Eldon De Croos

Eldon De Croos Email and Phone Number

Managing Director at MADVENTURE. @ MADVENTURE.
Eldon De Croos's Location
Sydney, New South Wales, Australia, Australia
Eldon De Croos's Contact Details

Eldon De Croos work email

Eldon De Croos personal email

n/a
About Eldon De Croos

Eldon De Croos is a Managing Director at MADVENTURE. at MADVENTURE.. He possess expertise in digital marketing, digital media, email marketing, marketing strategy, online advertising and 45 more skills. Colleagues describe him as "Eldon has a incredible work ethic and always works hard to get results for his clients. He is a talented and honest man who was liked and respected by the whole team. He gained that respect by the way he treated his colleagues and he demonstrated the same level of respect for everyone he worked with outside the organisation. I would highly recommend Eldon to any employer and I know that he would be a valued part of any team he works with." and "When Eldon and I started working together in 2003 we were entering an exciting time in the 4WD and Leisure industry and Eldon was equally excited to be a part of it. Being that it was Eldon's first adventure into the world of advertising and marketing, he had much to learn and was always eager to do so. Eldon listened attentively, took instructions well and proved to be a natural salesman, bringing in new business with a page rate over 25% higher than the average whilst finding creative ways to increase existing customer spend and results. It was obvious that it would not take long for Eldon to be promoted to a management position as he always demonstrated his capacity to build solid relationships, lead by example and never stop seeking ways to improve. He is extremely dependable, determined and can achieve anything he put his mind too, I highly recommend him and would have him on board by team again if the opportunity comes up!"

Eldon De Croos's Current Company Details
MADVENTURE.

Madventure.

