Elana D. Leoni Email & Phone Number

Sausalito, California, Us

Currently lead an online marketing agency aimed at helping education organizations grow their communication channels and foster active communities. Clients include: Facebook (Education Modernization Division), Education.com, Abl Schools, Insight ADVANCE, Tes, The Teaching Channel, The Berkeley Innovation Group, The Anti Defamation League, and more. I've gathered a small team of experts that have one foot solidly planted in education and another foot rooted in online community management, social media (paid and organic), content marketing, video creation, UX/UI, graphic design, and editorial/content implementation.We mostly focus on growth marketing strategies, which basically means that we look at the current state of your communication/community channels and provide a comprehensive audit that compares you to your industry and your competitors. More importantly, we provide strategic and tactical recommendations that align to your overall company objectives. Then...unlike many consultants, we roll up our sleeves and implement some of our recommendations (and we even recruit and train your team to execute our proven strategies). And we've gotten GREAT results. Reach out to see if we're a fit for your business.

The LCG Foundation partners with foundations, corporations, and private donors to offer grants to U.S. PK-12 educators in an easy and flexible way that supports their practice.

San Rafael, Ca, Us

• Led the strategy that propelled Edutopia as the most influential and talked about brand in K-12 education. Edutopia Klout Score: 86 (Benchmark: Education Week Klout Score: 81).• Edutopia’s social media community now includes 1.5 million+ education change-makers that accounts for over 25% of Edutopia’s website traffic. 250k brand mentions of Edutopia now occur as a result of my leadership (YOY increase of 450%).• Managed a paid media budget of $1mil+ and implemented all paid social media marketing strategies and campaigns for NPR, Twitter, Facebook, LinkedIn, Google Ads, and YouTube. Average a $.08 CPV on YouTube ads, $.25 CPC on Google Ads, $.08 CPC on FB ads. • Developed and executed Edutopia’s strategic and operational plans, alongside Edutopia’s senior management team. Frequent presentations and collaboration with a high-profile board. • Managed a social media/online community team of 4-6 full-time employees + 4-6 independent contractors throughout the year. • Led an internal task force on email deliverability, data quality, database integration, and email strategy. Project lead for ESP switch from Email Networks + Vertical Response to SilverPop. Lead Drupal integrations to Salesforce and the new ESP, SilverPop.• Continuously enhanced/refined a site-wide social sharing strategy on edutopia.org. Increased sharing on edutopia.org to over 200% YOY.• Created and actively managed a weekly giveaway program on Edutopia.org that has generated 150,000+ entrants (50,000 new email addresses) and accounts for approximately 2.5% of Edutopia’s Web traffic.

San Rafael, Ca, Us

• Established a community and social media strategy, which increased Edutopia.org’s community to 175,000+ members, and grew brand mentions over 250%. • Spearheaded a monthly marketing email strategy, along with automated engagement email campaigns that increased list size by 50% and referral traffic by 5%. Associate editor of weekly e-newsletter. • Led the implementation and adoption of a Foundation-wide comprehensive CRM database (resident Salesforce Administrator). Developed a long-term strategy for a “one database model.”• Led an SEO committee to fine tune and experiment with the latest SEO tactics.• Oversaw the marketing budget ($500,000+) including forecasting, analysis, and internal reporting.

San Rafael, Ca, Us

• Organized and implemented social media marketing, fundraising, and promotion efforts to grow the Edutopia audience and movement. • Executed digital marketing campaigns to build traffic to Edutopia.org. Promotions include content releases, webinars, supplemental releases, giveaways, community updates, and developments within social media platforms. • Lead project manager for twelve Edutopia webinars that attracted over 20,000 educators and featured Linda Darling-Hammond and other Internationally known big thinkers.

San Rafael, Ca, Us

• Responsible for all online marketing campaigns to cultivate stronger relationships with existing Edutopia supporters, raise money, and recruit new members and users. • Collaborated with a marketing agency to implement cohesive and timely online marketing campaigns to grow over 10,000 paid community members, which raised over $350,000.• Helped lead database migrations between magazine fulfillment houses. Managed Edutopia’s online database; built and segmented lists and performed file hygiene. Prepared and analyzed regular reports on Web traffic, email campaigns, and online fundraising.

• Managing editor for e-newsletter. Increased reach from 150 to 1,500, tripled the open rate & doubled the CTR within 1.5 years.• Pitched, secured, and organized over 15 panels at national corporate social responsibility conferences. • Developed and led over 10 quarterly webinars on corporate social responsibility. Tripled attendance over one year. • Managed AngelPoint’s Employee Volunteer Program, which was nominated for “Best Corporate Community Involvement Program” in Marin in 2010.

• Directed and collaborated with designers on creative direction of AngelPoints.com through a Drupal CMS. Updated AngelPoints.com through HTML, CSS, and FTP. • Provided back-up account management for 60+ corporate clients. Provided regular online trainings and supported new clients throughout the implementation process. • Managed 10-15 recruiters to recruit for elite engineering positions, such as Server-Side and Client-Side Java Engineers.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelors, Business Administration

Certifications, Technology

Business Administration