Provides leadership and direction for the communication strategy and initiatives of the executive leadership, departments and units within the Medical School. Responsible for developing and operationalizing plans and programs to support strategic initiatives around internal communication and external relations.

Provide strategic communications, budgets, key performance indicators, and tactical planning for priority programs with packages including media toolkits, virtual and in-person symposiums with 200+ attendees, social media campaigns, web development, podcasts, blogs, newsletters, and annual reports. Hiring and continued management of freelancers, vendors, and a highly effective team of full-time communicators with a diverse range of technical skill sets.

Worked closely with administrators and faculty to develop and execute strategic communications plans that support the vision and mission including patient education, employee communications, and collaborations with the Department of Communications for patient and consumer marketing.

Coordinated video production unit sales, billing, customer service, vendor and supply coordination. Managed all new and existing projects, product packaging, distribution, and all administrative functions. Managed freelance staff including writers, video editors, videographers, and producers. Key Contributions: Profit and Operational Improvements – Successfully reduced operational costs by identifying cost-effective equipment rental options, negotiating with vendors and restructuring freelance contracts / rates.  Project Management – Developed standardized processes for bidding / quotes, supply ordering and billing to minimize waste and maximize profits. Coordinated interdepartmental projects, meeting tight deadlines ensuring client and university requirements were met. Client Relations – Established strong client relationships through exceptional customer service as the primary contact for all client inquiries. Oversaw production by performing site inspections and quality control checks on deliverables. Developed satisfaction surveys and conducted follow up calls upon project completion for client feedback.

Promoted to oversee production, scheduling, and staffing for team of 10 full time employees. Developed client relations, participated in cross functional management teams to develop and execute strategic marketing initiatives and provide multimedia design packages for clients.Key Contributions: Digital Restructure Initiatives – Lead unit through changeover from traditional to digital photographic processes, including coordination of hardware / software needs, file management, process design and staff training. Management / Problem Solving – Identified bottlenecks in the production and worked with employees to create more efficient processes along with developing quality control check points to improve client satisfaction and team performance.