I am a commercial and consumer astute Marketing Leader skilled in Strategy, Brand Management, Digital Marketing, Customer Insight, and Integrated Marketing. Most recently I have been working within the Retail Industry which has contributed to my Category management, Shopper, commercial, analytical, collaborative and highly results driven orientation. I have a breadth of experience outside of the Retail Industry which encompasses Brand owners, Distribution, Retail management, Training and Development. As a lifelong learner, my inquisitive nature drives me to continue to update and hone my skills in the discipline of marketing through a constant focus on both theory and practice. As a marketer, my strengths lie in being able to leverage data and insights, to identify opportunities that can deliver business growth, building authentic immediate rapport and long-term relationships internally and externally to the business.I am a positive leader and have a reputation for an inquisitive mind, thinking outside the box, and motivating my teams. As a skilled coach and trainer, I thrive in a collaborative environment, where achieving developmental growth for others and myself is significant. Lastly, it is my entrepreneurial spirit. Unafraid to challenge the status quo combined with an innate sense of curiosity, has led me into roles where problem solving to establish a new way forward and develop new processes to drive business growth were a priority. I am continuously attracted major brands that are undergoing a transformation, or smaller ‘challenger’ brands that need to differentiate to win.Elaine Mitchell Expertise:Brand Strategy, Brand Architecture, Innovation, New Product Development, Consumer Insights, Data Analysis, Marketing Leadership, Digital Marketing, Customer Experience, Project Management, Campaign Management, Change Management, Stakeholder Engagement, People Development and Leadership, Mentoring, Business Growth and Transformation