Elana Leaf has worked in Special Events, Entertainment Marketing, Brand Development, Talent, and Public Relations for more than eighteen years. Starting her career in London, Elana, a Los Angeles native, has continued to produce events both nationally and globally. Her roster of experience includes a wide-variety of experiential activations, consumer and B2B events, sporting events, festivals and concert tours, in addition to specializing in brand strategy, sponsorship, corporate event marketing strategy, and client management. A few work examples include:- Entrepreneur Endeavors: https://www.billboard.com/pro/hotels-as-temporary-music-venues-coronavirus-entrepreneurs/- Vertical Events: Freeform's "Cruel Summer" Promax Award Winning Premiere: https://promaxbda-transcoded-videos.s3-us-west-1.amazonaws.com/videos/407196/tcde21fd8e-f1ef-428f-b568-72cc3bcc208c.mp4- Citibank for Lollapalooza: https://www.facebook.com/citibank/videos/1912771935432588/ - YouTube Black: https://www.tubefilter.com/2018/10/26/naomi-campbell-janelle-monae-lakeith-stanfield-youtubeblack/- Amazon Hack-a-Thon: https://spark.adobe.com/page/m3BlTZjkzwtYD/ - Beats by Dre 2018 NBA All-Star Weekend Events: https://www.complex.com/music/2018/02/this-all-star-weekend-california-and-beats-by-dr-dre-knew-how-to-party - Essence Street Style 2018 New York Fashion Week Event: https://www.essence.com/essence-street-style-event/2018-street-style-festival-recap/
Self-Employed
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Executive Event Producer, Marketing And Brand ConsultantSelf-EmployedLos Angeles, Ca, Us
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Executive Event Producer, Marketing & Brand ConsultantSelf-Employed May 2005 - PresentLos Angeles & New YorkExecutive produced high-profile events ranging from influencer events to multi-layered consumer activations for some of the biggest and most respected brands in the world (select): Amazon, Beats by Dre, Disney, DVF, Essence Magazine, Ford Motors, Foot Locker & Foot Action, FOX (Television, Sports & Film), Google, HP & HPE, Jimmy Choo, Marvel, Meta, Michael Jackson Estate, New Era, Nike, Nordstrom, Riot Games, Under Armour, and YouTube.This is in addition to my work on the inaugural… Show more Executive produced high-profile events ranging from influencer events to multi-layered consumer activations for some of the biggest and most respected brands in the world (select): Amazon, Beats by Dre, Disney, DVF, Essence Magazine, Ford Motors, Foot Locker & Foot Action, FOX (Television, Sports & Film), Google, HP & HPE, Jimmy Choo, Marvel, Meta, Michael Jackson Estate, New Era, Nike, Nordstrom, Riot Games, Under Armour, and YouTube.This is in addition to my work on the inaugural Formula 1 Las Vegas Grand Prix, Google Ideas Summit (2012 & 2013), Made Event’s Governor Island Series, Los Angeles Auto Show (2010, 2011, 2012), Electric Zoo Festival and After-Parties, MSNBC at the Essence Festival, Jimmy Choo launch for H&M, GenArt Fresh Faces in Fashion, Quicksilver Girls Launch, DVF: Fashion for the Cure fundraiser for Breast Cancer Research, in addition to a wide-variety of concerts, record release parties, and cultural events.Furthermore, I have extensive knowledge of production in the concert and festival spaces, which includes serving as the Executive Producer for Citibank Summer 2018 Festival Activations, organized and managed Made Event’s Six Governor’s Island Shows featuring the world’s top EDM acts; held Executive Producer and Production Manager titles for Electric Zoo after parties; also served as consultant for the Electric Zoo Festival in addition to producing Pandora Sounds Like You 2017 (featuring Post Malone and SZA) and all Republic Records Grammy & VMA concert party & events.Lastly, I have worked with numerous corporate and private clients on talent buying for high profile events, which have featured a wide-variety of artists including Alanis Morissette, Mumford the & Sons, Jon Batiste, The Beach Boys, and more. Show less
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Vp Client ExperienceFtt Med, Inc. Nov 2020 - PresentAcross The Us And CanadaCombining our deep roots in the event production, entertainment and hospitality industries, we started FTT Med, Inc. to help our beloved industry get back to work - as safely and Covid-compliant as possible. We are an Apple-approved vendor and provide a myriad of services including, but not limited to: on- site/studio and on location Covid testing, Concierge Testing for home or office, activating and running Pop-up or Drive-Thru testing sites, in addition to offering Covid Compliance solutions… Show more Combining our deep roots in the event production, entertainment and hospitality industries, we started FTT Med, Inc. to help our beloved industry get back to work - as safely and Covid-compliant as possible. We are an Apple-approved vendor and provide a myriad of services including, but not limited to: on- site/studio and on location Covid testing, Concierge Testing for home or office, activating and running Pop-up or Drive-Thru testing sites, in addition to offering Covid Compliance solutions and custom PPE. Show less
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Head Of Client Services (Us)Designscene Aug 2019 - Apr 2020As the Head of Client Services for DesignScene, I over-saw our US offices in Los Angeles and New York. I lead a team of producers, coordinators, designers, and production managers to deliver premium, bespoke, high touch programs for a top-tier list of global clients, including but not limited to: Amazon, Google, Snapchat, and Hulu. -
