Elizabeth (Libby) Breivogel Email & Phone Number

Evansville, Indiana, United States

Responsible for franchisee-facing departments: field operations, franchise development and onboarding, compliance, and system communications. Oversight of Franchise Business Consultants to ensure consistent and valued support to stores, evaluate unit sales and performance metrics, identify growth opportunities, and build added support with the continued input of the franchise system. Strategic communications plays a large role in how we effectively support our stores; this is top of mind and a key to our success!

Evansville, Indiana, United States

Responsible for driving key messaging across The Spice & Tea Exchange brand channels, strategic development of brand communications, marketing initiatives, and operational support to drive franchise sales, development and retail location success. • • • • • • • • • • • • • • • • About The Spice & Tea Exchange®The Spice & Tea Exchange® began franchising in 2008, and has since celebrated 82+ store openings in 32 states. Headquartered in St. Augustine, FL, The Spice & Tea Exchange has ranked seven years running in the Entrepreneur's Franchise 500 (No. 312) and Top 200 Food & Restaurant Franchises (No. 5 in Retail Foods). Each of our talented franchise owners share a passion for cooking and high-quality, wholesome products. We pride ourselves in creating a one-of-a-kind shopping experience that encourages guests to explore, sample, and discover their inner chef.I invite you to visit us online to learn more about our unique concept and Franchise experience: https://www.spiceandtea.com/franchising.

Evansville, Indiana, United States

Manages the strategic development and execution of marketing initiatives to drive franchise sales and location success. Responsible for The Spice & Tea Exchange brand across all channels, delivering a unique shopping experience through store marketing and merchandising efforts.

Evansville, Indiana Area

Accomplishments• Managed the development and implementation of The Spice & Tea Exchange’s first CRM system (February 2017)• Collaborated with team members to concept and launch an improved spiceandtea.com experience (March 2016); decreased bounce rates by 9.4% and increased site revenue by 19.5% YOY• Acted as the primary marketing liaison to the executive team, board of directors, and third party IT vendor (U.S. and India-based) during website development• Oversaw content and workflow improvements to an existing franchise sales e-brochure (March 2016)• Worked with the Director of Franchise Sales and third parties to construct and launch a new franchising website, improve franchise portal listings, and implement social remarketing campaigns (October 2014); increased internet leads by 170% YOYDutiesWebsite Content Development & Maintenance • SEO • Digital Reporting & Analysis • Social Media Marketing • Email Marketing • Public Relations Support • Franchise Onboarding • Campaign Planning • Marketing Calendar Management • FedEx Office Vendor Management • Store Training & Ongoing Education

Palm Harbor, Florida, United States

Accomplishments• Supervised two team members; oversaw franchise marketing support and digital marketing efforts• Collaborated with team members to outline and implement a franchise Social Media Partnership Program; gained 96% participation within one year• Worked with FedEx Office to construct an approved franchise marketing materials ordering platform;oversaw franchise spend of up to $75,000 in materials ordering• Managed FedEx Office vendor relationship including, but not limited to, contract and price negotiations, website maintenance, campaign kit management, franchise training and onboarding• Established new brand standards for Social Media, Print Services, and Brand SignageDutiesMarketing Calendar Management • Corporate & Franchise Materials Development • Campaign Planning • Social Media Marketing • Email Marketing • Internal Visual Media Support • Brand Standards & Compliance • Store Signage & Onboarding Support

Palm Harbor, Fl

• Assisted in the production of corporate branding materials, store signage, and campaigns• Was the primary contact for franchise marketing support, advertising support, and store training• Maintained monthly email marketing processes and social media efforts• Established vendor relationships to fulfill printing needs; oversaw monthly ordering of kit materials to stores

Largo, Florida

• Developed and launched a new local franchise website (www.boatustowing.com)• Oversaw franchise spend on advertising, marketing materials, and social marketing efforts• Executed marketing strategies in compliance with Boat U.S. Franchise standards• Built relationships with local marinas; attended boat shows and exhibitions in Tampa Bay to increasemembership sales

Murray, Kentucky

• Assisted in the creation of business systems for growing companies in the Murray, KY area; including logos, branding guides, advertisements, vinyl applications, exterior signage, and more• Generated small to large vinyl applications for sister company Mid-South Vinyl; including concept art, plotting, weeding, and preparing pieces for installation• Produced advertisements and magazine artwork for Murray Life Magazine• Helped to maintain and update, as well as write creative content for client websites*Recently re-branded Helix Creative Studio, Murray, KY

Murray State University

Plano, Texas

• Was awarded a highly-competitive position in the JCP Internship Program through the Vance and Betty Lee Stickell Foundation• Created new design concepts for the JCPenney Men’s department and JCP Salon• Presented program strategies, material research, and design recommendations for the JCP reusable bag initiative• Identified potential celebrity endorsement opportunities for brand marketing

As a writer for the Continuing Education and Academic Outreach office, I researched and wrote press releases for newspapers about past, ongoing, and upcoming events as Murray State’s regional campuses in order to inform the public and Murray State’s main campus about their progress and work in Kentucky.