Leading up to our October 2019 launch, I spearheaded a months-long intensive content strategy, ideation, production and editing blitz. Less than a year later, 4 million readers read/watch/listen to our articles, videos, infographics and podcasts every month - and we're just getting started. As well as heading up marketing and messaging for the wider CannBe network, I'm responsible for content strategy, development and production, growth, SEO and social media for The Cannigma.

In this role I manage a team of content managers and writers, all working to create sparkling copy and content for a slew of comparison marketing sites across over dozens of verticals. Content is where product, sales, SEO and marketing interests all intersect - and ultimately communicate our messages to the end users. So we're hard at work finding the perfect words and phrases for each site, and making sure every "i" is dotted and "t" is crossed.

Apart from working what on earth was going on when I moved from the world of journalism and magazine content to the business arena, this role entailed streamlining processes for a busy, dynamic content department. - increased leads for strategic partners through tactical content - created best practices for suite of 50+ comparison marketing sites - oversaw ongoing collaboration with SEO department - produced, commissioned and edited site copy, product reviews and articles

This non-profit site saw ~500K users a month, and about double that in social reach during my tenure. But more importantly, it was a dynamic, creative venture, and a place for me to learn more about digital content production and web development. - managed a team of writers and editors responsible for content development, marketing and social media- produced graphic content including infographics, banners and quote cards - coordinated content partnerships with media outlets and organizations including HuffPost Good News, UC Berkeley's Greater Good Science Center and Happify - oversaw marketing channels using Facebook PPC campaigns, boosted posts, Outbrain, PPV and email marketing

- Introduced original content including infographics, lists, Q&As and quizzes - Developed content exchange agreements with media outlets and organizations including HuffPost Good News, UC Berkeley's Greater Good Science Center and Happify - Boosted traffic to site using Facebook PPC campaigns

Managed and oversaw major international news website with over four million monthly unique users, from both editorial and technical perspective; reported directly to CEO; consulted on all digital products including mobile applications and SEO initiatives. • Under my management traffic increased by over 30%• Managed staff of up to 30 Breaking News editors, section editors, columnists and video journalists• Spearheaded strategic planning, site design, and changes to CMS• Ran PPC campaigns and oversaw social media planning and online community management• Launched and developed written and multimedia projects including daily video news bulletin, podcast, live social media coverage of breaking news events and online columns.• Published regular column on online journalism and Internet news as well as one-off features.

Managed team of Breaking News editors working 24/7 to update site, and coordinated with section editors, video journalist, columnists and freelancers; consulted directly on strategic planning site design, updates to CMS• Covered significant news events including 2010 Gaza flotilla affair, the Arab Spring, Gilad Schalit’s release• Launched social program, including Facebook page (22,000+ fans) and Twitter profile (74,000+ followers)• Recruited, hired and trained entire new staff when online desk relocated to Tel Aviv• Daily editorial decision-making in fast-paced environment• Oversaw editing, translation, writing and publishing of all news-related content on www.jpost.com • Commissioned news stories from and coordinated with team of Jerusalem Post reporters• Published two regular columns on online journalism and Internet news

Wrote, translated and edited breaking news stories; updated website using two different Content Management Servers; basic photo editing; full responsibility for editorial decision-making on overnight and weekend shifts. • Was promoted to manage team after less than two years• Helped train new editors