As a strategic marketing leader with 15 years of experience, I specialize in developing roles that deliver growth and performance throughout a customer journey. As a senior leader at PayPal, I’ve built global teams, managed multi-million dollar budgets and executed high-impact lifecycle and integrated marketing campaigns. Currently, I serve as the Director of Global Growth Strategy for Small Business and Enterprise Marketing at PayPal.Previously, as the Acquisition Marketing Lead at PayPal, I developed global, full-funnel integrated marketing campaigns targeting small businesses across awareness, consideration, conversion, and lead nurture stages. Additionally, I designed PayPal’s first in-house media team, reducing overhead costs and streamlining operations for global media operations. From my performance media agency experience, I have managed teams across Retail, Telecom, and Financial Services verticals and successfully pitched and secured new business opportunities. I am passionate about driving growth through data-driven strategies and fostering cross-team collaboration.
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Director, Growth MarketingAirbnbAustin, Tx, Us
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Director, Global Growth Strategy, Merchant MarketingPaypal Aug 2024 - PresentSan Jose, Ca, UsAs Director of Global Growth Marketing, I lead growth strategists to uncover opportunities across front and back book customer funnels. I collaborate with product marketing and commercial teams to design and execute full-funnel campaigns, integrate channel plans, and optimize budget allocation. I set marketing KPIs aligned with business OKRs and oversee global execution across paid media, organic social, web, and lead nurture teams, driving impactful and scalable growth strategies. -
Director, Acquisition Lifecycle Marketing, Small And Medium BusinessPaypal Jul 2022 - Aug 2024San Jose, Ca, UsPromoted to lead PayPal’s small and medium business acquisition marketing team, managing a global team of marketers and agencies to execute high-impact, full funnel acquisition marketing campaigns. Expanded acquisition program to 15 international markets, enhancing SMB value propositions and boosting awareness and consideration metrics to acquire incremental net new Merchants.
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Senior Manager, Direct Small Business AcquisitionPaypal Feb 2020 - Jul 2022San Jose, Ca, UsProgram lead for PayPal’s small business marketing program to drive self-service sign ups across the US, Europe, and Australia. Accelerated growth through rapid experimentation across paid and owned media channels. Partnered with analytics and Martech, to reduce cost per customer acquisition by 30% and delivered scaled results across multiple regions.
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Senior Manager, Paid Digital Media ChannelsPaypal Jul 2017 - Feb 2020San Jose, Ca, UsManaged performance marketing paid digital media channels across PayPal US and CA. Designed and built PayPal’s first in-house media team, reducing agency costs and streamlining operations. Expanded the model across APAC and LATAM regions to enhance global digital performance. Hired and led a team of four direct reports.
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Regional Director, Programmatic MediaIprospect May 2016 - Jul 2017London, GbLed iProspect’s East Coast programmatic media team, responsible for one-third of US agency revenue across e-commerce, retail, telecom, and financial services verticals. Pitched and won several new business opportunities between 2015-2017 and collaborated across the Dentsu Aegis network for exclusive alpha/beta testing opportunities. -
Associate Director, Display MediaIprospect Jun 2015 - Apr 2016London, Gb
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Account SupervisorIprospect Apr 2014 - May 2015London, Gb
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Digital Marketing LeaderIprospect Jan 2013 - Mar 2014London, Gb
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Marketing Specialist, Online And Offline MarketingVistaprint Jul 2010 - Jan 2013Waltham, Ma, UsServed as an expert in online and offline marketing channels, managing display, re-marketing, email, affiliate, and print advertising channels across US and Canada. Led efforts to drive new customer acquisition and achieved new customer revenue goals through targeted campaigns and promotional strategies. -
Co-Founder And General PartnerWake Wash, Llc. Aug 2007 - May 2010Winston-Salem, Nc, UsFounded Wake Forest University’s first student-run laundry service, growing annual sales to $20,000 selling the business for a valuation of $70,000 in two years. Awarded University grants and the Excellence in Entrepreneurship Award. Continue to consult and mentor succeeding student owners.
Eleanor Chaney Skills
Eleanor Chaney Education Details
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Wake Forest UniversityArt History
Frequently Asked Questions about Eleanor Chaney
What company does Eleanor Chaney work for?
Eleanor Chaney works for Airbnb
What is Eleanor Chaney's role at the current company?
Eleanor Chaney's current role is Director, Growth Marketing.
What schools did Eleanor Chaney attend?
Eleanor Chaney attended Wake Forest University.
What skills is Eleanor Chaney known for?
Eleanor Chaney has skills like Leadership, Direct Marketing, Social Media, Online Marketing, Sales, Team Leadership, Digital Marketing, Integrated Marketing, Global Marketing, Strategic Planning, Media Planning, Online Advertising.
Who are Eleanor Chaney's colleagues?
Eleanor Chaney's colleagues are Marilyn Herrera, Sani P, Mitch Huber, Venkata Sai, Ajitesh Singh, Navya B, Roni Pradana.
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