with the university's brand. Created launch plan for unveiling the new website and promoting it to both internal and external stakeholders.-- Launched eBulletin, a tri-campus newsletter that was read by more than 90 percent of employees. Show less -
News Services OfficerUniversity Of Toronto Jan 2004 - Sep 2005Developed ties with international, national and local media, promoted research, responded to media inquiries. Forged relationships and worked collaboratively with university partners – including government and hospitals – on PR initiatives where each entity had a unique brand to represent, ensuring the university's brand was reflected. Planned news conferences and special events. Wrote and distributed news releases promoting the university's accomplishments. Prepared faculty to handle media… Show more Developed ties with international, national and local media, promoted research, responded to media inquiries. Forged relationships and worked collaboratively with university partners – including government and hospitals – on PR initiatives where each entity had a unique brand to represent, ensuring the university's brand was reflected. Planned news conferences and special events. Wrote and distributed news releases promoting the university's accomplishments. Prepared faculty to handle media interviews. Show less -
Reporter/Copy EditorLondon Free Press Apr 2003 - Oct 2003Reported on city news; edited news and feature copy.
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Reporter/Copy EditorSt. Catharine'S Standard Nov 2001 - Mar 2003Pitched and wrote lifestyle stories. Edited copy by news writers; did layout.
Elaine Smith Education Details
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Ebusiness -
Public Relations -
Sociology, Magna Cum Laude
Frequently Asked Questions about Elaine Smith
What company does Elaine Smith work for?
Elaine Smith works for Wordsmith To
What is Elaine Smith's role at the current company?
Elaine Smith's current role is Writer, Editor, Project Manager, Content Guru.
What schools did Elaine Smith attend?
Elaine Smith attended University Of Toronto, American University, Alfred University.
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