Eldhose P. Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Driving product growth across the Globe through revenue-focused marketing campaigns that touches entire customer journey - from acquisition, engagement to customer retention.My responsibilities include:- Designing and strategizing digital customer acquisition campaigns including Google, LinkedIn, Meta and Marketplaces globally- Scaling of SEM campaigns and spearheaded channel expansion initiatives across international markets, driving substantial inbound growth.- Leading high-performing campaigns aimed in driving growth in Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and the overall pipeline.- Developing comprehensive social media strategies aligned with business objectives, and targeting the Mid-market segments.- Customer acquisition and engagement in marketplaces such as Capterra, G2 Crowd etc.- Build, manage & guide high performance teams in executing marketing campaigns- Coordinating cross-channel marketing activities that cuts across digital, field, product, content, email etc.- Regularly communicating and collaborating with the sales team to understand their needs, challenges, and feedback, and incorporating them into marketing strategies.- Data analysis using Google analytics/Data studio to identify the sales channels, revenue attribution and industry analysis- Yearly & Quarterly Budget and planning in align with Freshwork’s revenue growth plan- Collaborate with SEO team team for On-Page SEO, content creation and promotion, back linking and landing page experience.

Chennai, Tamil Nadu, India

Chennai Area, India

Driven growth-oriented marketing activities for the newly launched Brand and the products from company inception. Involved in the entire customer journey - from customer acquisition to order fulfilment.My responsibilities include:- Customer acquisition, retention and Brand building for India & Global market- Digital strategy, Requirement gathering, Industry and Competitor analysis for the market- Build, manage & guide high performance teams in planning & executing marketing campaigns- Coordinated advertising campaigns with Public relation agencies, media, and copywriters- Data analysis using analytics tools to identify customer behaviour, pattern, future trends- Explored ways of improving existing products and services, and increased profitability- Market research to identify new Global market opportunities & developed strategies- Price analysis and price recommendation for new product launches & for new markets- Executed the right product price, Upselling and Sales promotion activities- Initiated strategic alliances with Payment gateways, Logistics, Media Agencies etc.

Chennai Area, India

Driven market penetration and sales-focused activities in the highly competitive travel segment that cut across the entire customer life cycle.My responsibilities include:- Managing Digital Marketing including Search, Display, Email, Affiliate and Mobile App- Executing the demand generation campaigns to increase overall sales- Increasing Brand reach and awareness through different campaigns across India- Budget Estimation, Target setting, Campaign creation, Optimization, Keyword research- Performing landing page experiments, Adcopy Variations, Geo experiments etc.- Email Marketing Strategies, Plan and Budgeting, and Analysis- Working with the media agency on Television Ad to improve the Brand Awareness- Working closely with the sales team to give the right price to customers- Executing promotion activities to achieve sales target and revenue- Analyzing the channel performance, visitor profile in GA and providing recommendations- Data analysis and interpretation based on historical customer booking and travel pattern

Chennai Area, India

- Executed student entrepreneurship program to identify new business tycoons fromcollege. This helped in improving brand credibility & brand awareness- Have established sales counters in colleges which are managed by the students - These sales counters helped to understand the students’ travel pattern (customerbehaviour) and planned our marketing strategy to increase in direct ticket sales - Have done pricing analysis during seasons and established promotion activities tohelp them to book tickets at the right price. This improved ticketgoose ROI as well

Bengaluru Area, India

- Created and sustained business through current and new clients. These activitieshelped to increase the company revenue- Helped the organization on brand building, market communication via differentpartner associations and different advertising policies- Managed potential clients through different marketing programs. These helped to understand the customer patterns and behaviour as well as the market trends- Ensured client satisfaction through seamless coordination between client and theoperation team for an end-to-end solution (need identification till collection)- Sales order form completion as per the requirement and enabled the vendor closures

Hyderabad, Pune

- Collected & Analysed Client Requirements- Designed, Developed and Tested web based solutions for the clients- Coordinated the team building activities

Master Of Business Administration (M.B.A.), Marketing & Hr

Activities and Societies: Election Committee Member of SDMIMD, Member of the Registration & PR Committee during ‘Pratigam’, ‘Abhigyaan’.

Bachelor Of Technology (B.Tech.), Electronics & Communication