I led ORM's Content discipline, working across all of our accounts from Asset Management clients, to some of the UK's largest train operators. From running workshops, creating content strategy and tone of voice documents to crafting IAs and page briefs, I was ultimately responsible for all output from the Content team.

My role was to get to the heart of clients' challenges and objectives, and develop a thorough understanding of the needs and interests of their audiences. By combining this business and audience insight, I was able to devise strategies that helped clients meet their objectives, while also engaging the people they wished to influence or communicate with. Key Responsibilities: - Using interviews, workshops and research to uncover and articulate the heart of a client’s problem or challenge- Formalising client ambitions into prioritised objectives- Understanding the context and landscape of a project via peer research, content audits and analytics reviews- Using ethnographic studies, surveys and interviews to get a genuine understanding of the needs of the audience, and how and why they interact with the client online - Persona creation- Development of messaging frameworks and content maps- Understanding a client’s organisational structure and resources, and developing a governance framework which ensures the smooth creation and maintenance of quality content on an ongoing basis- Developing incisive Strategic Briefs which provide recommendations on all aspects of a client’s digital activities, and presenting these recommendations to clients at a senior level- Following projects through the studio and working with UX, Creative, Design and Build teams to ensure that the strategy is upheld, and the output embodies the strategic principles defined during the Discovery phase- Helping to develop e3's approach to content strategy as an agency- Writing copy - experienced in writing in a wide range of tones and flexing for different audiences

I worked on corporate sites, Annual Reports and Sustainability Reports for a wide range of clients, many in the FTSE 100 or 250.Key Responsibilities:-Involved in new business pitches and leading the discovery phase of digital projects, as well as writing proposals, creative briefs and reports-Working consultatively with clients through workshops, meetings and research to establish objectives, priority audiences and key messages for effective communication of brand, as well as Information Architecture and User Experience considerations-Overseeing the design process to ensure strategic objectives are met and user experience is strong-Writing critiques and recommendations to support business development, as well as writing marketing collateral and organising promotional activities for global3digital