Eldo Scaria Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

I head a team responsible for current product strategy, future portfolio planning and network development for Cadillac in the Middle East. My goal is to create a Cadillac product portfolio that is customer focused, in line with brand objectives, optimizes available content and technology, prioritizes our dealer partner network, leverages our global footprint and delivers on profitability indicators. As part of this, I am working towards effectively launching Cadillacs increasing… Show more I head a team responsible for current product strategy, future portfolio planning and network development for Cadillac in the Middle East. My goal is to create a Cadillac product portfolio that is customer focused, in line with brand objectives, optimizes available content and technology, prioritizes our dealer partner network, leverages our global footprint and delivers on profitability indicators. As part of this, I am working towards effectively launching Cadillacs increasing portfolio of stylish and technology rich EVs Show less

Dubai, United Arab Emirates

I headed the Business Planning function for the Middle East and Sub-Saharan Africa, forecasting the regional ICE and EV industry – providing input in GM MEO’s future portfolio and potential volumes. I was also responsible for ensuring GM corporate compliance on regional CAFÉ regulations, and spearheaded key portfolio, product and content strategies towards this end.

United Arab Emirates

I was responsible for future planning for GM's most important products in the region - full size SUV's (Tahoe, Suburban, Yukon); full size pickups (Silverado, Sierra); Mid Size SUV's (Trailblazer); Mid Size Pickups and Vans.Responsibilities included determining overall product strategy, content and pricing for future generation products in these segments. This demanded an indepth understanding of the market, brand and customer (hence regular interactions with GM/ dealer research… Show more I was responsible for future planning for GM's most important products in the region - full size SUV's (Tahoe, Suburban, Yukon); full size pickups (Silverado, Sierra); Mid Size SUV's (Trailblazer); Mid Size Pickups and Vans.Responsibilities included determining overall product strategy, content and pricing for future generation products in these segments. This demanded an indepth understanding of the market, brand and customer (hence regular interactions with GM/ dealer research, brand, marketing, quality and sales teams); product profitability (finance) and potential product content (program management, engineering and manufacturing). I ensured that relevant consumer and product research was used to remove uncertainty out of any decision making. Show less

Dubai

Initially attached to the brand/ marketing team and later to the Planning and Portfolio Management team. Handled all of GM's Market Research and Consumer Insights work including Brand Health Tracking studies, Satisfaction surveys, Segmentation Research, Product Clinics, brand and communication research, media effectiveness evaluation and all other ad hoc research requirements for internal teams and external stakeholders.While a part of the marketing team, also handled ad-hoc… Show more Initially attached to the brand/ marketing team and later to the Planning and Portfolio Management team. Handled all of GM's Market Research and Consumer Insights work including Brand Health Tracking studies, Satisfaction surveys, Segmentation Research, Product Clinics, brand and communication research, media effectiveness evaluation and all other ad hoc research requirements for internal teams and external stakeholders.While a part of the marketing team, also handled ad-hoc direct marketing events and worked on marketing efficiency analyses. In addition, headed the fledgling database operations team at GM, initially from a customer satisfaction research perspective, later from a marketing perspective. Managed a database manager at GM and 5 dedicated account managers/ teams across research, database and media agencies.Many of the research processes i set up are still in use in the organization. Show less

United Arab Emirates

Headed a business unit consisting of 12 researchers handling over 2.5 million dollars worth of research Provided consumer research based insights and consultancy to some of the largest marketers and manufacturers in the region - HSBC, du Telecom, Friesland Foods, Glaxo Smith Kline, Lacnor, Emaar Properties, Philip Morris, Tetra Pak and P&G Gillette. These included 6 of Nielsen’s top 10 regional clients. Managed and developed 4 direct reports and was responsible for 8… Show more Headed a business unit consisting of 12 researchers handling over 2.5 million dollars worth of research Provided consumer research based insights and consultancy to some of the largest marketers and manufacturers in the region - HSBC, du Telecom, Friesland Foods, Glaxo Smith Kline, Lacnor, Emaar Properties, Philip Morris, Tetra Pak and P&G Gillette. These included 6 of Nielsen’s top 10 regional clients. Managed and developed 4 direct reports and was responsible for 8 othersResponsible for research in multiple markets (primarily the UAE and KSA, but also in the rest of the Middle East and including markets as challenging as Yemen) Show less

Bangalore, India

Responsible for annual Market Research program for the organization. This involved design and implementation of Brand Health Tracking, Satisfaction and Service Quality Monitoring research to evaluate company and competitor performance and all other ad-hoc qualitative and quantitative research requirementsIn addition, i was tasked with translating research data into action items towards product/ brand decision making (reported directly to regional head of marketing)… Show more Responsible for annual Market Research program for the organization. This involved design and implementation of Brand Health Tracking, Satisfaction and Service Quality Monitoring research to evaluate company and competitor performance and all other ad-hoc qualitative and quantitative research requirementsIn addition, i was tasked with translating research data into action items towards product/ brand decision making (reported directly to regional head of marketing). Assisted in driving brand strategy, designing customer specific product offerings and developing relevant communication Show less

Part of the core team that initially set up Synovate Research operations in Bangalore, providing some experience at working with a 'start-up'Senior-most qualitative researcher, handling an independent team of 4 people, reporting directly to the CEO of the Southern Region.Work included research consultancy for the following clients -TVS Motor Company (automobiles), United Breweries (beverages), Tanishq (jewellery), Britannia (dairy and packaged foods), Tata Tea (Tea and other… Show more Part of the core team that initially set up Synovate Research operations in Bangalore, providing some experience at working with a 'start-up'Senior-most qualitative researcher, handling an independent team of 4 people, reporting directly to the CEO of the Southern Region.Work included research consultancy for the following clients -TVS Motor Company (automobiles), United Breweries (beverages), Tanishq (jewellery), Britannia (dairy and packaged foods), Tata Tea (Tea and other beverages) and Hutchison Essar (Cellular services).Youngest Research Director in Synovate at the time. Show less

Mumbai Area, India

Campus Placement. Part of team handling Financial, Automotive and international business at one of the countries oldest and largest Market Research firms.

Post Graduate Diploma In Management, - Marketing, Advertising, Market Research

Activities and Societies: Student Magazine Editorial Board: Computer Committee

Bachelor Of Science - Bs, Physics, Mathematics, Computer Science

Activities and Societies: Union Member & Student Representative; Head of the Physical Sciences Association