Elba Román Fernández Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

∘ Build and lead the global client marketing function at ESW.∘ Develop and execute ESW’s Client Advisory Board strategy and roadmap.∘ Lead client advocacy efforts, including sourcing and leveraging case studies and testimonials to boost brand credibility.∘ Continuous mapping of the client journey and identifying opportunities to enhance client relationships.∘ Develop client messaging frameworks for different stages, personas, regions, and service levels.∘ Work with Sales… Show more ∘ Build and lead the global client marketing function at ESW.∘ Develop and execute ESW’s Client Advisory Board strategy and roadmap.∘ Lead client advocacy efforts, including sourcing and leveraging case studies and testimonials to boost brand credibility.∘ Continuous mapping of the client journey and identifying opportunities to enhance client relationships.∘ Develop client messaging frameworks for different stages, personas, regions, and service levels.∘ Work with Sales, Content, and Product Marketing to provide effective collateral for Client Success teams.∘ Analyze client feedback and data to guide content creation, product messaging, and demand generation efforts. Show less

Madrid, Comunidad De Madrid, España

∘ Drive growth and boost brand presence in Southern Europe (Spain, Italy, Portugal).∘ Develop and implement digital marketing strategies regionally, covering budgeting, content, copywriting, events, media, case studies, social media, and awards.∘ Lead repositioning and rebranding efforts regionally, transitioning from DQNA to Incubeta.∘ Collaborate with global marketing, client services, and sales teams to align business strategies.∘ Initiate and oversee all PR and media efforts… Show more ∘ Drive growth and boost brand presence in Southern Europe (Spain, Italy, Portugal).∘ Develop and implement digital marketing strategies regionally, covering budgeting, content, copywriting, events, media, case studies, social media, and awards.∘ Lead repositioning and rebranding efforts regionally, transitioning from DQNA to Incubeta.∘ Collaborate with global marketing, client services, and sales teams to align business strategies.∘ Initiate and oversee all PR and media efforts across Southern Europe.∘ Manage end-to-end marketing campaigns using HubSpot, focusing on B2B lead generation, nurturing, and reporting.∘ Collaborate closely with the commercial team to create persuasive and attractive client pitches.∘ Support in the execution of both employee & client advocacy initiatives, utilising digital marketing tools to amplify engagement.KEY ACHIEVEMENTS:★ Leading the regional brand repositioning and rebrand, resulting in notable mentions of Incubeta in top regional media outlets including Economia 3, El Mundo, Marketing Insider Review, 20minutos.★ Leading our regional awards submissions, resulting in 1 award win last year as “Breakthrough Agency of the Year” in the Marketplaces Awards Spain 2023, and arriving as finalists in the Google Marketing Partner awards with our client case study with Telecoming. Show less

Madrid, Community Of Madrid, Spain

∘ Build customer relationships to create value and foster long-term partnerships.∘ Provide hands-on support and guidance to the salesforce, offering strategic insights and marketing collateral.∘ Key Opinion Leader (KOL) Board Meetings representative.∘ Creative development and execution of marketing campaigns.∘ Design and implement targeted email and newsletter campaigns.∘ Plan and execute internal and external events; pre-event logistics, event registration, giveaways… Show more ∘ Build customer relationships to create value and foster long-term partnerships.∘ Provide hands-on support and guidance to the salesforce, offering strategic insights and marketing collateral.∘ Key Opinion Leader (KOL) Board Meetings representative.∘ Creative development and execution of marketing campaigns.∘ Design and implement targeted email and newsletter campaigns.∘ Plan and execute internal and external events; pre-event logistics, event registration, giveaways, email, social media campaigns and reporting.∘ Lead product training sessions for both internal and external stakeholders, to equip them with the necessary knowledge and tools for product promotion.KEY ACHIEVEMENT:★ During my time at Ambu, where I worked for over 8 years, I took the lead in creating the first-ever training programs for our endoscopy products in Madrid, Barcelona and Valencia. I established partnerships with key regional hospitals and our clients to help organize and deliver these courses to the medical departments. Show less

Madrid, Community Of Madrid, Spain

∘ Lead product demonstrations-launches and training sessions for sales teams and customers.∘ Create product collateral, videos, sales presentations, playbooks, demos, and customer proposal templates.∘ Conduct market research to identify trends and competitor positioning to inform product strategies.∘ Support on the preparation of commercial offers and development of tenders.

Madrid, Community Of Madrid, Spain

∘ Proficient in Adobe Creative Suite for designing marketing collateral.∘ Event management; coordinate logistics, venues, and timelines.∘ Lead the execution of company's new website, from initial concept to final implementation.∘ Support in email campaigns, social media, and content initiatives.∘ Assist in creating engaging blogs, proofreading, and editing to meet brand guidelines.

Madrid Y Alrededores, España

∘ Web administration; design, functionality, site optimisation and site maintenance.∘ Collaborate with delivery teams on-demand content creation for presentations, one-pagers, and ad-hoc projects.∘ Conducted market research and analysis to identify trends and consumer preferences.

Marketing Degree, Marketing & Sales

Thepowermba Program, Business Expert - Business Management And Administration

Postgraduate Program In Digital Marketing

Advertising & Public Relations

Public Relations, Advertising, And Applied Communication

Erasmus Student Exchange Programme (6 months)