Strongly inclined to work in an international environment, mothertongue in Italian, Serbo-Croatian and C1 level in English and French, supported by a degree in foreign affairs and entrepreneurship.Nine year experience in the fashion Retail business, solid skills in store supervising, staff training, KPI and budget achievement. Very dynamic and easy-going, always had a passion for traveling.
Maxmara Ltd.
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Key Account Manager SeniorMaxmara Ltd. Mar 2022 - PresentLondra, Regno Unito
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Retail ManagerMax Mara Fashion Group Jan 2016 - Mar 2022Reggio Emilia, Italia▪ Key advisory and supervisory role in developing sales and profitability of over twenty stores in the Balkan area (Slovenia, Croatia, Bosnia, Serbia, Montenegro, Macedonia), Turkey and Bulgaria ▪ Analyzing and making diagnostic studies in order to give a quick response based on the needs and specific situations of the stores▪ Preparing an annual budget and ensuring to reach the targets in terms of business (budget, turnover and profitability) and growth development for the stores▪ Enhance the Point of Sales image, ensure that the product display is accurate and merchandised to the company’s standards. Visual Merchandising training and counseling.▪ Monitor the KPIs of the Point of Sales, both proactively and reactively in order to put in place quick actions, aimed to maintain aligned the business goals.▪ Develop the knowledge of the staff through the proper training activities. The main knowledge to develop include, but are not limited to: Products, Customers, Selling Techniques, Coordinating stores activities with other touch points of the brand. ▪ Support in aimed Marketing strategies and successful events planning▪ Analyze the sell in and sell out data detailed by collections, categories, models and product classes in order to support the clients in defining the assortments.
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Visual Merchandising Team LeadH&M Aug 2014 - Jan 2016▪ Customer service▪ Stock management▪ Visual Merchandising: Assuring good display of goods, in line with the company's requests -
International Communication Office InternshipSew&Laine Nov 2013 - Dec 2013Bordeaux (France)▪ Management of the brand "CHUT"- promotional shooting of the products- making and translation of professional catalogs- social network and e-shop updating▪ Help in everyday activities of the atelier. ( Screen printing, events organisation, assistance during workshops...)
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International Relations Office InternshipBordeaux Sciences-Agro Oct 2013 - Nov 2013Bordeaux▪ Redefinition of the international section of Bordeaux Science Agro's web page▪ Working on a international communication plan coherent with the school's objectives▪ Planning of new communication supports related to the school's offer and training
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Export Sales AssistantMarina Rinaldi Sep 2012 - Dec 2012Reggio Emilia, Italia▪ Assistance during sales▪ Showroom management▪ Order filling in▪ Relationship with foreign clients
Ela L. Education Details
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European Languages And Cultures -
Liceo Scientifico Ariosto-SpallanzaniScientific High School Diploma
Frequently Asked Questions about Ela L.
What company does Ela L. work for?
Ela L. works for Maxmara Ltd.
What is Ela L.'s role at the current company?
Ela L.'s current role is Key Account Manager - Max Mara Fashion Group.
What schools did Ela L. attend?
Ela L. attended Università Degli Studi Di Modena E Reggio Emilia, Liceo Scientifico Ariosto-Spallanzani.
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