Elaine Tocci Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Newton, Massachusetts, United States

Manchester, CT

• Charged with creating transformative solutions for the brand’s presence in market by driving an elevated quality of partnership and business knowledge with external ad agency, leading Bob’s in-house media practice as.
• Drove innovation through media initiatives that increased digital footprint across all devices and that mapped efforts to actual consumer media consumption habits and preferences
• As strategic member of new marketing team, tasked with evolving Bob's to national industry player via omni-channel growth
• Built a “single source of truth” living document with ad agency for internal finance and marketing providing stakeholders accurate views with transparency, facilitating fluidity around channel allocations/optimizations.
• Partnered with Insights and CX teams to define audience segments and create innovative customized campaigns to align with their interests and lifestage needs
• 2018 sales goals achieved

Boston, MA

• Successfully evolved media practice that needed the right mix of high performing team members, a structure and process defined for expertise in planning and campaign/ROI success, and ongoing collaboration and advocacy.
• Set vision for media team to deliver customer delight and surprise, utilizing channels in new ways to capture desired audiences’ attention, track and optimize performance, and continually test/learn/refine
• Drove all strategic paid media initiatives including Citrix ShareFile, The Museum of Science, First Citizens Bank and Caron Treatment Centers among others, managing two teams in Boston and Philadelphia

• Led award-winning campaigns for clients across digital and non-traditional media initiatives and set overall strategy for media campaigns to insure defined goals against lift in awareness, lead generation and sales.
• Consistently surpassed OI goals YOY and drove profitable margins for the department
• Led numerous new business opportunities resulting in increased business for the company overall
• Oversaw all client paid media initiatives (budget ranges from <$1MM-$10MM) including The Food Bank for NYC, Boden, ECCO Shoes, Mikimoto, Chopard, Pretzel Crisps, Michael Angelo’s Italian Frozen Foods, Stonefire.