Strategy & Planning:-Develop a comprehensive digital marketing strategy for both the mobile app and e-commerce website.-Set clear goals and KPIs to track progress and measure success.Campaign Management:-Oversee and manage digital marketing campaigns across various channels like SEO, SEM (PPC), email marketing, social media marketing, and influencer marketing.-Create targeted campaigns to reach the right audience and achieve marketing objectives.-A/B test different campaign elements to optimize performance.Content Marketing:-Develop a content strategy that aligns with the overall marketing goals.-Create high-quality content (social media posts) that engages users and promotes the app and website.-Manage content calendar and oversee content creation across different channels.App Store Optimization (ASO):-Optimize the app listing in the app store to improve discoverability and increase app downloads.-Conduct keyword research and implement relevant keywords in the app title, description, and screenshots.Website Optimization:-Implement SEO best practices to improve the website's organic search ranking.-Analyze website traffic and user behavior to identify areas for improvement.-Work with developers to optimize website performance and user experience.Analytics & Reporting:-Track and analyze data from various marketing channels to measure campaign performance and user engagement.-Generate reports to communicate marketing results to stakeholders.-Use data insights to optimize marketing strategies and improve ROI.Budget Management:-Manage and allocate budget effectively across different marketing channels.-Track campaign performance and adjust budgets as needed.Collaboration:-Collaborate with app developers, UI/UX designers, and other marketing team members to ensure a unified marketing approach.-Work with product and sales teams to understand customer needs and develop marketing strategies accordingly.

- Perform research on current benchmark trends and audience preferences- Design and implement social media strategy to align with business goals- Set specific objectives and report on ROI- Generate, edit, publish, and share engaging content - Monitor SEO and web traffic metrics- Collaborate with other teams, like designers, sales, and customer service to ensure brand consistency- Communicate with followers, and monitor customer reviews- Oversee social media accounts design- Suggest and implement new features to develop brand awareness, like promotions and competitions- Help identify target audiences and plan media campaigns- Compare and negotiate rates, ad space, and airtime- Optimize plans and budgets according to the best media mix- Prepare schedules and adjust them when needed- Experiment with new platforms and channels- Ensure ads are creative and displayed appropriately

- Craft compelling Arabic and English content that resonates with my audience- Optimize app store listings (ASO) for maximum visibility and downloads- Craft engaging website copy that drives organic traffic through SEO- Tailor informative and persuasive notification content for app users- Manage and schedule engaging posts across various social media platforms- Foster community interaction and brand awareness through strategic social media engagement- Provide effective training and guidance to my marketing team- Foster seamless collaboration with creative teams to ensure consistent messaging and brand identity- Create successful marketing campaigns across various channels- Identify and address potential issues proactively- Communicate clearly and effectively with stakeholders at all levels- Define and track key performance indicators (KPIs) to measure success- Implement strategies to continuously improve return on investment (ROI)- Optimize conversion rates for enhanced user acquisition and engagement- Manage marketing budgets effectively across all digital channels- Allocate resources strategically to maximize campaign efficiency- Develop and manage targeted digital prospecting and remarketing campaigns- Conduct A/B testing to identify and implement conversion rate optimization strategies- Leverage paid, organic, and owned media channels to achieve optimal traffic goals- Integrate marketing automation and lead generation strategies for streamlined user acquisition- Collaborate with management to share data-driven insights and recommendations- Present performance results effectively to inform strategic decision-making- Understand and leverage various mobile marketing channels, including:SMS marketing for targeted messagingMobile web advertising for a broader reachIn-app advertising for targeted promotion within relevant apps

- Strategy Development: Formulating and executing comprehensive digital marketing strategies aligned with business goals, encompassing online advertising, social media, email marketing, and other relevant channels.- Campaign Management: Planning, executing, and optimizing digital marketing campaigns to maximize reach, engagement, and conversion, while ensuring a consistent brand message across platforms.- SEO and SEM: Implementing search engine optimization (SEO) strategies to enhance online visibility and managing search engine marketing (SEM) campaigns to drive targeted traffic and conversions.- Analytics and Reporting: Utilizing analytics tools to track and measure the performance of digital marketing efforts. Generating regular reports, analyzing data, and providing insights to refine strategies for continuous improvement.

