Elbert Lin Email & Phone Number

Seattle, Washington, United States

• Developed strategy and led launch of new role-based Learning Path web mechanism to the AWS Field, resulting in 20%-time savings for seller onboarding to first customer engagements and 4.62 (out of 5.0) C-Sat.
• Drive digital strategy and implementation to reduce and consolidate internal e-mail to the Field through new ecosystem of world-wide and regional news websites in collaboration with team members world-wide.
• Conceived, developed, and launched new Field Matters website on Wisdom the… Show more
• Conceived, developed, and launched new Field Matters website on Wisdom the AWS intranet, aimed at delivering key news and announcements to the Field and lifted weekly traffic 623% versus previous News Hub.
• Chosen to be Wisdom Bar Raiser, a select group of expert practitioners in AWS who will implement security strategies, set quality standards, evolve training and support mechanisms, and enforce content policies on the.

Seattle, Washington, United States

• Heading a company-wide team in development of digital marketing strategies and tactical plans that drive brand awareness and engagement across Boeing’s enterprise external web properties.
• Chosen to chair Boeing’s Web Governance Council responsible for growth and innovation of digital strategy across external web properties ensures integration with social, e-mail, and advertising, and managing the.
• Spearheading strategy, development… Show more Heading a company-wide team in development of digital marketing strategies and tactical plans that drive brand awareness and engagement across Boeing’s enterprise external.
• Spearheading strategy, development, and execution of content strategy and metrics implementation for 15 Boeing International websites, balancing global brand initiatives, products and services with local communication.

Seattle, Washington, United States

• Directed comprehensive digital brand marketing efforts for the commercial airplanes business, closely collaborating with marketing leaders and customers. Mentored and trained 4 Digital Strategy Managers.
• Orchestrated team of PR, Brand, Digital, IT in developing and executing two-year integrated marketing campaign to introduce Boeing’s newest wide-body airplane, the 777X, delivering a revolutionary digital approach.
• Orchestrated team of PR, Brand, Digital, IT in developing and executing two-year integrated marketing campaign to introduce Boeing’s newest wide-body airplane, the 777X, delivering a revolutionary digital approach.
• Pioneered first use of digital technologies at Boeing such as the Facebook chat bot for 777X gaining over 3000 sign ups, reveal of 777X Interior via Facebook Augmented Reality achieving over 10K loads onto mobile.
• Selected to head team that developed and launched new enterprise external website Boeing.com based on requirements from user surveys, interviews, user personae, and metrics ultimately reducing total pages 80% and.
• Managed content strategy and the editorial roadmap on Boeing.com and Boeing.cn through GA metrics analysis, iPerceptions audience studies, SEO optimization, and hypothesis test and learn approach. Show less

• Drove digital brand marketing strategy for Boeing in China including cross-functional alignment around audience segmentation, marketing plan, creative strategy, channels, and execution in Boeing’s most important market.
• Mobilized development and cross-functional alignment of the in-country integrated marketing campaign for 777X including a mobile HTML 5 app, social on Weibo and WeChat, advertising, and China International Import Expo.
• Mobilized development and cross-functional alignment of the in-country integrated marketing campaign for 777X including a mobile HTML 5 app, social on Weibo and WeChat, advertising, and China International Import Expo.
• Chosen to implement planning, content strategy, development, and launch of an all-new Boeing China website based on key stakeholder interviews, China-specific user personae, and audience testing; the result drove 50%.

Seattle, Washington, United States

• Instituted the digital transformation of Brand Marketing for the commercial airplane business, driving the first development of interactive websites, digital content, and marketing that opened up new channels for sales.
• Supported key 787 Dreamliner customer Hainan Airlines by implementing the 787 Design Your Own Livery tool resulting in over 20,000 user submissions and a winner-designed livery that raised awareness for Hainan in the.
• … Show more Instituted the digital transformation of Brand Marketing for the commercial airplane business, driving the first development of interactive websites, digital content, and marketing that opened up new.
• Instituted adaption of web-based sales proposals for first time at Boeing which led to over $250MM sales wins.
• Initiated and led expansion of www.newairplane.com from only a 787 Dreamliner website to covering all commercial airplane products with first use of interactive and user generated content that delivered average 25%.

Niigata, Japan

• Headed the brand and marketing group responsible for developing and maintaining brand strategy across digital channels, merchandising new product strategy and fan engagement campaigns.
• Oversaw cross-functional team in development and optimization of club’s brand strategy and positioning, leading to landing MSN Japan sponsorship.

Tokyo, Japan

• Handpicked to start and lead the marchFIRST Tokyo office, led a team of 15 project managers, developers, and art directors working on multi-language website and integrated marketing campaigns.
• Led multi-country Toyota Motor Company dealer web application development and deployment
• Won and executed Amway Japan website redevelopment project

Bachelor Of Arts - Ba, Japanese Studies

Bachelor Of Arts - Ba, History-Japan