Elaine Xiao Email and Phone Number

Sensor Tower is the leading solution for mobile and digital marketers, app developers, and industry analysts who demand superior competitive insights into the mobile and digital advertising market economy. We serve independent and Fortune 500 customers alike, spanning the mobile games, agency, travel & hospitality, music, finance, and broadcast entertainment markets. Our insights are cited by the world’s leading news and finance publications, including the Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg, CNBC, The Washington Post, and Reuters.

1. Key accounts managing (i.e. Rivergame, G-MEI, Dataverse, Netease, Leyi, Youzoo etc), sync with clients’ quarterly UA plan and customized campaign strategies accordance with game genre, countries, competition applications, creatives mix and matching publishers. 2. Keep track with advertising campaigns’ trend, ads performance and optimization effect, weekly review by cohort statistics to achieve clients’ target, mostly Retention Rate and ROAS. And then optimizing and filtering qualified publishers. 3. Develop positive working relationship with clients to help them grow, assist G-MEI’s Puzzles & Survival setting new campaign structures to help them increase ad spend in iOS US over 150% compared to last quarter, and successfully launching new iOS JP campaign for Top War that is stably 20k daily ad spend from zero. Define and evaluate clients’ metrics to achieve success. 4. Working with Account Strategists team to analyze and resolve account problems/issues, with Vungle Creative Labs team for accounts creatives support and growth packages. 5. Be keen to industrial changes, especially Apple’s iOS 14.5 regulation announcement and market response. 6. Acquired SAAS products selling, 2 Proof of Concept signing orders for Algolift Intelligence and 1 signing order for GameRefinery Intelligence. 7. Internal training for intern (Demand 101) and social events support (China Joy Setup + Algolift go to market Events)

1. Following over 30 Key Games Advertisers from domestic and overseas,making customized proposals according to games type or promoting countries,coordinating publishers to implement proposals.2. Monitoring advertising campaigns’ quality and optimization, giving feedback by detailed statistics, based on KPI, CTR, CR, RR+1, RR+3, RR+7, ROI, CTIT, Registration etc. And then optimizing and filtering qualified publishers.3. Assisting BD to evaluate the integration of Advertisers’ campaigns, setting up post back and testing, confirming account statement and monitoring and tracking financial status with advertisers (payment/billing) on monthly basis.4. Keeping close attention to industrial trends and changes to update Appnext new product in the region.

1. Maintaining Advertisers from domestic and overseas, following up advertising plan and budget allocation, deeply developing and understanding advertisers’ advertising needs and promoting intention.2. Working with Operation teams to analysis data and optimize publishers, re-arranging publishers about traffic quality and volume.3. Assisting BD to evaluate the integration of Advertisers or Affiliate Networks’ campaigns, making sure they are well integrated.