Eldrina Easterly Email & Phone Number

United States

Health care quality improvement,

Corporate Headquarters, Little Rock Ar

Health Information Technology liaison for HITArkansas. Manage EHR vendor relationships while ensuring adherence to Meaningful Use timelines for provider offices and clinical settings. Develop barrier mitigation strategies identified for MU attestation, based on barrier type and EHR vendor. Report these strategies to the leadership team, field staff and to the Office of the National Coordinator (ONC). Maintain CRM updates with regard to programs, barriers and providers. Participate in the national Advisory Board for the Adoption and Implementation Community of Practice. Lead the Cardiology Task Force team - developed Transition of Care tool and workflow for use in specialty practices.

Little Rock, Arkansas Area

Facilitate communications, outbound marketing and sales training for the statewide implementation of electronic health records for health care providers.

Define internal and external communications strategies for the customer data integration line of business. Work closely with product marketing and management for new product introductions, sales update activities, collateral development, web content, lead generation programs across verticals, event support, and advertising.

Strategic and tactical public relations efforts for retail and automotive vertical markets, and Information Management Services (IT Outsourcing) with programs to build and support the Acxiom brand. Support marketing efforts, special events, speakers bureau. Support corporate communications programs (internal and external).

Building/maintaining corporate brand recognition. Public relations, advertising, marketing programs and special events. Internal and external communications. Responsible for allocating and managing budget, internal and external resources, including marketing ROI and ROO.