Eldon Harston, Mba Email & Phone Number

Boise, ID, US

Solve ProblemsMake MoneyHave FunRepeat

Boise, Idaho Area

Medford, Oregon Area

-Know each retail location’s sales performance expectations for both variable and fixed operations, how each are pacing in terms of gross, net, unit (inventory) sales, and flat rate hours sold.-Work with regional operations Vice Presidents and in store General Managers to identify potential roadblocks to success in business unit staffing strength, sales.

Medford, Oregon Area

-Work within assigned region to assist Marketing Team and Lithia stores exploit all available best marketing assets.-Work with teams to provide accurate and actionable ROI of existing marketing solutions.-Know each assigned retail location’s sales performance expectations for both variable and fixed operations, how each are pacing in terms of gross, net.

Dallas/Fort Worth Area

Providing marketing consulting for Berkshire Hathaway Automotive clients including, Strategy, Budgeting, Traditional, Digital, Social media. Additional emphasis in Fixed Operations marketing, and customer loyalty/retention.

Boise, Idaho Area

• Direct marketing stratagy and advertising for automotive dealership accounts
• Oversee creative production teams including Electronic, Print and Graphic Design, Data-Lead specialists, Public Relations
• Ensure and facilitate cohesive communication between store and company leaders with media vendors and outlets
• Research and create reports of effectiveness from internal and external data
• Plan, maintain and implement budgets for each account in accordance with Marketing Plan

• Direct all advertising efforts within region for automotive dealership accounts
• Oversee creative production teams including Electronic, Print and Graphic Design, Data-Lead specialists, Public Relations
• Ensure and facilitate cohesive communication between store and company leaders with media vendors and outlets
• Research and create reports of effectiveness from internal and external data
• Plan, maintain and implement budgets for each account in accordance with Marketing Plan

• Manage the personnel department in two separate stores
• Recruit for all existing positions primarily in the Helena Montana stores, with added emphasis in sales, technical and management related positions
• Interview an average of 10-20 applicants weekly, manage all advertising for recruiting using such mediums as print, internet, job service agencies, colleges and universities while maintaining an ad budget
• Conduct Harassment/Discrimination & Benefits meetings and exit interviews

• Coordinate with media gatekeepers (News Directors, Assignment Editors, Producers) to assemble material for daily news broadcast
• Use press releases and VNR in coordination with company, civic and community representatives to coordinate daily investigation/information gathering
• Compile video news stories and special projects including profiling segments “Wednesday’s Child” and “Seven’s Hero”

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Communications - Public Relations

Activities and Societies: PRSSA, AAF

Associate'S Degree, Radio And Television Broadcasting Technology/Technician