• Lead the pricing strategy for the region by sales distribution channel. • Measure marketing campaigns, assess ROI and KPIs.• Lead the Data Analytics of the sell in and sell out strategy for the key strategic accounts of the region like Walmart and PriceSmart.• Market data analysis to assure competitiveness.• Cross-functional team collaboration as finance, sales and operations to establish and align cost, price parameters, sales forecast and demand forecast.• Pricing compliance to support the product strategy of the company. • Develop data dashboards in term to give data insights for the sales team to drive actions for revenue optimization.

• Brand management into plans and go-to-market strategies• Drive initiatives with data insight towards profitable revenue growth, market share increase, brand and category leadership, being a strategic partner for the sales team.• Lead direct communication with vendors, negotiation of prices, develop brand strategies, product information and build the relationship.• Assure success of new brand launch strategies working directly with the marketing and sales team.• Brand awareness management and benchmark for different markets.

• Lead, evaluate and Execute strategies for wholesaler/OTA and special products by country to optimize revenue growth.• Negotiate and improve market strategies with the regional sales managers and marketing department, defining strategic activation in all distribution channel.•Analyze and own post- marketing campaign performance to put forward hypotheses and recommendations for future business initiatives.• Prepare and lead sales meeting of the wholesaler/OTA and special products to negotiate pricing initiatives for the 31 countries of North American, Central American, South America, Caribbean regions.• Decision maker of pricing strategy for additional product and channel in term to improve sales volume, market share and brand leadership

• Data analytics to take action based on Kpis and company strategy.• Assure market share by region and optimization of the revenue.• Benchmark to ensure pricing strategies compliance and competitiveness in all distribution channel.• Lead and manage a dynamic pricing strategy by region.Action mindset in term to be the leader of the market and avoid reactive actions.

- Budget Management of 4 different commercial areas. - Assist the Vice-president of Pricing&RevenueManagement. - Lead, organize and develop team building activities.- Usage of SAP system for budget Management and Purchase orders. - Usage of Tableau reader for Monthly financial results review.

- Assisted with Public Relations and Sponsorship events.- Brand manager assistant- Kept track of sponsorship activities and maintained up to date all the advertising located in the building.

-Designed flyers and advertisement.-Responsible for budget management and relationship with vendors.-Organized internal contests and events.

- Assisted with all the promotional supplies.- Kept the inventory up to date and stocked for the different branches of the bank.