Treasury Wine Estates is a $1.7B global wine company headquartered in Australia. It makes and markets over 50 iconic wine brands including Beringer, Gabbiano, Chateau St. Jean, Penfolds, and many more.Commercial Experience: Lead marketing, general management and global expansion for Castello di Gabbiano, #2 best selling Chianti brand in North America.• Managed $30M global P&L. Led strategic pricing realignment and COGS reductions to maximized brand profitability.• Lead global market strategy including execution of national partnership with Esquire magazine.• Shifted brand architecture to innovate into growth segments. Developed brand standards, relaunched website and rolled-out educational curriculum for sales force and distributor partners.Luxury Experience: Oversaw brand marketing for two Napa luxury wineries, totaling $18M in revenue• Launched Lyric by Etude, a restaurant-only line extension targeting by-the-glass placements.• Developed 5-year strategic plan to relaunch and reposition St. Clement winery. Presented channel strategy, product pipeline, marketing and capex investment plan to senior leadership to gain alignment.

• Conducted industry survey to understand how competitors were evolving their print catalog strategies. Reported on industry landscape and presented a roadmap for Williams-Sonoma’s catalog innovation to the CMO.• Leveraged customer web-browsing data to lay groundwork for a direct mail program featuring dynamic, personalized content (launched January 2012).

• Analyzed key channel partner performance and developed strategy to increase volume via exclusive new products and tailored promotions.• Managed packaging redesign for Colores del Sol. Selected designs for consumer testing and conducted focus groups.• Built revenue contribution model to forecast Innovation portfolio performance.

Statistical Data Analysis• Financial and economic modeling for commercial litigation matters.• Managed teams of 2-5 analysts while working closely with clients, and leading academic experts to develop case strategy and prepare for trial testimony.Leadership and Team-Building• Head of New Analyst Training. Updated training program to reflect changing industry standard and presented weeklong case simulation program to 15 new analysts.• Business Development Co-Chair. Oversaw team of 6 analysts that prepared damage estimates used to successfully pitch dozens of prospective clients.