- Strategy Development: Formulating and executing comprehensive digital marketing strategies aligned with business goals, encompassing online advertising, social media, email marketing, and other relevant channels.- Campaign Management: Planning, executing, and optimizing digital marketing campaigns to maximize reach, engagement, and conversion, while ensuring a consistent brand message across platforms.- Content Oversight: Managing and optimizing digital content across various online channels, ensuring it aligns with the brand voice, engages the target audience, and supports overall marketing objectives.- SEO and SEM: Implementing search engine optimization (SEO) strategies to enhance online visibility and managing search engine marketing (SEM) campaigns to drive targeted traffic and conversions.- Analytics and Reporting: Utilizing analytics tools to track and measure the performance of digital marketing efforts. Generating regular reports, analyzing data, and providing insights to refine strategies for continuous improvement.- Budget Management: Effectively managing digital marketing budgets, allocating resources efficiently, and optimizing spending to achieve the best possible return on investment.- Team Collaboration: Collaborating with cross-functional teams, including content creators, designers, and developers, to ensure a cohesive and integrated digital marketing approach.- Social Media Management: Overseeing social media accounts, developing and implementing social media strategies, and engaging with the online community to enhance brand awareness and customer satisfaction.- Brand Consistency: Ensuring consistent brand representation across all digital channels and campaigns.- Adoption of New Technologies: Exploring and implementing new digital marketing technologies and tools to stay competitive and improve overall campaign performance.

- Customer Behavior Analysis: Researching to analyze customer behavior, preferences, and trends to inform marketing strategies and campaigns.- Campaign Design and Implementation: Designing and implementing effective marketing campaigns that align with company goals and resonate with the target audience.- Tracking Systems Setup: Establishing tracking systems for online marketing activities to monitor performance and gather valuable data for analysis.- Progress Tracking: Collaborating with Marketing Managers to track the progress of marketing initiatives, ensuring alignment with overall objectives.- Collaboration with Design Department: Working closely with the design department to ensure cohesive and visually appealing marketing materials that effectively communicate the brand message.- Promotional Activities: Organizing promotional activities for new services, and coordinating efforts to generate awareness and engagement within the target market.

Coordinate employer branding activities.Enrich career page and social media accounts with multimedia, posts and employee testimonials.Develop content that illustrates our life at work (for example, blog posts, videos and info-graphics).Identify and promote the top reasons why employees stay with our company to attract potential candidates.Craft job descriptions that describe our benefits and company culture.Share job ads on various online channels (job boards, social media groups, professional communities).Host and participate in job fairs and other career events.Create and update Company profile.

Building and executing social media strategy through competitive and audience researchSetting up and optimizing company pages within each social media platformresponsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Review and moderate all user-generated content and profiles, engaging in pre-, post-, or reactive moderation within forums, comments, images, videos, and audio. Collaborate with the Legal and Community teams when necessary.Oversee the banned user process, tracking and removing previously banned users. Maintain and update the Moderation Guidelines.Serve Community Admin accounts, handle emails and complaints, and escalate issues as needed.Monitor benchmarks for measuring moderation and user-generated content volume, analyze, review, and report on the effectiveness of moderation policies.Provide regular feedback on insights gained from community moderation to the Community team.Stay informed about industry and company information and news to anticipate potential issues.

- Develop and execute comprehensive digital marketing strategies- Spearhead inbound marketing campaigns- Ensure consistent brand messaging across all digital channels- Track key performance indicators (KPIs) and measure return on investment (ROI)- Manage and oversee social media accounts- Continuously improve and manage App content- Conduct competitive analysis and identify opportunities for differentiation- Design, build, and maintain a strong social media presence- Brainstorm and propose innovative growth strategies

- Develop and execute performance marketing strategies- Plan, launch, and manage paid advertising campaigns- Optimize Social Media campaigns- Monitor campaigns performance- Manage and allocate marketing budgets- Identify and implement cost-effective marketing strategies- Develop and manage compelling content- Stay up-to-date on industry trends and best practices- Track and analyze key performance indicators (KPIs)- Collaborate with other marketing teams- Identify and pursue new opportunities

Developed and executed a thorough social media strategy, integrating competitive analysis and audience research.Established and fine-tuned company pages across diverse social media platforms.Generated, edited, published, and distributed daily content to foster meaningful connections and inspire community members to engage.Improved the visibility of the company's social content by optimizing pages on each platform.Generated social media analytics reports to track performance and inform future strategies.Utilized new software and technologies to achieve optimal results in social media efforts.Crafted and managed social media ads to enhance the company's online presence.Moderated the social media page, ensuring a positive and engaging community experience.

▪ Help and coach new employees.▪ Provide direction and feedback to workers during shifts.▪ Manage time-off requests and handle last-minute absences.▪ Address customer and employee complaints.▪ Resolve conflicts between workers.