Eric Lau Email & Phone Number

Myosin.xyz (aka Myosin DAO) is a headless marketing Decentralized Autonomous Organization (DAO). We are a guild of top-tier growth marketers, creatives, and builders, all focused on reinventing the customer acquisition playbook for web3. As a DAO, we are focused on building marketing and advertising products for a web3-first world, and delivering the growth marketing services and education to help web3 companies scale and web2 companies enter web3.Past scopes of work include GTM strategy, product strategy, brand strategy, content strategy, and KOL/partnership management. Clients include Solana Mobile, RippleX Accelerator, Lockerverse, and Rootstock.

• Developed a Decentralized Autonomous Organization (DAO) designed to onboard as many people as possible into web3, with a focus on underrepresented communities (BIPOC and women)• Manage a private in-network Discord community of 250+ regularly active members, creating amazing networking opportunities and value-add to each other • Formed a community-driven consultancy arm of the DAO, leveraging members' professional skills to provide product management and growth marketing consultancy services to help web2 and web3 brands scale their community and business• Utilize community governance tools to facilitate community-driven initiatives including DAO investments (NFTs, digital RE, trucking just to name a few), workshops and seminars

Ideate, develop and execute all marketing initiatives across various channels to drive brand awareness, and generate leads.

The Wanderverse is a web3 native multimedia brand consisting of 3 existing NFT collections, original music, animated short films, a Minecraft server and blockchain gaming. As Marketing Manager I handled all aspects of Marketing & Growth including but not limited to:• Plan, execute and analyze multiple strategies to drive community growth and engagement• Create go-to-market strategies for various products including a short film, music and a web3 video game• Oversee and manage all social media accounts across various channels to engage existing web3 community and establish community in web2• Research trends and new marketing opportunities• Produce financial documents for advertising campaigns, partnerships and investors• Communicate and negotiate with ad agencies, marketing partners and PR writers• Partner with team and event partners to execute IRL events and experiences

New York, Ny, Us

• Campaign management and reporting of over $30M in annual budget including but not limited to activation, performance optimization , and troubleshooting across various buying/biddable platforms (social channels like Meta,Twitter/X and e-comm channels like Amazon)• Cultivate relationships with clients, ad tech vendors, and platform reps to develop/execute full funnel media strategies to achieve clients’ KPI goals• Provide leadership, mentorship and technical guidance to a team of Media Analysts

New York, Ny, Us

• Manage logistical and financial data via Excel resulting in efficient transportation, deliveries, and accounting processes for over 1800+ transactions.• Facilitate human resources and management operations for a team of 5+ people, fostering an autonomous and productive environment with 0% turnover.• Conduct extensive market research to optimize streams of revenue by pinpointing opportunities in international markets resulting in $95,000+ annual profit.

New York, Us

• Execute FB/IG campaigns to increase reach, resulting in a 22% increase in orders MoM.• Cultivated relationships to grow and maintain a robust client book worth $1MM+ at the world's leading luxury retailer utilizing CRM software/strategies.• Consistently exceeded monthly goals in a highly competitive commissioned environment by analyzing clients' wants/needs by selling cross-departmentally at a 32% rate (store goal 20%) including but not limited to shoes, clothing, handbags, fine jewelry and luggage.

London, Gb

• Executed key strategies of retail led growth, and operational excellence while maintaining position as top seller in the store. • Exceeded personal goals by an average of 22%. • Utilized client development outreach and follow-up strategies as well as providing outstanding service during all interactions to sustain a flush book of over 25 loyal clients in a low conversion environment.

Cupertino, California, Us

• Piloted the Support Leader on the Floor (SLOTF) position and the SLOTF team — created a system adopted by the entire company.• Exceeded company standards for sales and goals — ranking in top 3% for revenue and solutions monthly.• Improved store’s KPI’s by 6% while managing both employees’ and customers’ experience.• Established communication and operational standards for the team and the position resulting in increased productivity and communication between the sales team and leadership.• Responsible for all operations of the sales floor including resolving customer service issues, delivering breaks, and ensuring that exceptional customer experiences were being delivered.

Minchinbury , Nsw, Au

• Served as a personnel leader and direct leader to over 35 employees across 4 stores.• Conducted hiring events, interviews, orientations and a mock termination of an employee while handing HR processes for existing employees.• Conducted financial audits, implemented store "resets", participated in multiple inventories and attended District Manager and Director Meetings.• Worked closely with the Director of Operations and Vice President on an intern project focusing on reducing turnover company wide.

New York, Us

• Aided in daily administrative duties including payroll, scheduling and inventory of the flagship and web-store.• Learned the daily operations of a small retail business as well as a small e-commerce business.• Hosted many events including collection launches, product launches and photo shoots with important clientele.• Managed the social media content across multiple platforms including Twitter, Pinterest and Facebook.

Blockchain Product Management

Bachelor Of Science (B.S.), Business Management And Bachelor Of Arts (B.A.), Sociology, Operations Management And Supervision

Fashion Marketing/International Management