Head Of Special EventsInsomniac Events Oct 2013 - Oct 2017Currently over-sees all non-core business for world's largest festival production company. Duties include, but are not limited to: - As executive producer, spearheading all facets of production for EDMbiz Conference & Expo (www.edmbiz.com) 2014, 2015 and 2016, managing all vendors & production staff, programming Conference, over-seeing internal teams and outside agencies, creative design, and sponsorship activations - Spearheading EDC Week, including over-sight of club shows… Show more Currently over-sees all non-core business for world's largest festival production company. Duties include, but are not limited to: - As executive producer, spearheading all facets of production for EDMbiz Conference & Expo (www.edmbiz.com) 2014, 2015 and 2016, managing all vendors & production staff, programming Conference, over-seeing internal teams and outside agencies, creative design, and sponsorship activations - Spearheading EDC Week, including over-sight of club shows, hotel deals and one-off events - Producing all internal events - Liaising on high level international expansion and sponsorship opportunities - Consulting on various production facets of core festival business Show less -
Head Of ProductionFrank The Plumber Apr 2011 - 2014Over-saw all concert tour related needs; manages vendors, independent contractors, and in-house production teams for world and North America tours of Foster the People, John Fogerty, Jane’s Addiction, and the LG Come Alive 3D Concert Event. Runs day-to-day point with all clients; fromcreating and presenting new business pitches, to creative ideation and development, to activation onsite production, through wrap of project and responsible for all company-related needs, including HR, billing,… Show more Over-saw all concert tour related needs; manages vendors, independent contractors, and in-house production teams for world and North America tours of Foster the People, John Fogerty, Jane’s Addiction, and the LG Come Alive 3D Concert Event. Runs day-to-day point with all clients; fromcreating and presenting new business pitches, to creative ideation and development, to activation onsite production, through wrap of project and responsible for all company-related needs, including HR, billing, front office management, A/P and A/R. Show less
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Partner & Account DirectorMade With Elastic Apr 2011 - Oct 2013Hollywood, CaliforniaServed as an influencer and cultural strategist as well as day-to-day account director for agency’s lifestyle and technology client roster, including, but not limited to HTC, Levi’s, Warby Parker, and Lacoste. Worked as a senior producer for more than 50 events ranging from Levi’s Roadshowcomprised of three city festival tour (including seeding and dressing talent) to multi0city product launches and intimate influencer dinner parties across the country and created numerous Entertainment… Show more Served as an influencer and cultural strategist as well as day-to-day account director for agency’s lifestyle and technology client roster, including, but not limited to HTC, Levi’s, Warby Parker, and Lacoste. Worked as a senior producer for more than 50 events ranging from Levi’s Roadshowcomprised of three city festival tour (including seeding and dressing talent) to multi0city product launches and intimate influencer dinner parties across the country and created numerous Entertainment Marketing and Strategy Decks for C-Suite and collaborated and helped implementclient’s digital and social network strategies. Show less
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Account ExecutiveHarris Shepard Public Relations, Inc Feb 2007 - Sep 2009As an Account Executive, I worked on the agency's principal accounts including OPI Nail Care, Murad Skin Care and Alterna Hair Care. I was responsible for day to day account activity and event production for half a dozen beauty and lifestyle brands, where I developed media plans, drafted all press releases and media alerts, coordinated all agency communication with client, while additionally over-saw branding and special events for these and other clients as needed. In this roll, I secured… Show more As an Account Executive, I worked on the agency's principal accounts including OPI Nail Care, Murad Skin Care and Alterna Hair Care. I was responsible for day to day account activity and event production for half a dozen beauty and lifestyle brands, where I developed media plans, drafted all press releases and media alerts, coordinated all agency communication with client, while additionally over-saw branding and special events for these and other clients as needed. In this roll, I secured placements in top broadcast, print, and online media outlets including (but, not limited to) "The Dr. Phil Show," "E! News," KTLA Morning News, Newsweek, Reader's Digest, People, Robb Report, ELLE Magazine, Harper's Bazaar, Town & Country, Redbook, and InStyle. Single handedly responsible for securing media attendance as well as pre and post-coverage for numerous agency events. Show less
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Bender/HelperAssociate Account Executive Mar 2006 - Feb 2007Worked on the public relations campaigns of numerous high-profile companies including (but, not limited to) Yahoo! Music, Yahoo! Entertainment, TV Guide Channel, FremantleMedia North America, and YMC Records. Also served as an integral member of event teams for agency's high-profile clients; running press lines, handling talent, working with members of the press corps, as well as over-seeing other crucial event elements.
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N/AJline Group Jun 2005 - Oct 2005Worked closely with Event Producer on all aspects of high profile entertainment industry events for Barneys New York & Lacoste and domino magazineCoordinate talent requests and book talent; communicating regularly with celebrity publicists, agents, and managers as well as television and movie studio executivesServed as the liaison between clients and contracted Public Relations agency, overseeing press line, and pre and post event coverage
Elana Leaf Education Details
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University Of ArizonaCommunication
Frequently Asked Questions about Elana Leaf
What company does Elana Leaf work for?
Elana Leaf works for Self-Employed
What is Elana Leaf's role at the current company?
Elana Leaf's current role is Executive Event Producer, Marketing and Brand Consultant.
What schools did Elana Leaf attend?
Elana Leaf attended University Of Arizona.
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Elana Leaf
West Hollywood, Ca2gmail.com, bhimpact.com
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