Erin Chow Email & Phone Number

Redwood City, California, US

Redwood City, California, US

Lead global People function. Drive people strategy in support of strategic goals and growth of the company. Partner with leaders to build and develop their teams and manage meaningful change initiatives. Strength in building relationships, connecting people and ideas, and communicating with all levels of the company.

Redwood City, California, US

Translate learning into performance by creating excitement, energy, and meaningful work around key organizational themes. Build a culture of continuous learning by equipping managers to lead learning and support growth on their teams and enabling professional development for people across all levels.

Redwood City, California, US

San Francisco, California, US

• Created and executed all merchandise and financial investment strategies for BabyGap European websites. Responsible for envisioning and bringing to life significant growth strategies for key categories unique to.

San Francisco, California, US

• Managed U.S. Women’s Division, driving $242M in annual sales with significant top line growth (+19% on LY’s +27%).
• Identified and articulated unique e-commerce growth strategies and product needs and ensured Global Creative team delivered critical product above and beyond store level assortments, accounting for 20% of the annual.
• Boldly invested in new product ideas and executed compelling seasonal marketing campaigns to engage customers and drive high conversion across site and email messages.
• Successfully oversaw and developed varying-level merchant team, fostering an enviable work culture and maintaining high level of engagement in the business.

San Francisco, California, US

• Created and managed International Boys and Toddler Boys seasonal product assortments for both company-owned and franchise stores in over 25 countries in support of rapidly growing segment of the Brand.
• Protected unique market-specific needs by identifying critical misses in U.S. led assortment, partnering with design to develop exclusive product comprising over 30% of both the total assortment and sales volume.
• Collaborated with other heads of Kids/Baby businesses as united leadership front and voice for our team in the greater global environment; successfully managed and developed an Assistant Merchandiser.

Secaucus, NJ, US

• Collaboratively built seasonal assortments and maintained focused brand aesthetic while pointedly tailoring product to meet needs of unique Canadian customer base.
• Created and executed divisional business initiatives supporting overall brand integrity and market position.
• Thoughtfully built and presented bottoms-up financial plans accounting for 20% of total Canadian sales volume.
• Challenged status-quo of in-season and pre-season processes to reduce redundancies and improve productivity for cross-functional product team.

US

• Oversaw all aspects of product design and development for Independent Window and Coordinate Bath classifications for international licensed brands including Nautica, Dockers, Liz Claiborne and Roxy.
• Researched and translated appropriate market trends into saleable merchandise that displayed a clear brand point- of-view and strong price-value sensibility to both wholesale account customers and retail end-consumers.
• Drove global cross-functional team of sales, design, planning, and Asia-based merchandising partners to ensure flawless execution of product samples and timely delivery of merchandise to market while meeting monthly.

San Francisco, California, US

• Creatively built Kids & Baby seasonal strategies and created a compelling pricing position relative to both parent brand and key competitors.
• Tracked current and emerging fashion trends and translated appropriate ideas into thoughtfully designed product.
• Devised and piloted a streamlined seasonal product line pass to sourcing teams which significantly reduced communication redundancies across global cross-functional production team.