Eleanor Powers Email & Phone Number

Greater New York City Area

Providing analytic, strategy and operations consulting services to drive profitable revenue growth for research companies, trade associations and businesses in digital content publishing, marketing and SaaS. Areas of focus include corporate development, new businesses and product development, with a special expertise in businesses driven by membership and client renewal. Clients include digital publishers, adtech and martech companies, research companies, financial investors, start-ups, trade… Show more Providing analytic, strategy and operations consulting services to drive profitable revenue growth for research companies, trade associations and businesses in digital content publishing, marketing and SaaS. Areas of focus include corporate development, new businesses and product development, with a special expertise in businesses driven by membership and client renewal. Clients include digital publishers, adtech and martech companies, research companies, financial investors, start-ups, trade associations, foundations, and non-profits. Show less

Leveraging experience in accelerating industry change to develop the programming strategy for a volunteer-driven community of more than 2,000 Harvard alumni who work to address our climate crisis. (www.harvardclimate.com) Chair of Harvard Climate Action Training, developed and produced by HACE and the Climate Reality Project, piloted in October 2021 with over 1,300 registrations!

Greater New York City Area

Responsible for all aspects of launch and management of the Insight Reports, a product line developed to support content marketing and member retention. Reports presented industry overviews of data-driven benchmarks for tactics, performance and best practices for digital marketing of brands in 10+ consumer categories. Insight Reports grew to represent an estimated half of L2's reports and downloads. Acting Head of Finance December 2013 - June 2014 including successful fundraising of $16.5M from… Show more Responsible for all aspects of launch and management of the Insight Reports, a product line developed to support content marketing and member retention. Reports presented industry overviews of data-driven benchmarks for tactics, performance and best practices for digital marketing of brands in 10+ consumer categories. Insight Reports grew to represent an estimated half of L2's reports and downloads. Acting Head of Finance December 2013 - June 2014 including successful fundraising of $16.5M from General Catalyst. L2 helps member brands navigate and influence the changing digital landscape through proprietary Digital IQ Index® research, curated events, and targeted consulting engagements. Show less

Greater Boston Area

Governing Board Member and Member of Archaeology Magazine Committee.

Greater New York City Area

OPA representative to the self-regulatory body that assures audience measurement that is valid, reliable, and effective through auditing and accreditation.

Greater New York City Area

Head of research for The OPA, a trade association dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public:• Financial and Operational Research: Produced ongoing annual and quarterly reports providing members insights and data to support strategy, staffing, capital investment, operational improvements and other key business activities. Presented company-specific findings and custom analysis to top management. This… Show more Head of research for The OPA, a trade association dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public:• Financial and Operational Research: Produced ongoing annual and quarterly reports providing members insights and data to support strategy, staffing, capital investment, operational improvements and other key business activities. Presented company-specific findings and custom analysis to top management. This research was ranked as a top three OPA member service. • Business Model Adaptation: Designed and produced high impact business research to support member adaptation to fast-moving changes in technology, consumer behavior, market competition and new revenue opportunities. • Differentiation and Promotion: Produced business intelligence to promote the value of advertising with premium content publishers to the agency and marketer community. Show less

New York, United States

Developed local in-person programming activities to support the cultivation of high-networth donors to Oxfam America.

Greater New York City Area

Independent Board member for start-up internet broadband access company for B and C class buildings in NYC. Developed sales strategies to leverage investments and increase cash flow.

Responsible for long-term growth for UM ($100M revenues). Supported 11.5% CAGR in operating cash flow. Managed all aspects of corporate development. UM managed a newspaper syndicate and owned the copyright for Peanuts and represented Dilbert and other properties. • Strategy and Operations: Conducted strategic review of UM’s Japan licensing business ($1B at retail) and UM’s US domestic licensing business ($1B at retail). • New Venture Management: Shared management oversight of digital… Show more Responsible for long-term growth for UM ($100M revenues). Supported 11.5% CAGR in operating cash flow. Managed all aspects of corporate development. UM managed a newspaper syndicate and owned the copyright for Peanuts and represented Dilbert and other properties. • Strategy and Operations: Conducted strategic review of UM’s Japan licensing business ($1B at retail) and UM’s US domestic licensing business ($1B at retail). • New Venture Management: Shared management oversight of digital publishing with President, achieving 500% profitable revenue growth. Partnered with GM on all aspects of operations. • Acquisitions & JVs: Evaluated companies and copyrights. Conducted negotiations. • Promoted from VP in 1999. Show less

Greater New York City Area

• New Business Start-ups: Negotiated AOL JV for Style.com. Digitized content assets. Started and managed newsletter and contract publishing business.• Licensing and Syndication: Managed syndication and licensed Asian publications. • Business Turnaround: Implemented successful turnaround of textbook and directory publishing division. Developed new product lines. Managed staff of 25 - 30 in all functional areas.• Promoted from Publisher of Book Division in 1994 to VP.

30,000 Feet Over Kansas

Helped client senior management significantly improve profits through sales, marketing and cost initiatives. Industries included agribusiness, pharmaceuticals, and health insurance.

Boston, Mass

First Executive Director of non-profit starting and managing direct-to-consumer marketing initiatives in support of local farmers. Responsible for all aspects of starting and managing over 50 markets as well as for grant writing and board management.

Mba

Ma, Food Policy And Agricultural Economics

Ba, Anthropology, Summa Cum Laude

Activities and Societies: Elected representative to student government. Significant fieldwork in Central America and Europe. Co-manager.