* Play a pivotal role in the group's expansion by developing e-commerce business, have builded internal Digital Factory and developed digital services, strategy and optimization tailored for the watchmaking industry.* Successfully manage multiple luxury watchmaking brands, ensuring cohesive and innovative digital marketing approaches.* Oversee the production of high-quality digital content, including photography and videography, to enhance brand storytelling and customer… Show more * Play a pivotal role in the group's expansion by developing e-commerce business, have builded internal Digital Factory and developed digital services, strategy and optimization tailored for the watchmaking industry.* Successfully manage multiple luxury watchmaking brands, ensuring cohesive and innovative digital marketing approaches.* Oversee the production of high-quality digital content, including photography and videography, to enhance brand storytelling and customer engagement.* Lead and manage our Digital Factory, composed by a diverse team responsible for brands management, digital marketing, content creation, and customer service.* Expert in performance marketing and Shopify, implementing strategies that have significantly boosted online sales and brand visibility.*Management of E-commerce Websites: Successfully manage a portfolio of e-commerce websites, all powered by Shopify, demonstrating significant expertise in the platform.*Conversion Rate Optimization: Implement advanced strategies to optimize conversion rates, improving user experience and increasing sales efficiency.*Sales Growth: Achieve substantial sales growth through the development and execution of effective paid marketing strategies.*Marketing Budget Management: Oversee and manage the marketing budget, ensuring optimal allocation of resources to maximize marketing performance and return on investment. Show less

* Spearheaded the rebranding of the Watch Brand website, aligning it with modern aesthetics and brand values.* Led the integration of Shopify, optimizing the e-commerce platform for enhanced user experience and sales efficiency.* Developed and implemented a comprehensive Klaviyo email marketing strategy, significantly improving customer engagement and retention.* Formulated and executed a robust social media strategy, increasing brand presence and audience interaction across various… Show more * Spearheaded the rebranding of the Watch Brand website, aligning it with modern aesthetics and brand values.* Led the integration of Shopify, optimizing the e-commerce platform for enhanced user experience and sales efficiency.* Developed and implemented a comprehensive Klaviyo email marketing strategy, significantly improving customer engagement and retention.* Formulated and executed a robust social media strategy, increasing brand presence and audience interaction across various platforms. Show less

* Designed and taught a comprehensive e-commerce program, focusing on best practices, market analysis, and practical case studies.* Guided students through the intricacies of launching and managing successful e-commerce ventures.* Fostered a practical learning environment through real-world case studies and hands-on projects, preparing students for the dynamic e-commerce landscape.

* Founded and led the digital marketing department, driving business development and digital transformation.* Played a key role in assisting FMCG and luxury brands with their 360 marketing strategies and digital marketing transformation.* Served as a professional photographer and head of the event department, overseeing major brand events and campaigns.* Acted as a consultant in branding and BTL marketing activation for luxury and FMCG brands, enhancing their market presence and… Show more * Founded and led the digital marketing department, driving business development and digital transformation.* Played a key role in assisting FMCG and luxury brands with their 360 marketing strategies and digital marketing transformation.* Served as a professional photographer and head of the event department, overseeing major brand events and campaigns.* Acted as a consultant in branding and BTL marketing activation for luxury and FMCG brands, enhancing their market presence and consumer engagement.* Worked as a copywriter and concept developer, creating compelling brand narratives and marketing materials.* Managed a team of graphic designers, copywriters, community managers, and concept developers, fostering a creative and productive work environment. Show less