Liz Bearce, Mba work email
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Liz Bearce, Mba personal email
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Liz Bearce, Mba phone numbers
I am a strategic, data-driven marketing leader with over 20 years of experience in B2B enterprise technology marketing. My expertise spans field marketing, account-based marketing (ABM), and strategic events, supported by a strong public relations background.I excel in creating and executing localized programs, designing targeted ABM campaigns, and planning impactful events that drive demand and enhance brand visibility. I am passionate about leveraging AI for marketing to drive insights and optimize campaigns. My additional skills include social media management, program management, sponsorships, content creation, webinar development, audience acquisition, campaign execution, email marketing, and agency management.I am dedicated to building cross-functional relationships and driving innovative, data-driven marketing solutions that foster growth and strengthen brand equity. With a deep understanding of the B2B enterprise technology space, I am committed to delivering results that align with business objectives and drive success.
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Vice President, Marketing & PartnershipsLydonia Nov 2024 - PresentWestwood, Massachusetts, UsIn my role as Vice President of Marketing & Partnerships at Lydonia, I lead strategic initiatives to enhance our partnerships, generate qualified leads, and empower our sales team through collaborative marketing efforts. This role is pivotal in aligning Lydonia’s marketing goals with our sales priorities, deepening relationships with key partners, and expanding our market reach. -
Vice President, MarketingLydonia Oct 2021 - Nov 2024Westwood, Massachusetts, UsAs Vice President of Marketing at Lydonia, I oversee all marketing initiatives, including branding, corporate social responsibility, and strategic partnerships across our product portfolio. I drive AI-powered and account-based marketing programs, ensuring tight alignment with sales for enhanced engagement and growth. I manage both field events and national events, leveraging data-driven insights to optimize campaigns, boost brand visibility, and foster strong collaboration across teams.
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Dell Technologies WorldDell Technologies Sep 2020 - Sep 2021Round Rock, Texas, UsAs part of the Dell Technologies World leadership team, I managed over 25 workstreams and successfully navigated the shift from an in-person event to a virtual format during COVID. I also developed a strategy for a hybrid event, supporting field marketing and sales teams to enhance customer experiences on-site. -
Sponsorship Sales And Activation, Global Experiential MarketingDell Technologies Jun 2019 - Sep 2020Round Rock, Texas, UsI partnered with Dell Technologies’ channel, sales, and field marketing teams to create and activate sponsorship packages for Dell Technologies World. My role involved helping partners meet their marketing goals through a comprehensive program of keynotes, breakout sessions, exhibits, Hands-on Labs, and customer experiences.
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National Program Director, Commercial Field MarketingDell Technologies Nov 2017 - Jun 2019Round Rock, Texas, UsI led the development and execution of nationwide marketing programs targeting commercial accounts. My role involved designing and managing large-scale campaigns, coordinating with regional teams, and driving alignment between marketing strategies and sales objectives across the country.
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Field Marketing Manager, Enterprise Sales - New England And Mid-AtlanticDell Technologies Jan 2016 - Nov 2017Round Rock, Texas, UsAt EMC, I managed field marketing efforts for the Enterprise segment across the Northeast, including New York, New Jersey, and the Mid-Atlantic. I developed and executed targeted marketing programs and events to drive engagement and support sales initiatives in these key regions.
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Senior Manager, Field & Channel MarketingVce Mar 2015 - Jan 2016Richardson, Texas, UsAs the Field and Channel Marketing Manager, I collaborated closely with sales to drive revenue and build relationships with channel partners. I developed and executed marketing programs and events for customers and prospects across New England, Upstate New York, and the Central region. -
Marketing Events ManagerVce Apr 2012 - Mar 2015Richardson, Texas, UsAs part of the Global Events Team, I managed VCE's presence at major events such as EMC World, Cisco Live, VMworld, Gartner events, regional field events, sales kickoffs, and field readiness summits. My responsibilities included overseeing booth design, developing marketing campaigns, coordinating with AR/PR and social media teams, managing pre- and post-event promotions, and liaising with vendors and show management.
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Director Of Marketing CommunicationsImn Apr 2010 - Apr 2012IMN, a SaaS provider specializing in content-driven ecommunications, enabled companies to engage customers through multimedia email and newsletters, driving brand impact, product visibility, leads, and sales. With solutions deployed across markets such as financial services, automotive, franchise, direct selling, and technology, IMN sold its services worldwide through direct and reseller channels.In my role, I managed all corporate marketing activities, including field and national events, tradeshows, collateral development, and website management. I led marketing efforts for new product launches and handled all advertising and PR activities, ensuring a cohesive strategy to drive measurable results.
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Marketing & Pr ManagerImn Apr 2007 - Apr 2010As Marketing & PR Manager at IMN, I was responsible for all tactical and operational marketing activities. Direct mail, email marketing, tradeshow marketing, advertising, SEM and SEO were all in support of our six major verticals: automotive, direct selling, financial services, franchise, and technology. I also marketed to small business owners and eBay merchants. I was also responsible for managing the budget, as well as managing outside vendors.
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Director, Marketing & Public RelationsTsg Solutions, Llc Nov 2004 - Apr 2007A construction management firm focused on strategic planning, economic development and community relations; Directed business development and communications, made RFP bid/no bid decisions, determined feasibility of new opportunities and project staffing and wrote proposals for various municipal and private contracts. Developed and maintained all marketing materials including web site, sales collateral and employee newsletter. Aided client in reaching their 35% minority business participation goal for key project by finding qualified subcontractors for major municipal project.Created quarterly internal newsletter to communicate to employees who were scattered across several offices, as well as in the field.Developed winning proposal for post-Katrina solid waste collection and hired 36 inspectors in New Orleans within one month of Hurricane Katrina.
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Public Relations CoordinatorEllie Rand Public Relations Jun 2004 - Nov 2004Boutique public relations firm focused on crafting complete marketing strategy including branding, public relations, advertising, web development and community outreach for consumer and non-profit businesses; Responsible for extensive local and national media relations. Wrote and distributed press releases and managed other publicity initiatives. Oversaw production of marketing materials and coordinated meetings and all correspondence with clients.Managed numerous media placements for client Sav-A-Center (now Rouse's) and assisted in promotion and event planning for two store grand openings.
Liz Bearce, Mba Skills
Liz Bearce, Mba Education Details
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Bentley University - Mccallum Graduate School Of BusinessMaster Of Business Administration (M.B.A.) -
Loyola University New OrleansCommunications; Public Relations
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Kent State Geneva ProgramInternational Business
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Falmouth High School
Frequently Asked Questions about Liz Bearce, Mba
What company does Liz Bearce, Mba work for?
Liz Bearce, Mba works for Lydonia
What is Liz Bearce, Mba's role at the current company?
Liz Bearce, Mba's current role is Vice President, Marketing & Partnerships.
What is Liz Bearce, Mba's email address?
Liz Bearce, Mba's email address is el****@****ail.com
What is Liz Bearce, Mba's direct phone number?
Liz Bearce, Mba's direct phone number is +177426*****
What schools did Liz Bearce, Mba attend?
Liz Bearce, Mba attended Bentley University - Mccallum Graduate School Of Business, Loyola University New Orleans, Kent State Geneva Program, Falmouth High School.
What skills is Liz Bearce, Mba known for?
Liz Bearce, Mba has skills like Email Marketing, Marketing Communications, Lead Generation, Marketing Strategy, Marketing, Social Media, Social Media Marketing, Advertising, Management, Public Relations, Online Marketing, Marketing Management.
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