Elcio Hardt Email & Phone Number

São Paulo, São Paulo, Brazil

- Responsible for ecommerce sales of AOC and Philips products (audio, monitors, TVs, accessories and batteries)- Develop with TPV Marketing teams actions and strategies to increase awareness and relevance for AOC and Philips B2C channels, increasing visitors, fidelity and sales- Seek for best pratices to offer favorable conditions through B2E for both TPV's collaborators and 3rd parties- Manage and control all full service provider performance KPIs and cost report overall analysis

- Responsible for implementing AOC and Philips (audio, video and accessories) B2C ecommerce operation, as well as B2E for TPV collaborators- Main contact window between full service provider and TPV internal areas like marketing, sales, product, finance, logistics and after sales- In charge of monthly cost report and overall performance analysis

- Responsible for Corporate and Government Sales group- Support distributors, system integrators, solution providers and VAR channels, main focused to professional PC monitors, as well as the ones for digital signage applications- Technical and commercial support for government bids and corporate projects- Opportunities pipeline management and controlHighlight:. Higher ASP and margin among other IT sales verticals. Detailed opportunities control allows more accurate sales forecast as well as more confidence from customers. Achievement of main KPIs as volume, revenue, ASP and margin

- Provide product and application support to customers and their project developments, also making available samples for field testing and homologation - Responsible for internal and external sales teams training in digital signage products and applications- Support marketing team for events and general content translation and creation for offline and online materials- Signage Solutions spokesman for PR activitiesHighlight:. Philips became one of the top 3 professional monitors vendors in Brazil for digital signage applications less than one year after local production line launch

- Responsible for the introduction and launch of AOC’s all in one PC and tablet series in Brazil. These are the first products in respective segments of one of the worldwide major monitor and LCD TV manufacturer- Supports marketing área for packing development as well as point of sale material, add campaigns and all other support pieces. Also provides training to sales and filed promoters- Together with purchasing and importing departments, develops alternative suppliers, always having in mind quality and reliability of the components and general materials- Permanent follow up on competition movements and market mapping in order to garantee Best product and price positioning- Continuously leads cost reduction initiatives to leverage business units overall marginHighlight:• Launched in May 2010 AOC´s all in one, called EVO• EVO became #1 in sales since Q210 and closed 2010 and 2011 as the category leader .EVO has over 43% market share in all in one segment in 2012 (source IT Data research)• Launched in Nov 2011 first AOC’s tablet series called Breeze. More than 60.000 units were sold since launch (internal data)

- Direct report to the organization president- Manage CRM group with 3 consultants- Introduce a Field Specialist program with 8 people that will give suuport to main distributors and areas- Responsible for sales out BI (Business Intelligence), since data consolidation till deep analysis with individual feedback to internal account managers and distributors’ marketing and product areas- Promote and manage different sales incentive campaigns to different levels of the distribution chain with metrics not only based on volume, but also on customer base increase and product mix

- Direct report to Brazil Sales & Marketing Director and indirect to Latin America Marketing Director- Create, implement and manage CRM group with 4 consultants as well as 5 Field Specialists that attend specific “in development” customers- Responsible for sales out BI (Business Intelligence), since data consolidation till deep analysis with individual feedback to internal account managers and distributors’ marketing and product areas- Orient, analyze and approve (or not) distributors’ marketing plans Highlights:• Introduction of a channel sales out control which allows to track revenue through the different levels of the distribution structure• Promote and manage different sales incentive campaigns to different levels of the distribution chain with metrics not only based on volume, but also on customer base increase and product mix • Manage customer data base with more than 15 thousands active customers from January to October 2008

- Direct report to General Director and management of 3 people - Analyze and develop new vendors and products. Negotiating general commercial conditions.- Manage budgets with vendors in order to develop marketing actions like ads, sales incentive campaigns and e-mail marketing- Also manage material planning area, always looking for improving stock rotation- Launch of new product lines after research for best price positioning

- Analyzed and evaluated the group of product managers, defining profile and job description for new employments - Prepared and trained product group in its role and responsibilities, describing activities related to marketing, contact with suppliers, inventory control, price positioning, product launch, sales staff support and sales incentive actions- Searched, evaluated, selected and negotiated CRM and sales management application. Was also responsible for customizing, implementing and users’ training- Organized Sales Administration Area creating procedures and managing workflow for sales orders and homologation products requests and follow-up - Participated in the development of the company’s commercial policy for the distribution channel, setting criteria for partners’ qualification in addition to leads and opportunities forwarding - Elaboration of market study for contractor’s evaluation of the viability of entering

- Reported to General Director and manage a group of 5 people - Analyzed and developed new vendors and products. Negotiated commercial conditions.- Provided sales team training and incentive campaigns- Launched new product lines after research for best price positioningHighlights:. In March 04, CDI was pointed by AMD as "The best Distributor for market development in Latin America". From 2002 to 2003, CDI increased its revenue around 33% and doubled its profits in the same period. AMD microprocessors sales volume increased more than 3 times from Q103 to Q304

- Reported to Sales & Mkt Director and managed 3 internal staff and 55 field promoters- Achieved high brand and product exposure through spontaneous media based on PR activities- Developed merchandising opportunities in printed and TV ads, events and trade shows- Launched new products emphasizing field training and road shows as basic tools- Introduced and managed DRM (Dealer Relationship Management) tool - Responsible for outstanding participations at trade shows, from briefing to budget control and final execution- Coordinated website redesigns and most of “on line” activities. Portfolios available at www.samsung.com.br/webhistory/ Highlights:. Samsung market share increase from 11% to almost 40% from 1999 till 2002 for PC monitor category (source IDC). Products received important awards from specialized publications like Info Exame, PC Magazine, PC World, Design Gráfico and CADesign magazines . Website was among "iBest Top Ten" home pages in its category

- Launched the "Blaster PC" with a new concept for the segment- Introduced "Net Box Franchising", responsible for 90% of total company's revenue- Managed product lines like Microsoft, Motorola, Compaq, Philips, Sony, HP, Epson and Adaptec, supporting internal and franchisees' sales staff- Lead sales incentive programs, controlled royalties payments and marketing budget- Responsible for all marketing activities like PR, events, advertising and POP material- Severe management of service providers for cost-effectiveness, and higher quality results- Achieved high brand and product exposure through spontaneous media- Managed superior presence at trade shows, coordinating over 150 people team at booths with more than 800 m2 areaHighlights:. Blaster PC won "Best Buy" award from Byte magazine in 1997. Blaster PC was the second best seller desktop for home users in 1997 (Source IDC). Tropcom became the largest distributor for Microsoft OEM products in Brazil in 1996

Bachelor'S Degree, Electronic Engineering

Marketing, Marketing

Comportamento Do Consumidor E A Gestão De Marketing, Marketing

Activities and Societies: Comportamento do Consumidor e a Gestão de Marketing

Creativeness In Sales, Sales

Activities and Societies: Criatividade em Vendas

Perfonmande In Sales, Sales

Activities and Societies: Performance em Vendas

Ecommerce Management