Use advanced data analysis tools to uncover key trends and opportunities in market data to support strategic decision-making and strategy optimization.Develop a comprehensive brand strategy, including market entry plans, product promotion strategies and long-term development blueprints, to ensure the success of the brand in target markets.Work closely with the creative team to develop and optimize creative direction to ensure that advertising creative and content are consistent with the brand strategy.

Lead the creative team and be responsible for formulating the overall advertising creative strategy and concept.Oversee the creative design process to ensure that the creative is in line with the brand positioning and customer needs.Organize creative workshops to stimulate team members' innovative thinking and promote the implementation of creative ideas.

Responsible for the management of multiple advertising projects to ensure that they are completed on time and within budget.Analyze the effectiveness of advertising campaigns, provide data support to optimize advertising effectiveness, and write reports to feedback to clients.Develop and maintain client relationships to ensure continued cooperation and satisfaction.

Develop and optimize the customer's advertising campaign strategy based on market research, covering both online and offline channels.Coordinate the creative team with the customer to ensure that the advertising concept is consistent with the brand's goals.Manage the advertising budget, monitor and evaluate the effectiveness of advertising campaigns, and make recommendations for improvement.