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Managing Director at MADVENTURE.
Eldon De Croos Work Experience Details
  • Madventure.
    Managing Director
    Madventure. Aug 2021 - Present
    Sydney, New South Wales, Australia
  • Pat Callinan Media
    General Manager
    Pat Callinan Media Nov 2015 - Aug 2021
    Sydney, Australia
    KEY RESPONSIBILITIES - Operations – Managing the day to day operational requirements of two companies- Finance – Overseeing P&L, Cashflow, and Payroll- Management – Managing key functional managers, ensuring companies and teams run effectively- Reporting – Reporting on all financial aspects of each company and their business unit’s- Strategy – Using data to assist new verticals and other key growth strategies- Marketing – Working with internal stake holders, ensuring all in/outbound communications are effective for the business and its clients. Final approval on EDM sends exceeding one million per week, 27 - 31% open and 7 – 15% CTR- Technology – Oversee all technical platform investment such as CRM, finance and other related systems. - HR/OHS – Oversee staff acquisition, development, and exits. Ensure work health safety and employment standardsKEY ACHIEVEMENTS- Significantly increased revenue through new products with growth over 330%, GP over 26%- Full-time personnel growth from 5 to 26, External contractors to 50+- Implementation of business best practices including OHS / WHS, CRM, marketing automation, communications and other sales tools- Email database growth from 200k to over 550k- Successful launch of white label insurance brand ‘Club 4X4 Insurance’- Successful launch of Unsealed 4X4 and RV Daily brands, both number one in category- Implementation of digital video delivery and monetization strategy, extending television product across to digital channels
  • Pat Callinan Media
    Head Of Digital
    Pat Callinan Media Jan 2014 - Nov 2015
    Sydney, Australia
    KEY RESPONSIBILITIES - Digital Magazine Management – Manage the back end of our digital magazine platform, continually improve technical capabilities, user experience and monitor analytics.- Website Management – Use assets to create and maintain company websites.- Sales Management – Monetise magazine, website, television and online.- Communications – Oversee digital communications via newsletter marketing, social and website.- Staff Management – Oversee staff function across all departments and assist in their success.
  • Express Media Group
    Digital Sales And Marketing Manager
    Express Media Group Oct 2013 - Jan 2014
    Sydney, Australia
    KEY RESPONSIBILITIES - Digital Magazine Management – Transitioned six print publications to digital platforms.- Social Channels – Curate content and run promotions to drive engagement, database and following.- Newsletter – Sending hundreds of thousands of sales and content focussed emails per week with focus on analytics and improving engagement.- Digital Marketing – Using Google Analytics, Adsense, Adwords and DFP to generate traffic and manage inventory.
  • 4Square Media
    Digital Sales Director - Contract
    4Square Media Jun 2013 - Oct 2013
    Sydney, Australia
    4Square Media / ClikFlip Digital is a media business with foundations in print publishing.This was a contract role focused on selling digital assets across magazines, websites and retail channels, managing agency and large corporate accounts in the consumer electronics space.
  • Source Ability Pty Limited - Eldon De Croos
    Managing Director
    Source Ability Pty Limited - Eldon De Croos Jan 2008 - Jun 2013
    Sydney, Australia
    Source Ability is focused on providing customised sourcing solutions locally and assistance in bringing products to the Australian marketplace.It supplies some of Australia's largest retailers with a variety of products in categories such as, Environmental, Consumable, Point of Sale, Stationery, Personal Care, Digital Media, Entertainment and more.KEY RESPONSIBILITIES - Sales management – Creating and implementing product specific sales strategies.- Business development – Identifying new business opportunities whilst continually growing existing network.- Client relationship management – Presenting to buyers, managing stock and obtaining purchase orders - Product management – Managing stock on hand, forecasting, volume, pricing and return on investment. - Product sourcing – Identifying products with good marketability, margin and sell through potential.- Supply Chain & Logistics – Managing products through various phases prior to delivery into distribution centres.ACHIEVEMENTS- Grew customer base from 0 to over 450 stores nationally within 12 months by sourcing and marketing quality consumable items at competitive prices.- Established key relationships with some of Australia’s largest retailers- Redefined ordering processes for a group of 300 stores reducing handling and providing a 37% overall cost benefit.
  • Express Media Group
    National Sales And Marketing Manager
    Express Media Group Jun 2003 - Jan 2008
    Silverwater
    Express Media Group (EMG) is a leading niche publisher with cross platform solutions that are tailored to offer highly measurable results for its customers. EMG assists it's customers with print, video, web and product based solutions via its various mediums.KEY RESPONSIBILITIES - Staff management – Managed training and key performance indicators of 3 direct reports.- Sales management – Secured revenue from small to large enterprise and agencies.- Website/Email marketing – Secured revenue via banner ads, impressions, click through & email campaigns.- Reporting and forecasting – Produced sales reports, highlighted growth areas and set budgets accordingly.- Market analysis – Utilised both Roy Morgan and AC Nielsen on demographics, consumer trends and spending habits.- Marketing Material – Obtained material to be included in media kits, newsletters, online and communications.- Cross platform solutions – Utilised print, online, social and video to formulate complete marketing solutions.ACHIEVEMENTS- Continually exceeded budgets by ensuring pricing was realistic and relative to customer results. - Grew 5 publications revenue by 100% or more within 12 months by recruiting staff, increasing both rates and pages per issue and building the online communities in order to support print.- Top 5 staff member with lowest attrition rate. This was achieved by offering quantifiable solutions that delivered results and by providing a high level of customer service.- Top 5 with highest revenue as a manager. This was achieved by having a solid base of existing customers, maximising their spend and always ensuring that new business is a priority for growth.- Successfully launched 3 publications and websites over 7 years, achieving profitability in the first issue of each title. This was achieved by performing market research and identifying and securing potential customers prior to launch.
  • Express Media Group
    Advertising Sales Executive
    Express Media Group Jun 2001 - Jun 2003
    Working under the National Sales and Marketing Manager for Australian 4WD Monthly (4WD Action) and Caravan & Motorhome Magazines, our team increased revenue by 300% in both titles and became the #1 selling magazines in both categories. As a new staff member focused on business development, i had established the highest average page rate in the team with one of the highest customer retention rates.Prior to being promoted, my first major project was to launch the Australian 4WD Monthly "Gold Series" in which by the 3rd edition had achieved the record for the highest revenue producing publication in the company.
  • One.Tel - One.Net
    Technical Support
    One.Tel - One.Net Apr 2000 - Jun 2001
    Sydney Cbd
    One.Tel was a leading telecommunications company offering Fixed Line, Mobile and Internet services, ceasing operation in June 2001.My position in Technical Support for One.Tel comprised of providing support for internal staff as well as its customers.Within 6 months I was promoted into the Software Testing and Implementation team in which we were required to run new software through controlled test environments before roll out. This position involved having an understanding of Linux, in house programs and the Network Operation Centre.

Eldon De Croos Skills

Digital Marketing Digital Media Email Marketing Marketing Strategy Online Advertising New Business Development Online Marketing Advertising Marketing Communications Sales Management Magazines Publishing Crm E Commerce Advertising Sales Digital Strategy B2b Product Management Brand Development Account Management Sales Management Brand Management Seo Marketing Entrepreneurship Mobile Marketing Business Development Business To Business Customer Relationship Management Search Engine Optimization Fmcg Global Sourcing Operations Management Supply Chain Distribution Strategies Ppc Automotive International Sales Direct Import Consumables Consumer Products Retail Buying Wholesale Purchasing Compliance Sem Web Marketing Web Development Web Design

Eldon De Croos Education Details

Frequently Asked Questions about Eldon De Croos

What company does Eldon De Croos work for?

Eldon De Croos works for Madventure.

What is Eldon De Croos's role at the current company?

Eldon De Croos's current role is Managing Director at MADVENTURE..

What is Eldon De Croos's email address?

Eldon De Croos's email address is el****@****.com.au

What schools did Eldon De Croos attend?

Eldon De Croos attended Macquarie University, Tafe, Muirfield High School.

What skills is Eldon De Croos known for?

Eldon De Croos has skills like Digital Marketing, Digital Media, Email Marketing, Marketing Strategy, Online Advertising, New Business Development, Online Marketing, Advertising, Marketing Communications, Sales, Management, Magazines.

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