Born to a textile designer and a mechanical engineer, I was raised on a steady diet of MoMA visits and trips to the all-you-can-eat art supply buffet at the Sam Flax in Midtown. As Executive Creative Director and Co-Lead for the award-winning Creative Content Team at New York City Tourism I have the honor and pleasure of building stories, brand campaigns and films that invite the world in to the greatest destination on earth. As a board member for NYCxDesign I’m equally privileged to help my city maintain it’s current and future status as the design capital of the world. As a teacher, I run a workshop called A Brand Is Not A Logo which demystifies the branding process and provides a simple framework for those unfamilliar or new to brand creation and activation.I live in New York City, at the southern end of Manhattan. I’ve worked with some of the largest companies on the planet, and some of the smallest joints in the five boroughs. It’s been many many years since I started out as a ‘Graphic Designer,’ so if you ask me what I am now, I’d just say check my info, shoot me an email, tell me when we speak.