• Freelance graphic designer and digital marketing consultant• Specialize in brand development, print and web design, email marketing, social media, and advertising strategy and execution

• Devised the brand concept, key messaging, and go-to-market strategies for the launch of Jolie decorative furniture paint and companion products• Developed the marketing content calendar and directed team in executing digital, social, influencer, and segmented (scheduled and automated) email campaigns• Lead designer for all print and digital brand assets, product packaging, catalogs, advertisements, videos, and graphics used across international B2C and B2B channels• Designed and optimized user experience of eCommerce website while seamlessly integrating it with company’s CMS, accounting and inventory software, and other operating systems• Drove strategy, budget, and execution of direct advertising through many forms of media buying, including social, retargeting, SEM, display ads, and print• Analyzed KPIs from each initiative, new opportunities, and current market trends to develop marketing and growth strategies that would have the best ROI•Planned company’s involvement in trade, consumer, and media events, including AmericasMart Atlanta, High Point Market, Reed Gift Fair Sydney, Round Top Vintage Market, Alt Summit Conference, and media tours in New York, Toronto, and Sydney• Managed third-party public relations firms, video production teams, and media buyers to assist in executing marketing goals

• Marketing Manager at exclusive distributor for Annie Sloan products, including Chalk Paint® decorative paint, for the United States, Canada, Australia, and New Zealand• Liaised with Annie Sloan Chalk Paint headquarters (UK) and public relations teams on product launches, global marketing campaigns and media needs• Served as creative lead for all B2C and B2B marketing materials, including print, digital, and video content, that were consistent with global campaigns and targeted to North American and Australasian markets• Implemented targeted, data-driven marketing campaigns through various digital platforms, including social, SEM, email, and retargeting networks, to achieve growth and awareness goals• Maintained website with updated imagery and information• Coordinated booth activations, demonstrations and workshops at national and regional consumer events• Worked with other departments to improve and streamline B2B customer communications and retailer training

• Assistant Stationer to principal designer with retail, wholesale, and custom stationery lines• Designed and prepared wholesale stationery lines for press, developed marketing materials, and managed client accounts

• Art Faculty at private boarding high school specializing in family-based character education• Taught and prepared curricula for three sections of Studio Art and one section of Graphic Design• Served as mentor, advisor, and parent liaison for nine students throughout the academic year• Supervised and led a residential wing in the female dormitory• Assisted in coaching women’s Varsity Lacrosse team

• Production Associate at company specializing in development of mobile Internet consumer devices• Created and managed an extensive database of publishers, developers and authors• Established, developed, and advanced business relationships and partnerships through meetings, phone calls, email correspondence, and tradeshow attendance• Participated in corporate identity and branding brainstorms and designed marketing collateral, including promotional inserts, templates, ads, packaging, logos, and presentations• Assisted with design of website interface based on user behavior dynamics• Gathered, tested, and assessed the viability of mobile apps on the Fable children’s tablet