Elana Frosk Email & Phone Number

Greater New York City Area

Hohenstein Institute of America is a leading independent research and testing facility serving the global textile sector and is the US representation for OEKO-TEX® to enhance product safety and sustainable production in the textile value chain. We are building collaborative relationships across multiple categories with brands, retailers and value chain suppliers. The presence of the Hohenstein Institute is growing in the US market with OEKO-TEX® certification tools and Hohenstein testing and… Show more Hohenstein Institute of America is a leading independent research and testing facility serving the global textile sector and is the US representation for OEKO-TEX® to enhance product safety and sustainable production in the textile value chain. We are building collaborative relationships across multiple categories with brands, retailers and value chain suppliers. The presence of the Hohenstein Institute is growing in the US market with OEKO-TEX® certification tools and Hohenstein testing and research capabilities. Standard 100 by OEKO-TEX® and MADE IN GREEN by OEKO-TEX® are product certification labels that provide regulatory compliance, consumer protection and risk management for traceability, transparency and sustainability. Show less

Improved search engine optimization that increased site visibility and effectively drove traffic with increased sales for online retailers achieving 65% to 70% of sales from organic search. Edited and wrote content to improve search ranking. Ensured websites were found in the top ranking of the most commonly searched keywords.

Greater New York City Area

MARKETING MANAGER: Developed market point of view, segmented customers, identified profitable opportunities and developed strategies to increase sales. Cultivated strategic partnerships and global value chain management to drive sales through specification and collaborative programs. Built business-to-business and business-to-consumer marketing programs. Interfaced with technical and sales teams to introduce new products to market. Managed a budget for trade advertising, consumer advertising… Show more MARKETING MANAGER: Developed market point of view, segmented customers, identified profitable opportunities and developed strategies to increase sales. Cultivated strategic partnerships and global value chain management to drive sales through specification and collaborative programs. Built business-to-business and business-to-consumer marketing programs. Interfaced with technical and sales teams to introduce new products to market. Managed a budget for trade advertising, consumer advertising, tradeshows and marketing materials. Supervised consultants.E-MARKETING MANAGER / NORTH AMERICAN COMPLIANCE LEADER: Initiated an e-marketing strategy to increase reach and account management among cross functional customers. Created and managed multi-segment editorial content for impactful e-communication messaging collaborating with segment leaders. Implemented Salesforce.com as a tool to effectively manage campaigns and customers. Drove compliance plans for risk mitigation, intellectual property, trademark protection, copyright, security and training. Show less

Greater New York City Area

GLOBAL E-BUSINESS PROJECT MANAGER: Led global e-business team to develop, test and deploy internal and external systems to improve productivity, integrate global knowledge management systems, and provide sourcing services. Developed, launched and directed online business-to-business systems including an online catalog and online supplier listings. Managed the execution of online fabric catalog promotions including ads, email marketing campaigns, promotional literature and development of… Show more GLOBAL E-BUSINESS PROJECT MANAGER: Led global e-business team to develop, test and deploy internal and external systems to improve productivity, integrate global knowledge management systems, and provide sourcing services. Developed, launched and directed online business-to-business systems including an online catalog and online supplier listings. Managed the execution of online fabric catalog promotions including ads, email marketing campaigns, promotional literature and development of marketing tools for sales and marketing representatives around the world. Developed training plans, manuals and interactive tutorials, and conducted motivated training sessions training over 200 employees in North and South America. FABRIC SOURCING AND TESTING MANAGER: Managed North American fabric libraries including starting up libraries in Los Angeles, Canada and Mexico. Provided fabric sourcing advisement to brands and retailers for all apparel segments. Interfaced with international fabric mills. Started up a testing facility and reduced testing turnaround time from 3 months to 2 weeks and reduced costs by 50%. Hired, trained and supervised a department of 15 employees. Show less