Managing all marketing, promotions, events for Brugal Rum USA, The Macallan, Highland Park, Cutty Satk, The Famous Grouse, The Black Grouse

Elba S. Giron is a cocktail photographer & award winning mixologist with extensive training behind the bar alongside mentor & notable mixologist, Tony Abou-Ganim of The Modern Mixologist, Junior Merino of The Liquid Chef and Willy Shine & Aisha Sharpe of Contemporary Cocktails. Her thorough understanding of both Spirits and cocktail composition allows for the perfect marriage for cocktail photography.Her talents, encompassing 8 years of experience, include skillful recreations of cocktail recipes for both on location & studio produced photo shoots, creative cocktail styling and art direction, and signature cocktail creations for events & industry competitions. Not only guided by her passion for cocktail photography, Elba also immerses herself in wide forms of photography ranging from capturing an individual’s character and essence to documenting those precious and timeless moments of a special event. This varied engagement of her photographic eye defines her ultimate purpose…to document lifestyles. Elba has been featured in several forms of media such as David Tutera's, My Fair Wedding, and Martha Stewart Living on Sirius Radio. These recognitions along with collaborations with notable companies such as Absolut, Jell-O, Veev Acai Liquor, Domaine de Canton, Pama Pomegranate Liquor, Partida Tequila, Compass Box Whiskey, Suntory Japanese Whiskey and Cabana Cachaca, further reinforces that her creative abilities are entrusted to capture a brand’s unique essence, their pinnacle special events and most importantly, the lifestyles they create.“There is such a joy that I feel when getting to know my clients and their special needs ... be it a beauty shot of a signature cocktail or an event celebrating memory filled moments - your wedding, your birthday or your engagement. It is about your moment, your happiness and the fulfillment I enjoy when I get to capture it.” - Elba

● Assisting SVP of Design & Merchandising build a structural process to help manage & maintain corporate calendar deadlines for the Merchandising team ● Coordinate & run weekly creative work sessions for all Brand, Mass, & Private Label Merchandisers● Manage & maintain all creative developments & alert all critical deadline due dates to ensure on-time delivery for all customers● Manage Time & Action calendars for Private Label customers and contractors● Ensure all Private Label requirements, by customer, are met and maintained● Assist Design with fittings & communicate status to all critical teams internally & overseas● Manage & Track all styles through the full product life cycle● Restructured and successfully implemented existing process to aide internal teams for improved productivity

http://www.usbg.org/about.php

Trained with Tony Abou-Ganim; keeping the integrity of the program, personal R & D with cocktail creations

Cocktail training with Dushan Zaric of Employees Only;Wine training with Evelyn Hsu;Spirits training with Charlotte Voisey