Hospitality Marketing Professor to students in the Hospitality Management Program at City Tech. The syllabus focuses on foundational marketing concepts, terminology, problem-solving techniques, and how to apply them in today's rapidly changing environment.

Spearheaded the successful transformation of One Eight Distilling into District Made Spirits.Rebranded Distillery: Led the entire rebrand process from inception to execution, ensuring alignment with brand values and market trends. Developed a powerful brand positioning statement resonating with target audiences. Navigated cross-functional collaborations with co-founders, creatives, and PR to guarantee a seamless transition.Ignited Growth: Revamped social media, driving a 90% interaction surge and 70% Instagram follower growth within 6 months. Unified Narrative: Established a consistent brand story across all communications, encompassing a refreshed visual identity that captured the brand's essence. Defined, planned, and produced engaging and informative content for various platforms and purposes. Email Marketing: Transformed email marketing by cleaning lists, crafting a user journey, revamping newsletter format, and re-engaging lapsed subscribers with targeted offers. Boosted average email open rate from 36% (2021) to 53% (2023).Presented: "Working with a Creative Team: Telling Your Brand Story" at the 2022 ACSA conference.Our rebrand experience inspired me, and in 2022, I presented at the American Craft Spirits Association Conference on "How to Work With a Creative Team to Tell Your Brand Story."

Whiskey Brand Builder | From NY Market Manager to National Events & Lead Training ManagerSummary:I spearheaded the launch of Blackened Whiskey in New York, Metallica's collaboration with the late Dave Pickrell, securing placements in 600+ accounts within 4 months. Fueled by data and creativity, I developed impactful marketing strategies and activations across local and national campaigns. Building brands through targeted partnerships, engaging experiences, and collaborative teamwork is my passion.Highlights:Blackened Whiskey Launch (NY): Successfully launched Blackened in NY, achieving 600+ placements in 120 days. Leveraged data analysis and strategic partnerships to drive brand growth.Mentorship & Training: Guided a sales rep in their first role, boosting their skills and wholesaler relationships, leading to increased sales productivityRegional Tasting Program: Created and executed a regional tasting program, forging strong connections with trade and consumers, resulting in higher case sales and improved shelf space.Celebrity Brand Expertise: Adeptly managed the fast-paced environment of a celebrity-owned brand, aligning stakeholders across PR, Marketing, Sales, and the Master Distiller for unified sales and marketing goals.Event Management: Orchestrated multi-purpose brand activations at festivals, trade shows, and events, managing budgets up to $425k and leading cross-functional teams to success.

Transformed Wine-Focused Company into Renowned Spirits Leader:Highlights:>Led and grew a 4.3 million dollar independent spirit portfolio in the Northeast, managing 200+ SKUs from 31 suppliers.>Spearheaded a strategic shift from wine to spirits, including building a roadmap, fostering a vibrant spirits culture, and creating engaging educational materials.>Established KPIs for teams and individuals, driving significant growth and brand recognition.Data-Driven Growth and Profitability:>Partnered with producers to develop tailored go-to-market strategies using market insights and sales data.>Optimized pricing to maximize profitability, maintaining market competitiveness and brand positioning.Empowered Sales and Supplier Success:>Hired and trained a dedicated Spirits Specialist, empowering the sales team and key customers.>Implemented a comprehensive KPI system aligned with supplier initiatives, driving sales growth and satisfaction.Effective Communication and Engagement:>Conducted round table discussions and presented educational materials weekly at company-wide meetings.>Utilized MailChimp to create targeted email campaigns for internal and external stakeholders.

Past Client List:COMPASS BOX WHISKY | Supported U.S. Ambassador with arranging and conducting demonstrations. Contracted to be the lead event coordinator at the 2012 Great King Street Cocktail Competition in conjunction with Edible Brooklyn and Edible Manhattan.WHISKYLIVE USA | Developed the first independent spirits section of WhiskyLive USA in 2010; expanded concept into all US markets. Represented multiple brands on show dates.RHUM CLEMENT & RHUM J.M. | Originally employed to conduct demos, role was expanded to include distributor market work and event coordination. Planned and executed the 125th Rhum Clement Anniversary Party at Tales of the Cocktail. Lot18 | Researched and pitched the philosophy of Lot18 to emerging brands that were eager to gain market share In the virtual retail space; identified roadblocks related to shipping high proof beverages and collaborated with compliance agencies to find solutions.VINTRY FINE WINES | Key personnel in store opening from the same investors as The Dead Rabbit. Shaped POS database utilizing excel to massage over 5000 SKUs.DRINK UP NY | Made recommendations for distilled spirit purchases to be featured online and in store; assessed distributor portfolios, tasted and reviewed products.

Part of the opening team for a new wine and spirits store that received accolades from national publications, "Out" and "Imbibe" magazines. Received a Zagat score of 28 out of 30 within the first year. Collaborated with owners on store layout, opening inventory, and POS system.

Was hired as an operations manager working behind the scenes, but quickly took on more responsibilities taking over buying duties for spirits, kosher wines and sake. Constructed and maintained an e-commerce website to produce additional sales, instituted educational seminars, managed a POS system change, and started a bourbon barrel program.