Responsible for developing strategies and sales plans to activate, cultivate and maximize revenues to the Hotel, identifying potential business and new leads. Deploys and maintains a proactive solicitation and sales approach to achieve optimal results. Manages accounts relationships, partnerships and customer satisfaction. Develops group market including Business Transient and with local-regional and global corporate.

• Consistently earn positive feedback from clients & Planners.• Increased the average per event in Social & Wedding Event Revenue by: 44.2% year over year 2021-2022.• Expanded relationship with local venues growing rooms only revenue from social events by: 311.7% year over year 2021-2022• Grew Social & Wedding meeting room rental increasing profitability by: 165.5% year over year 2021-2022• On track to achieve group sales and catering goals for 2023.

Develop new business opportunities and facilitate return business to achieve revenue goals. Forecast business volume to determine resource needs, expenses and productivity. Develop marketing plan to promote catering business. Prepare reports on forecasts and sales for management. Achieve sales goals and revenue targets through successful operation of catering events.

Reaches out to organizations and businesses that might require hotel rooms. Overcome hesitations of clients to close a sale, manages accounts of high profile clients, ensures that guests are enjoying their stay at the hotel and that large group needs are met, networks with potential clients, works to maintain a loyal customer base, and oversees hotel sales and marketing strategies.

Develop and continually enhance relationships with corporate, business, travel industry, community organizations, professional associations, media, etc..., current and potential clients to maintain and increase awareness of the restaurant/hotel and market share. Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends.Accomplishes marketing and sales objectives.

Negotiates and books new/repeat business by via outside sales calls, telemarketing, mailings, networking, etc. Manages customer relationship through drafting proposals and contracts, responding to customer inquiries, as well as organizing arrangements as they relate to social and corporate events i.e.: set-up and execution of social and corporate meetings, meals and special events. Provides direction and supervision of meeting and/or catering logistics to catering and event services managers and other departments and team members responsible for event execution.