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Chief Growth OfficerBusiness development, sales and marketing solutions focused on revenue generation through product and service innovation, customer acquisition, brand engagement, channel development, operational efficiency, strategic partnerships, event execution, and public relations.Emphasis on green building, renewable energy, sustainability strategy, branded original content, active outdoor products, lifestyle brands, and clean energy. Steadfast focus on corporate vision, business model and revenue targets, systems refinement, resource management, and brand positioning and presentation for consumer & stakeholder relevance. Deliver creative business solutions that maximize business outcomes and shareholder value.BACKGROUNDAn entrepreneurial approach, broad vision, successful management skills, creativity, and inspiring attitude.A strategic business foundation gained by working within a wide range of industry categories, and company types and sizes. Began career at top-tier advertising agencies; in New York at Ammirati & Puris, and continuing at Saatchi & Saatchi and Young & Rubicam and a mix of other creative shops with prestigious clients in San Francisco. For seven years, was Marketing Director for Electra Bicycle Company, supporting growth to the sixth largest bicycle brand in the United States with distribution in 25 countries. A few years ago, Elayne moved to Lexington KY to be part of the senior executive team transitioning a video production company into a restructured media/TV show/original content and digital distribution company; Wrigley Media Group. Elayne was then CEO of Horse Network, defining growth strategies and negotiating partnership contracts that added multiple new revenue streams. Recently, she started Saltwater-Strategies to continue to provide business growth strategies for entrepreneurial organizations, and helps RedTag.Digital present leading edge digital solutions that use data intelligence to fine tune and target relevant audiences and drive results aligned to client business goals.Adept and energetic as speaker and company spokesperson, able to engage key stakeholders and broad-based audiences with clearly defined corporate positioning, vision and messaging.Manages resources and budgets with an eye to the bottom line and revenue growth goals.
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Growth StrategiesVca GreenCarlsbad, Ca, Us -
Business Growth And Operational Innovation Consultant At Saltwater-StrategiesSaltwater-Strategies Mar 2020 - PresentEncinitas, California, United States
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Executive ConsultantHorse Network Feb 2020 - Present -
CeoHorse Network Jan 2019 - Mar 2020Lexington, Kentucky Area -
Svp, Strategic InitiativesWrigley Media Group Dec 2018 - Mar 2020Lexington, Kentucky Area -
Vp, Business Development & InnovationWrigley Media Group Jul 2016 - Dec 2018Lexington, Kentucky Area -
Co-OwnerPhinelli Group Jul 2013 - Mar 2020Greater San Diego Area• Provide immediate need business development, sales and marketing strategy• Cross-functional action plans for product, sales, marketing and operations • Manage brand campaign and communication execution• Events development, management and ROI conversion• Digital Public Relations• Staff development and partner management• Sustainability strategy and innovation -
Board MemberCalifornia Bicycle Coalition 2014 - 2015 -
Marketing DirectorElectra Bicycle Company Aug 2006 - Jul 2013• Active member of executive management team creating go-to-market strategic plans that drove corporate growth from 14th to 6th top bike brand in the USA• Led global marketing and brand communication with European office and international Distributors • Created, executed all marketing and communication action plans for B2B, B2C and staff audiences• Continually increased impressions and marketing effectiveness with reduced budgets• Primary copy editor for all corporate and marketing communications• Managed and negotiated contracts for media, agencies and outside resources -
Owner/PresidentElement Advertising 2001 - 2006
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Multiple Account Services PositionsAmmirati & Puris Ny, Saatchi & Saatchi Sf, Young & Rubicam Sf Jun 1986 - Dec 2000Nyc And San Fransciso
Elayne Fowler Skills
Elayne Fowler Education Details
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Corporate Sustainability And Innovation Certificate -
Management Science (Economics)
Frequently Asked Questions about Elayne Fowler
What company does Elayne Fowler work for?
Elayne Fowler works for Vca Green
What is Elayne Fowler's role at the current company?
Elayne Fowler's current role is Growth Strategies.
What is Elayne Fowler's email address?
Elayne Fowler's email address is el****@****hoo.com
What is Elayne Fowler's direct phone number?
Elayne Fowler's direct phone number is +176052*****
What schools did Elayne Fowler attend?
Elayne Fowler attended Harvard Extension School, University Of California, San Diego, Dartmouth College.
What are some of Elayne Fowler's interests?
Elayne Fowler has interest in San Diego.
What skills is Elayne Fowler known for?
Elayne Fowler has skills like Marketing, Marketing Strategy, Public Relations, Strategic Partnerships, Strategic Planning, Online Marketing, New Business Development, Social Media, Product Development, Creative Direction, Digital Marketing, Online Advertising.
Who are Elayne Fowler's colleagues?
Elayne Fowler's colleagues are Amanda Priestley-Milianta, Burke Boydell, Alena Mikula, Moe Fakih, Nil Jibon, Samuel Vallejo, Nikki Morejon.
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