Elby Lai Email & Phone Number

Results-driven manager experiences on driving business growth and operational efficiency in the consumer products industry.It has been my passion to understand the market and align business strategies with consumers’ goals. My extensive exposure to multiple markets over the years has built my competencies in sales, key account management, P&L, supply chain, order fulfilment and various enterprise applications. This has allowed me to pick up and brought to focus revenue-generating opportunities for the business, while reducing operational costs through process improvement initiatives.My experience in managing international accounts in Asia Pacific and Europe has allowed me to develop thorough understanding of international trade best practices and policies. Being stay on top of the latest trend and industrial requirement in key markets within Asia, i.e. China, Japan, Korea, Australia, provide an solid background to formulate and strategize business plan effectively. I have a successful track record of driving sales through strategic relationship-building when managing regional product placements. I have identified and leveraged marketing opportunities ahead of competition, and have developed targeted promotional tactics that significantly improved our reach to partners and customers.Working collaboratively with senior management and external stakeholders, I have complemented sales growth with reduced costs. I have also led numerous successful initiatives to streamline critical operational processes, such as in forecasting, warehousing, and logistics.I have built a broad and respected network of distributors and industry operators to enhance our sales and growth objectives. I enable colleagues, suppliers, and other stakeholders to become growth partners who help drive success in the work I do. I have likewise been a recognised subject matter expert and resource on marketing, customer service and international trading.

Listed skills include International Business.